Download or read book Marketing Schools Marketing Cities written by Maia Bloomfield Cucchiara and published by University of Chicago Press. This book was released on 2013-05-25 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Download or read book Marketing for Schools written by Ian G. Evans and published by Burns & Oates. This book was released on 1995 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
Download or read book Marketing Yourself to the Top Business Schools written by Phil Carpenter and published by Wiley. This book was released on 1995-08-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: * Tips on matching your strengths and interests with those of your target schools * Candid interviews with admissions directors and alumni * Advice on writing focused, persuasive essays * Twenty actual applicant essays on frequently asked topics --with frank evaluations of why these essays worked * Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." -- "Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." --Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration
Download or read book Research Anthology on Business and Technical Education in the Information Era written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-01-08 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way in which companies conduct business, impacting everything from managerial styles to resource allocations to necessary new skillsets. As the business world continues to change and evolve, it is imperative that business education strategies are continuously revised and updated in order to adequately prepare students who will be entering the workforce as future entrepreneurs, executives, and marketers, among other careers. The Research Anthology on Business and Technical Education in the Information Era is a vital reference source that examines the latest scholarly material on pedagogical approaches in finance, management, marketing, international business, and other fields. It also explores the implementation of curriculum development and instructional design strategies for technical education. Highlighting a range of topics such as business process management, skill development, and educational models, this multi-volume book is ideally designed for business managers, business and technical educators, entrepreneurs, academicians, upper-level students, and researchers.
Download or read book Story Marketing for Christian Schools written by Ralph Cochran and published by . This book was released on 2019-10-23 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proven School Growth System Increasing Enrollment at Christian Schools Do you market to prospective parents with the same methods used to sell the newest smartphone or car? What if schools struggle to attract new students and keep the ones they have because they fail to connect with their prospective parents in a meaningful way? This book will show you a proven better way through Story Marketing to grow your school without using expensive methods that don't work. What if we don't really know how to connect with prospective parents and have entirely missed the reality that the decision of where to send your child to school is one of the top five life decisions parents will make? Yet we market our school to prospective families like we are selling the newest smartphone, car or worse based on the recommendation of a board member who is a successful businessman. Read this book to discover how to connect with prospective parents through story marketing which can result in more campus visits, and ultimately enrollment.
Download or read book How to Make Money Performing in Schools written by David Heflick and published by . This book was released on 1996 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Schools written by Jane Wood and published by . This book was released on 2021-08-17 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning author and former teacher Jane R. Wood shares the many strategies she has used since 2004 to successfully market and sell her books to schools. In 2014, a large school district purchased 6,400 copies of one of her juvenile fiction books. Wood tells authors how to tap into this unique market - whether a book is a children's picture book, a middle reader, a YA book, or a nonfiction book appropriate for older students. Authors will learn how to contact schools; develop relationships with educators; create educational resources to accompany their books; and develop dynamic presentations for author visits to schools, both in-person and virtual. Wood shows how both teachers and students can benefit from a meaningful connection with an author.
Download or read book School s Choice written by Wagma Mommandi and published by Teachers College Press. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Access issues are pivotal to almost all charter school tensions and debates. How well are these schools performing? Are they segregating and stratifying? Are they public and democratic? Are they fairly funded? Can apparent successes be scaled up? Answers to all these core questions hinge on how access to charter schools is shaped. This book describes the incentives and pressures on charter schools to restrict access and examines how charters navigate those pressures, explaining access-restricting practices in relation to the ecosystem within which charter schools are created. It also explains how charters have sometimes responded by resisting the pressures and sometimes by surrendering to them. The text presents analyses of 13 different types of practices around access, each of which shapes the school’s enrollment. The authors conclude by offering recommendations for how states and authorizers can address access-related inequities that arise in the charter sector. School’s Choice provides timely information on critical academic and policy issues that will come into play as charter school policy continues to evolve. Book Features: Examines how charter schools control who gains and retains access.Explores policies and practices that undermine equitable admission and encourage opportunity hoarding.Offers a set of policy recommendations at the state and federal level to address access-related issues.
Download or read book Effective Marketing Communications and Development written by Adèle Hodgson and published by John Catt Educational Ltd. This book was released on 2010 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nineteen writers with a wealth of varied experience provide invaluable advice on the social and educational context in which we work.
Download or read book How to Get Your Book Into Schools and Double Your Income with Volume Sales written by David H. Hendrickson and published by . This book was released on 2017-12-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of an entire school reading your book? Would you like to double (or more!) your writing income? With advice and insights that are adaptable to getting your book in front of audiences ranging from middle grade to high school to college, and even to corporations, this book is for you!
