Download or read book Marketing Fear in America s Public Schools written by Leslie Poynor and published by Routledge. This book was released on 2005-01-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fear in America's Public Schools: The Real War on Literacy is an eye-opening examination of the real world consequences of the political pressures and influences on teachers today. In particular, it looks at how the political actions of the conservative right disempower and control teachers, school districts, parents, and children through an atmosphere of fear used as a strategy to ensure that schools follow the conservative political agenda supporting and imposing mandates such as increased accountability, high stakes testing, and direct intense direct-instruction phonics programs. The book offers a unique look not at not only what the conservative factions are doing but why. The volume includes chapters on: *resistance to the conservative agenda; *national and/or federal agendas and actions that directly or indirectly contribute to the privatization and corporate control of public education; *the linkage of federal policy to the disappearance or promotion of particular philosophical and pedagogical approaches; and *the role of the media in perpetuating the agendas of the corporate and political right. Many teachers across the U.S. are frustrated and angry about the outside legislative constraints placed on their work, but at the same time frightened of losing their jobs and/or being faced with a lawsuit. The book's premise is that one must understand the motives behind the current educational "reforms" in order to resist them. The editors and contributors envision the volume as a voice for an alternative to compliance with unreasonable mandates--and thus as a message of hope. Marketing Fear in America's Public Schools: The Real War on Literacy is important reading for teachers; teacher educators; education students; school administrators and other education professionals; researchers concerned with literacy, critical theory, pedagogy, and educational policy; and parents and community activists concerned with the politics of schooling and school reform. It is will serve well as a text in a range of courses across the field of education. A Web site for the book can be found at http://www.erlbaum.com/poynor.

Download or read book Marketing Fear in America s Public Schools written by Leslie Poynor and published by Routledge. This book was released on 2005-01-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fear in America's Public Schools is an eye-opening examination of the real-world consequences of the political pressures and influences on teachers today. The premise is that one must understand the motives behind the current educat

Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Download or read book Educational Marketing and the Public Schools written by E. Mark Hanson and published by . This book was released on 1991 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sold Out written by Alex Molnar and published by Rowman & Littlefield. This book was released on 2015-08-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.

Download or read book Encyclopedia of Educational Leadership and Administration written by Fenwick W. English and published by SAGE Publications. This book was released on 2006-02-16 with total page 1265 pages. Available in PDF, EPUB and Kindle. Book excerpt: To read some sample entries, or to view the Readers Guide click on "Sample Chapters/Additional Materials" in the left column under "About This Book" The Encyclopedia of Educational Leadership and Administration presents the most recent theories, research, terms, concepts, ideas, and histories on educational leadership and school administration as taught in preparation programs and practiced in schools and colleges today. With more than 600 entries, written by more than 200 professors, graduate students, practitioners, and association officials, the two volumes of this encyclopedia represent the most comprehensive knowledge base of educational leadership and school administration that has, as yet, been compiled. Key Features Represents a "knowledge dynamic" of the field by presenting ideas and perspectives that are in the minds, hearts, and aspirations of those practicing in the profession Includes a wide range of topics covering teaching and learning, curriculum, psychology and motivation, budgeting and finance, law, statistics, research, personnel management, planning, supervision, and much more Contains more than 75 biographical sketches of people whose ideas, aspirations, and lives have contributed much to the profession Animates the reader′s thinking and defines possibilities by presenting terms, ideas, concepts, research, and theories that are circulating in the field The Encyclopedia of Educational Leadership and Administration is a must-have reference for all academic libraries as well as a welcome addition to any leadership in education collection.

Download or read book The War Against America s Public Schools written by Gerald Watkins Bracey and published by Allyn & Bacon. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bracey, a research psychologist and author, summarizes the various types of experiments being done today in the United States to try to reform public education, including charter schools, privately run schools, the voucher system, and commercializing schools with corporate contracts, He also examines certain "myths" about public education such as the correlation between money and outcomes, and the idea that more hours in school will result in higher test scores. c. Book News Inc.

