Download or read book Advertising in Tourism and Leisure written by Nigel Morgan and published by Routledge. This book was released on 2013-06-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Download or read book Marketing for Parks Recreation and Leisure written by Ellen Lupia O'Sullivan and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kraus Recreation and Leisure in Modern Society written by Daniel McLean and published by Jones & Bartlett Publishers. This book was released on 2014-02-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new full-color design with perforated worksheets, the Tenth Edition of Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. It addresses contemporary issues facing the recreation and leisure profession and focuses on challenges and opportunities that impact the profession now as well as years from now. Extensive research into emerging trends helps support the text and provide insights into the future. Focusing on the ten different types of organizations --ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors -- this classic text text is an invaluable resource for students considering a career in the recreation and leisure industry. New to the Tenth Edition: - Discusses how specific trends, such as dramatic shifts in population make-up, the impact of technology, and marketing affect leisure-service systems and the recreation and park professions. - Focus on the role of parks and recreation on the health and wellness of our communities as well as means to combat the obesity epidemic in North America. - Includes new case studies which allow students to apply knowledge of technology in leisure, identify the value and benefits of play, and recognize the changing family structures of our modern society.
Download or read book Countryside Recreation Site Management written by Ian Keirle and published by Psychology Press. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Countryside Recreation Site Management is an essential resource for all students studying recreation or tourism management, and for all professional recreation managers."--BOOK JACKET
Download or read book Trends in Outdoor Recreation Leisure and Tourism written by William C. Gartner and published by CABI. This book was released on 2000 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the issues and trends in outdoor, 'nature-based' recreation, leisure and tourism and explores the implications for public policy, planning, management and marketing. It is intended as supplementary reading for advanced students and is a useful reference tool.
Download or read book Leisure and Recreation Management written by George Torkildsen and published by Psychology Press. This book was released on 2005 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Leisure and Recreation Management' is essential reading for anyone interested in exploring both the theory and the practicalities of managing leisure and recreational facilities.
Download or read book Kraus Recreation and Leisure in Modern Society written by Daniel D. McLean and published by Jones & Bartlett Learning. This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jan Louise Jones, Southern Connecticut State University --Book Jacket.
Download or read book Issues in Recreation and Leisure written by Donald J. McLean and published by Human Kinetics. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning to resolve a dilemma ethically is a complex skill that recreation leaders and managers must learn in order to be successful, because they face ethical issues every day. They must ask themselves, "What is the right thing to do in this situation?" "Is my decision ethical for everyone involved?" "How will my decision affect each of the stakeholders--and my career?" Teaching applied ethics requires an understanding of how moral dilemmas can be justly resolved as well as techniques and approaches to accomplish these goals. Issues in Recreation and Leisure: Ethical Decision Making guides students though this complex process of resolving real-life recreation dilemmas by presenting activities, techniques, and a field-tested three-step process. This process helps students develop sound approaches to dealing with contemporary issues in leisure and recreation. In addition, this text contains the following features: -Thematic chapters that address current major issues in recreation management, therapeutic recreation, outdoor recreation, tourism, and culture so that students can comprehend the range of issues in these diverse areas of recreation -Eight case studies based on current dilemmas from a variety of recreation and leisure settings, providing students with valuable practice in applying the three-step method for resolving ethical dilemmas -Learning activities in each chapter that help students apply leisure philosophy to resolve dilemmas Part I explores ethics in leisure services and examines how dilemmas are naturally solved. It covers ethical theory and introduces a three-step method that can be widely applied. Students learn how recreation professionals worked through an actual dilemma and how their problem-solving strategies affect their solutions and their careers. Part II presents real-life dilemmas common to a variety of leisure management areas, ethical issues in therapeutic recreation, and problems in outdoor education. The authors also tackle various issues surrounding tourism, including culture, sex tourism, the natural environment, and virtual tourism. Part III contains a consideration of professionalism in parks and recreation and related fields, a peek into the future, and eight contemporary case studies drawn from leisure services fields. These case studies test students' abilities to apply ethical problem solving by using the three-step method presented earlier in the book. The studies present issues in four major areas of recreation and leisure. Issues in Recreation and Leisure: Ethical Decision Making provides new insights into the recreation and leisure profession. It comes with a flexible format that can be used for one- to three-credit-hour courses in recreation issues. It arms students with the theory and knowledge they need for ethically resolving dilemmas. As such, it prepares them to make a difference as effective leisure service providers.
Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2023-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector
Download or read book Parks and Recreation System Planning written by David Barth and published by Island Press. This book was released on 2020-07-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parks and recreation systems have evolved in remarkable ways over the past two decades. No longer just playgrounds and ballfields, parks and open spaces have become recognized as essential green infrastructure with the potential to contribute to community resiliency and sustainability. To capitalize on this potential, the parks and recreation system planning process must evolve as well. In Parks and Recreation System Planning, David Barth provides a new, step-by-step approach to creating parks systems that generate greater economic, social, and environmental benefits. Barth first advocates that parks and recreation systems should no longer be regarded as isolated facilities, but as elements of an integrated public realm. Each space should be designed to generate multiple community benefits. Next, he presents a new approach for parks and recreation planning that is integrated into community-wide issues. Chapters outline each step—evaluating existing systems, implementing a carefully crafted plan, and more—necessary for creating a successful, adaptable system. Throughout the book, he describes initiatives that are creating more resilient, sustainable, and engaging parks and recreation facilities, drawing from his experience consulting in more than 100 communities across the U.S. Parks and Recreation System Planning meets the critical need to provide an up-to-date, comprehensive approach for planning parks and recreation systems across the country. This is essential reading for every parks and recreation professional, design professional, and public official who wants their community to thrive.
Download or read book Managing Recreation Parks and Leisure Services written by Christopher R. Edginton and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been over 20 years since the first edition of "Productive Management of Leisure Service Organisations" was conceptualised, written, and published. Now in it's 4th edition, "Managing Recreation, Parks & Leisure Services" considers three critical changes in the leisure services field: technology and information resolution, nature of the workforce, and the basic revision of our economy. These changes have greatly impacted the management of human resources, which is the main focus of this book.
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Career Development in Recreation Parks and Tourism written by Robert B. Kauffman and published by Human Kinetics Publishers. This book was released on 2009-09-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Career Development in Recreation, Parks, and Tourism: A Positioning Approach" outlines a step-by-step plan for career development based on the technique of positioning. This text will help students decide on the job they want and then begin building the skills, experiences, and professional connections they need in order to get the job.
Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book The Park and Recreation Professional s Handbook written by Amy R. Hurd and published by Human Kinetics. This book was released on 2010 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Park and Recreation Professional's Handbook offers a thorough grounding in all areas of programming, leadership, operations, administration, and professionalism. It integrates foundational concepts, the latest research, and real-world examples to present readers with a complete picture of all of the skills needed for success in the field.