Download or read book The Promotion of Education written by Valerie Harwood and published by Springer Nature. This book was released on 2019-11-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
Download or read book Schools or Markets written by Deron R. Boyles and published by Routledge. This book was released on 2004-12-13 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services; *oil company ads that act as educational policy statements; *a parent's view of his child's experiences in a school that encourages school-business partnerships; *commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation; *links between education policy and the military-industrial complex; *commercialism in higher education, including marketing to high school students, intellectual property rights of professors and students, and the bind in which professional proprietary schools find themselves; and *the influence of conservative think tanks on information citizens receive, especially concerning educational issues and policy. Schools or Markets?: Commercialism, Privatization, and School-Business Partnerships is compelling reading for all researchers, faculty, students, and education professionals interested in the connections between public schools and private interests. The breadth and variety of topics addressed make it a uniquely relevant text for courses in social and cultural foundations of education, sociology of education, educational politics and policy, economics of education, philosophy of education, introduction to education, and cultural studies in education.
Download or read book The Public School Advantage written by Christopher A. Lubienski and published by University of Chicago Press. This book was released on 2013-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly the whole of America’s partisan politics centers on a single question: Can markets solve our social problems? And for years this question has played out ferociously in the debates about how we should educate our children. From the growth of vouchers and charter schools to the implementation of No Child Left Behind, policy makers have increasingly turned to market-based models to help improve our schools, believing that private institutions—because they are competitively driven—are better than public ones. With The Public School Advantage, Christopher A. and Sarah Theule Lubienski offer powerful evidence to undercut this belief, showing that public schools in fact outperform private ones. For decades research showing that students at private schools perform better than students at public ones has been used to promote the benefits of the private sector in education, including vouchers and charter schools—but much of these data are now nearly half a century old. Drawing on two recent, large-scale, and nationally representative databases, the Lubienskis show that any benefit seen in private school performance now is more than explained by demographics. Private schools have higher scores not because they are better institutions but because their students largely come from more privileged backgrounds that offer greater educational support. After correcting for demographics, the Lubienskis go on to show that gains in student achievement at public schools are at least as great and often greater than those at private ones. Even more surprising, they show that the very mechanism that market-based reformers champion—autonomy—may be the crucial factor that prevents private schools from performing better. Alternatively, those practices that these reformers castigate, such as teacher certification and professional reforms of curriculum and instruction, turn out to have a significant effect on school improvement. Despite our politics, we all agree on the fundamental fact: education deserves our utmost care. The Public School Advantage offers exactly that. By examining schools within the diversity of populations in which they actually operate, it provides not ideologies but facts. And the facts say it clearly: education is better off when provided for the public by the public.
Download or read book The Power of Moments written by Chip Heath and published by Simon and Schuster. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Download or read book Schools on the Move written by Jay Westover and published by Corwin Press. This book was released on 2022-02-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The greatest influence on school district improvement is the extent to which school leaders and teachers collectively transform climate, develop culture and build capacity for the purpose of creating coherence. Districts on the Move (DOTM) paved the way for system change by establishing coherent cultures of learning. Now that DOTM has been written and district leaders can establish the context for positive system change, this new book, Schools on the Move (SOTM), will delve into bringing that vision to life and realizing school improvement at the building level. At the heart of this matter is a foundational principle that schools are the unit of change for systemic improvement. It is imperative to reduce the variances in climate, culture, capacity and coherence that exist among and within school sites if school districts are to create a coherent system of continuous improvement. This book will provide practical tools and guidance to help schools create coherent systems (and thereby improve the whole district) in these four domains: 1. Shared Leadership: partnering with teachers and staff to develop a culture of co-learning 2. Clarity of Focus: creating a strategic focus on equitable student growth 3. Collective Expertise: developing instructional coherence through cycles of collaborative inquiry 4. Continuous Improvement: maintaining a focus on evidence and impact Collaborative inquiry is the vehicle through which this change is realized. Collaborative inquiry "shapes a common mindset" (Donohoo) and allows educators to develop collective efficacy through mastery of shared learning experiences"--
Download or read book Handbook of Research on Character and Leadership Development in Military Schools written by Ryan, Mark Patrick and published by IGI Global. This book was released on 2021-01-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military academies have served youth for more than a century with proud traditions of producing graduates who are scholars, leaders, and athletes who adhere to a code of honor and ethical principles as they take the knowledge, skills, and dispositions gained at those academies into higher education, the business world, military service, civic endeavors, and the broader workforce. There is a current gap and need for research that explores the various components of a K-20 military school/college education and how those components successfully produce leaders of character for our military, civic, academic, and business worlds both in the United States and abroad. The Handbook of Research on Character and Leadership Development in Military Schools synthesizes research on the impact of military academies by providing a singular compendium of current academic studies on the graduates of military academies and the communities of which they enter after graduation. The chapters will explore the academics, leadership, character development, citizenship, athletics, and other dimensions of both global and national, and both private and public, military academies. This book is ideal for current leaders, staffs, governing board members, and alumni of military academies both in the United States and internationally along with policymakers, government officials, practitioners, researchers, academicians, and students interested in the implications of character and leadership development on individuals enrolled in or graduated from military schools.
Download or read book Inbound Marketing Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