Download or read book Fear and Learning in America written by John Kuhn and published by Teachers College Press. This book was released on 2014-02-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this moving account, “America’s Superintendent” John Kuhn lays bare the scare tactics at the root of the modern school “reform” movement. Kuhn conveys a deeply held passion for the mission and promise of public education through his own experience as a school administrator in Texas. When his “Alamo Letter” first appeared in the Washington Post, it galvanized the educational community in a call to action that was impossible to ignore. This powerful book requires us to question whether the current education crisis will be judged by history as a legitimate national emergency or an agenda-driven panic, spurred on by a media that is, for the most part, uninterested in anything but useless soundbites. Essential reading for teachers, administrators, policymakers, and everyone concerned with public education, Fear and Learning in America: Analyzes school reform from the perspective of a practicing school administrator who isn’t sold on the corporate reform package.Places school reform in the historical context of similar episodes of national hand-wringing.Offers encouragement and appreciation to classroom teachers who are exhausted by the vilification that modern school reform has served up. “John Kuhn’s book is packed with more wisdom than any 10 books that I have read about American education. It is the wisdom born of experience. It is the wisdom of a man who cares about children, families, and community.” —From the Foreword by Diane Ravitch, author of Reign of Error “In Fear and Learning in America, John Kuhn weaves together stories from his life as a teacher and missionary with tales from history. The result is a fresh way of thinking about schools and educational policy. Refuting A Nation at Risk, Mr. Kuhn warns, persuasively, of ‘a rising tide of inequality.’ His message, artfully delivered in this important book, should be heeded.” —John Merrow, education correspondent, PBS NewsHour, and president, Learning Matters, Inc. “Kuhn is a superb educator and his valuable book effectively dissects the myths about today’s high-stakes testing environment and the worsening conditions under which educators are expected to make miracles every day, or else. His cogent arguments against such policies demonstrate what is really important and should inform the debate about public education.” —Randi Weingarten, president, American Federation of Teachers “This book is a brilliantly clear defense of public education as our nation’s most valuable asset. John Kuhn fearlessly names the fact that today’s education reformers, like the renowned emperor, wear no clothes.” —Christine Sleeter, professor emerita, California State University Monterey Bay

Download or read book Whole Language Teaching Whole hearted Practice written by Monica Taylor and published by Peter Lang. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal collection brings together the multiple perspectives of whole language educators over the course of the past thirty-five years. The essays illustrate the complex ways in which whole language teachers have been and continue to be political activists through their interactions with students; the teachers' beliefs about teaching, learning, and curriculum; their commitment to critical thinking and social justice; their collaborative engagements with other teachers; their role as leaders of change in schools and communities; and, finally, their activism in society. Although many believe that we are living in a climate where the term «whole language» is considered taboo, the contributors to this book demonstrate hopefulness for the future of whole language: as Yetta and Ken Goodman write in the concluding chapter, «whole language is alive and well.»

Download or read book Social Justice Peace and Environmental Education written by Julie Andrzejewski and published by Routledge. This book was released on 2009 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Miseducation of English Learners written by Grace P. McField and published by IAP. This book was released on 2014-01-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes you need to hear the story from the beginning. The Miseducation of English Learners examines the initial policy impact of Structured English Immersion (SEI), an English-only program mandated for English Learners (ELs) in California, Arizona, and Massachusetts in the United States. The book features analyses of: the legal context and parameters of SEI; research history on SEI; SEI language policy and policy implementation according to situated context; and the educational priorities and legal rights of ELs. The book examines the history of SEI in the educational research literature and as it has been interpreted in the context of the legal requirement for schools to take “appropriate action” to meet the needs of ELs following the historic Lau v. Nichols (1974) court decision. The Miseducation of English Learners also presents and considers the implementation of SEI in comparative contexts from various perspectives including teacher education, the classroom, and legal. In several of the chapters, SEI implementation is examined in concert with other factors that have effected the teaching and progress of ELs such as Senate Bill 2042 (2001) that overhauled the teacher education process in California, and the federal No Child Left Behind legislation (signed into law on January 8, 2002). Moreover, the book provides implications and recommendations for teaching, research, advocacy, and policy change. The Miseducation of English Learners addresses and invites the readers to consider the following key questions: • How “appropriate” is the mandated SEI program for ELs, both in substance and in the one-year duration as specified in the three voter-initiated propositions (Proposition 227, Proposition 203, and Question 2)? • What issues, themes, and patterns can be noted in the implementation of SEI in California, Arizona, and Massachusetts? • Why might the student outcomes not show the desired results in measures such as achievement test scores or dropout rates? • What necessary changes are called for in order to enhance (or in some cases supplant) the SEI programs and services in place for ELs? • Are ELs, parents, and other stakeholders able to thoughtfully select desired and optimal instructional programs, and participate meaningfully in the educational process of language minority students under the SEI mandates?

Download or read book Educational Genocide written by Horace 'Rog' B. Lucido and published by R&L Education. This book was released on 2010-08-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across our country educational policies and practices are killing our students' desire to learn and teachers' passion to teach. The central theme of this book is that high-stakes testing is having a critically deleterious effect on our students. The fallout impacts parents, teachers, schools, districts and states. Horace 'Rog' Lucido uses language and supporting evidence that is clear and relatable to the reader. Rarely is the topic of teacher care and concern for students ever embedded in works on educational theory and practice, but here it is championed as the driving force for change, exposing the causes and chronicling the effects of educational malfeasance.

