Download or read book Marketing for Latin American Managers in the 21st Century written by Noel Capon and published by Wessex, Incorporated. This book was released on 2018-09-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
Download or read book Hispanic Media Market Source written by and published by . This book was released on 2007 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Confronting Our Canons written by Joan Lipman Brown and published by Bucknell University Press. This book was released on 2010 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of this book cover what a Canon is and why it matters, the Canon backstory, modern Canons, factors that make a work Canonical, the literary Canon, and much more.
Download or read book Proceedings of the 1999 Academy of Marketing Science AMS Annual Conference written by Charles H. Noble and published by Springer. This book was released on 2015-02-02 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Latin American Political Culture written by John A. Booth and published by CQ Press. This book was released on 2014-10-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Political Culture: Public Opinion and Democracy presents a genuinely pan-Latin American examination of the region’s contemporary political culture. This is the only book to extensively investigate the attitudes and behaviors of Latin Americans based on the Latin American Public Opinion Project’s (LAPOP) AmericasBarometer surveys. The findings reveal a complex Latin America with distinct political culture. Authors John Booth and Patricia Bayer Richard join rigorous analysis with clear graphic presentation and extensive examples, and readers learn about public opinion research, engage with further questions for analysis, and have access to data, an expansive bibliography, and links to appendices.
Download or read book SRDS Hispanic Media Market Source written by and published by . This book was released on 2003 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latin American Politics written by Eduardo Alemán and published by CQ Press. This book was released on 2020-07-23 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it is true that poverty, political instability, and economic under-performance continue to be major problems in Latin America, the region has made substantial progress in raising standards of living and overcoming military authoritarianism. Latin American Politics reflects just how much the region has changed in the last two decades. Eduardo Alemán draws on contemporary research in comparative studies on institutions, elections, and public opinion to highlight the big questions that political scientists seek to answer today: What are the causes of political instability? What factors have influenced changes in economic and gender inequality? What are the implications of different political institutions for political outcomes?
Download or read book Pop Culture in Latin America and the Caribbean written by Elizabeth Gackstetter Nichols and published by Bloomsbury Publishing USA. This book was released on 2015-07-28 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book introduces the most important trends, people, events, and products of popular culture in Latin America and the Caribbean. In recent times, Latin American influences have permeated American culture through music, movies, television, and literature. This sweeping volume serves as a ready-reference guide to pop culture in Central America, South America, and the Caribbean, focusing on Mexico, Brazil, Venezuela, Argentina, Haiti, Cuba, the Dominican Republic, Jamaica, and Costa Rica, among other areas. The work encourages hands-on engagement with the popular culture in these places, making such suggestions as Brazilian films to rent or where to find Venezuelan music on the Internet. To start, the book covers various perspectives and issues of these regions, including the influence of the United States, how the idea of machismo reflects on the portrayal of women in these societies, and the representation of Latino-Caribo cultures in film and other mediums. Entries cover key trends, people, events, and products from the beginning of the 20th century to the present day. Each section gives detailed information and profound insights into some of the more academic—and often controversial—debates on the subject, while the inclusion of the Internet, social media, and video games make the book timely and relevant.
Download or read book 21st Century Management A Reference Handbook written by Charles Wankel and published by SAGE. This book was released on 2008 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ordered as part of a set on ID 7574134.
Download or read book Reengineering Community Development for the 21st Century written by Donna Fabiani and published by Routledge. This book was released on 2015-07-17 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book takes a wide-angled look at how the field of community development is evolving in an era of reduced resources, changing priorities, privatization, competition, and performance management at the federal, state, and local government levels, as well as for non-profits and private sector entities. It shows how community development organizations and programs are offering many new services, entering into new partnerships, developing extensive networks, and attracting new and alternative sources of funding - and how, in the process, these organizations are becoming more innovative, leaner in their operations, more competitive, and much more effective than ever before.Students, researchers, and policy-makers will all appreciate the numerous policy examples from the local, state, and federal levels, including a wide range of developments in housing, transportation, smart growth, education, and crime prevention. "Reengineering Community Development for the 21st Century" is an invaluable source for insights into the latest developments in community development financing and performance management.
Download or read book Farmer Cooperatives written by and published by . This book was released on 1989 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 2000-02-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Agriculture in Brazil and Argentina written by and published by DIANE Publishing. This book was released on with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Brand Management Strategies written by William D'Arienzo and published by Bloomsbury Publishing USA. This book was released on 2016-09-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - Test Bank includes sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501318436. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
