Download or read book Marketing Essentials for Independent Lodgings written by Pamela Lanier and published by Business Expert Press. This book was released on 2017-07-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Download or read book Cultural and Heritage Tourism and Management written by Tammie J. Kaufman and published by Business Expert Press. This book was released on 2018-06-26 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.
Download or read book A Profile of the Hospitality Industry Second Edition written by Betsy Bender Stringam and published by Business Expert Press. This book was released on 2020-08-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the history, organizational structure, and management strategies of the hospitality industry. The hospitality industry is a unique and diverse industry. This book tells the history, organizational structure, and management strategies of the hospitality industry. Traditionally an entrepreneurial business, the hospitality industry today includes organizations ranging from small independent cafes and inns to large multinational corporations. The author highlights key hotel, restaurant, and casino companies, and explains the concepts of franchising, consortia, and management contracts. The book divulges how the hospitality product is different from other industries: part service and part product, produced and consumed simultaneously, and the role of the customer as part of the service process. The book explains how perishable inventory and labor intensity affect hotels, restaurants, and casinos. The author also reviews policies that promote or restrict tourism and travel, guest and employee safety, labor regulations, food safety laws, and requirements for accommodations for customers with disabilities. This text explains key strategic management decisions of the hospitality industry. The author projects how global expansion and sustainability efforts are shaping the industry, but also warns of the ongoing threats of pandemics and terrorism to travel.
Download or read book Astrotourism written by Michael Marlin and published by Business Expert Press. This book was released on 2021-06-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we’ve had since the dawn of time. With the nocturnal biosphere significantly altered, light’s anthropogenic influence has compelled millions of people to seek out the last remaining dark skies. This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.
Download or read book Marine Tourism Climate Change and Resilience in the Caribbean Volume II written by Kreg Ettenger and published by Business Expert Press. This book was released on 2017-11-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yachting and cruise ships—are coping with and preparing for climate change in the Caribbean. Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human-induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.
Download or read book Marine Tourism Climate Change and Resiliency in the Caribbean Volume I written by Kreg Ettenger and published by Business Expert Press. This book was released on 2017-05-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the nations of the Caribbean respond to and prepare for climate change, tourism has the potential to both worsen and mitigate these effects. In this book we look at marine tourism and its connection with ocean health, fisheries, and critical ecosystems, including coral reefs. We consider the role that marine protected areas can play in preserving reefs and other ecosystems, leading to greater resilience in the face of climate change. Finally, we look at how the tourism industry is responding to the threat of climate change, using its economic and social capital to foster positive change in the Caribbean and other parts of the world. While the situation is clearly urgent, we hope this volume provides readers with some optimism, as well as tangible ideas for using tourism to help mitigate the impending effects of climate change on marine ecosystems and economies.
Download or read book Overtourism written by Helene von Magius Møgelhø and published by Business Expert Press. This book was released on 2021-06-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where high tourist numbers start to cause tensions with local residents and communities owing to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages, and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country. The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather, destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents’ quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover and become more resilient and sustainable in the long term.
Download or read book Enhancing Joy in Travel written by Virginia Murphy-Berman and published by Business Expert Press. This book was released on 2021-06-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many people love to travel, but sometimes come away unhappy and disappointed in their trips? What can people in the travel industry do to prevent such discontent and promote optimal travel experiences? As a clinical psychologist and an avid traveler, I wanted to write a book that offers fresh perspectives on these questions. Readers will learn a new way of thinking about the nature of travel and about solutions to common travel problems. Strategies informed by psychological theory and research that travel providers can use to enhance their clients’ positive travel encounters are given. Questions explored include: How do travelers’ personalities impact travel satisfaction? Why can seeking perfection in travel and trying to keep up with the often-unrealistic depictions of travel on social media undermine travel joy? What can be done to overcome travel fatigue and boredom? How can travelers prepare for trips in ways that spark excitement and receptivity for what is to come? And what can enhance the enjoyment trips give travelers long after their trips are over? This book is a must read for those in the hospitality and travel industry (both students and professionals) and general readers who want to better understand the complexities of the psychology of travel. It will serve as an invaluable guide to all who would like to learn what it means to travel well.
Download or read book Healthy Vines Pure Wines written by Pamela Lanier and published by Business Expert Press. This book was released on 2021-06-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthy Vines, Pure Wines serves as a guide, which derives its information from real-world sources to share green practices in sustainable viticulture in a practical way. Including a how-to on treating vineyard issues organically, a look at how climate change is affecting viticulture, and a special focus on women in the field, this handbook maintains a forward focus. Also included are 16 case studies on successful organic, biodynamic, and sustainable wineries from the San Francisco North Bay Region, focusing on how what each has done can be replicated.
Download or read book Hospitality written by Chris Sheppardson and published by Business Expert Press. This book was released on 2021-01-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to one of the fast-developing core pillars in business, sustainability, as well as how it is closely tied into the concept of service. Much has changed during the Covid-19 pandemic; we are seeing companies redefine their value propositions with leaders, once again, returning to core basics and beginning to lead through strong pillars. The new emerging generations are demanding and expecting more. The bar has been raised and the challenge for all leaders is to meet this. There are new leaders emerging with strong visions of the future. As difficult as 2020 has been, we could well be sitting on the brink of a new age in both sustainability and in service. Out of the dark times could come a lot of good but it will require new styles of leadership to what has be seen over the last 20 years.
Download or read book A Time of Change in Hospitality Leadership written by Chris Sheppardson and published by Business Expert Press. This book was released on 2020-10-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to the challenge of modern leadership. Leadership has changed from the traditional perspective to be one which is far broader based, with more expected and asked. Leaders today need to consider their stakeholders, their employees, the communities and society in which they operate, the environment, culture, and trends. The world has changed so much in the last ten years and many are lagging behind in their understanding. At the same time, we are about to witness a change in generations and the question arises as to whether industry is ready to empower and pass on the baton of leadership? The main goals are to help students to understand what will be asked of them as they become leaders. It is aimed to challenge perceptions, thinking, and knowledge. Also, it aims to prepare students to identify how leadership has changed people’s lives and help develop critical thinking about the role of leaders in business and in society.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Download or read book Food and Beverage Management in the Luxury Hotel Industry written by Sylvain Boussard and published by Business Expert Press. This book was released on 2021-02-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introduction to the management of food and beverage operations within a luxury hotel environment. It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day-to-day running of outlets. Food and Beverage Management in the Luxury Hotel Industry is a reference for any hospitality management student wishing to gain sufficient knowledge in the subject, to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. It also looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns.
Download or read book Hospitality Digital Marketing Essentials written by Holly Zoba and published by . This book was released on 2024-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Tourism written by Chris Cooper and published by SAGE. This book was released on 2022-08-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism. Maintaining its concise, lively and accessible style for students, key updates to this edition include: New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended ‘classic paper’ per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.
Download or read book The 15 Essential Marketing Masterclasses for Your Small Business written by Dee Blick and published by John Wiley & Sons. This book was released on 2013-08-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