Download or read book All Things Morphology written by Sedigheh Moradi and published by John Benjamins Publishing Company. This book was released on 2021-08-15 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a view of where the field of morphology has been and where it is today within a particular theoretical framework, gathering up new and representative work in morphology by both eminent and emerging scholars, and touching on a very wide range of topics, approaches, and theoretical points of view. These seemingly disparate articles have a common touchstone in their focus on a word-based, paradigmatic approach to morphology. The chapters in this book elaborate on these basic themes, from the further exploration of paradigms, to studies involving words, stems, and affixes, to examinations of competition, inheritance, and defaults, to investigations of morphomes, to ways that morphology interacts with other parts of the language from phonology to sociolinguistics and applied linguistics. The editors and contributors dedicate this volume to Prof. Mark Aronoff for his profound influence on the field.

Download or read book The American Dream and the Public Schools written by Jennifer L. Hochschild and published by Oxford University Press. This book was released on 2004-10-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Dream and the Public Schools examines issues that have excited and divided Americans for years, including desegregation, school funding, testing, vouchers, bilingual education, and ability grouping. While these are all separate problems, much of the contention over them comes down to the same thing--an apparent conflict between policies designed to promote each student's ability to succeed and those designed to insure the good of all students or the nation as a whole. The authors show how policies to promote individual success too often benefit only those already privileged by race or class, and often conflict with policies that are intended to benefit everyone. They propose a framework that builds on our nation's rapidly changing population in order to help Americans get past acrimonious debates about schooling. Their goal is to make public education work better so that all children can succeed.

Download or read book With Literacy and Justice for All written by Carole Edelsky and published by Routledge. This book was released on 2006-03-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps education professionals understand the changing social, political, and economic conditions for language and literacy instruction and second language learning in particular contexts.

Download or read book Dumb Ideas Won t Create Smart Kids written by Eric M. Hass and published by Teachers College Press. This book was released on 2014-06-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to actually do something about providing excellent education for every child in America , this book is for you. Using insights from cognitive science, educational research, and the social sciences, the authors examine the compelling nature of four "dumb ideas" at the center of current education policy and practice: (1) simplifying knowledge helps students learn more and faster, (2) teaching and learning are a matter of proper transmission of good content, (3) homogenous environments ease learning, and (4) more standardized data and rigorous controls of our schooling will solve all our problems. The authors then present research that consistently shows why smart K - 12 education will not be achieved by current policies and practices, such as high-stakes standardized tests, homogenous grouping, and abbreviated teacher preparation. This lively book offers solutions for changing the harmful disconnect between our goals and the means we employ to get there, including key "smart ideas" and a set of how-to actions that will lead to great schools for every child.

Download or read book Encyclopedia of Social Problems written by Vincent N. Parrillo and published by SAGE Publications. This book was released on 2008-05-22 with total page 1209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems affect everyone. Because so many actual and potential problems confront us, it is often difficult to decide which ones affect us most severely. Is it the threat of death or injury during a terrorist attack? Is it the threat caused by industrial pollution that may poison us or destroy our physical environment? Or does quiet but viciously damaging gender, age, class, racial, or ethnic discrimination have the most far-reaching effect? Do the problems of cities affect us if we live in the suburbs? Do poorer nations′ problems with overpopulation affect our quality of life? The Encyclopedia of Social Problems offers an interdisciplinary perspective into many social issues that are a continuing concern in our lives, whether we confront them on a personal, local, regional, national, or global level. With more than 600 entries, these two volumes cover all of the major theories, approaches, and contemporary issues in social problems and also provide insight into how social conditions get defined as social problems, and the ways different people and organizations view and try to solve them. Key Features · Provides as comprehensive an approach as possible to this multifaceted field by using experts and scholars from 19 disciplines: anthropology, biology, business, chemistry, communications, criminal justice, demography, economics, education, environmental studies, geography, health, history, languages, political science, psychology, social work, sociology, and women′s studies · Presents a truly international effort with contributors from 17 countries: Argentina, Australia, Canada, England, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Kenya, New Zealand, Romania, Scotland, Turkey, and the United States · Addresses social problems that are fairly new, such as computer crimes and identity theft, and others that are centuries old, such as poverty and prostitution · Examines social problems differently from place to place and from one era to another · Explains the perspectives and foundations of various social theories and offers different lenses to view the same reality Key Themes · Aging and the Life Course · Community, Culture, and Change · Crime and Deviance · Economics and Work · Education · Family · Gender Inequality and Sexual Orientation · Health · Housing and Urbanization · Politics, Power, and War · Population and Environment · Poverty and Social Class · Race and Ethnic Relations · Social Movements · Social Theory · Substance Abuse Readers investigating virtually any social problem will find a rich treasure of information and insights in this reference work, making it a must-have resource for any academic library.