Download or read book Marketing English Books 1476 1550 written by Alexandra da Costa and published by Oxford University Press. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Download or read book BASICS OF MARKETING English written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Download or read book Fundamentals of Marketing English Edition written by Dr. Vidhu Grace Noel and published by Thakur Publicatoin Private Limited. This book was released on 2023-03-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Fundamentals of Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
Download or read book Marketing English Books 1476 1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Download or read book Digital Marketing English Edition written by Dr. Vishnu Shankar and published by Thakur Publication Private Limited. This book was released on 2023-03-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Download or read book Speak Better English Earn More Money BUSINESS SALES MARKETING ENGLISH FOR THE FOREIGN BORN written by Howard B. Rutstein and published by Lulu.com. This book was released on 2010 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Marketing English written by Navneet Singh and published by Navneet Singh. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a crucial function within businesses that involves activities aimed at promoting and selling products or services to customers. Here’s an overview of what marketing encompasses: Definition of Marketing: Marketing can be defined as the process of planning, executing, and managing activities that facilitate the exchange of goods or services between producers (companies) and consumers (customers). It involves understanding customer needs and preferences, developing products that meet those needs, determining pricing strategies, promoting products through various channels, and ensuring products are available to consumers at the right place and time. Key Elements of Marketing: Market Research: Gathering and analysing information about consumer needs, preferences, behaviours, and market trends to identify opportunities and make informed decisions. Product Development: Creating and designing products or services that satisfy customer needs and differentiate them from competitors’ offerings. Pricing Strategy: Determining the optimal pricing strategy based on market research, competitive analysis, cost considerations, and perceived value to customers. Promotion and Advertising: Developing promotional campaigns and advertising strategies to communicate product benefits, build brand awareness, and persuade customers to purchase. Distribution and Sales: Planning and managing the distribution channels (retailers, wholesalers, online platforms) to ensure products reach customers efficiently and are available where and when they are needed. Customer Relationship Management (CRM): Building and maintaining strong relationships with customers through personalized communication, customer service, and loyalty programs to enhance satisfaction and retention. Importance of Marketing: Business Growth: Effective marketing drives sales and revenue growth by attracting new customers, retaining existing ones, and expanding market reach. Competitive Advantage: Well-executed marketing strategies differentiate products or services from competitors and position the brand as a preferred choice in the market. Customer Insights: Market research and customer feedback obtained through marketing activities provide valuable insights for product improvement, innovation, and addressing changing market demands. Brand Building: Marketing builds brand equity by enhancing brand awareness, perception, and reputation among consumers, which influences purchasing decisions and supports long-term business success. Marketing Strategies: Digital Marketing: Utilizing online channels such as social media, search engine optimization (SEO), content marketing, and email campaigns to reach target audiences effectively. Segmentation and Targeting: Identifying specific customer segments with distinct needs and preferences, and tailoring marketing efforts to address those segments effectively. Integrated Marketing Communications (IMC): Coordinating various marketing channels and messages to deliver a unified and consistent brand experience across platforms. In summary, marketing is a dynamic and multifaceted discipline essential for businesses to understand, attract, satisfy, and retain customers. It plays a pivotal role in driving business growth, enhancing competitiveness, and building strong customer relationships in today’s competitive marketplace.
Download or read book The Brand of Print written by Andie Silva and published by BRILL. This book was released on 2019-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Download or read book The Global English Style Guide written by John R. Kohl and published by SAS Institute. This book was released on 2008-04-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly. Focusing primarily on sentence-level stylistic issues, problematic grammatical constructions, and terminology issues, this book addresses the following topics: ways to simplify your writing style and make it consistent; ambiguities that most writers and editors are not aware of, and how to eliminate those ambiguities; how to make your sentence structure more explicit so that your sentences are easier for native and non-native speakers to read and understand; punctuation and capitalization guidelines that improve readability and make translation more efficient; and how language technologies such as controlled-authoring software can facilitate the adoption of Global English as a corporate standard. This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world. This book is part of the SAS Press program.
Download or read book The English Grass Orchard and the Principles of Fruit Growing written by Arthur H. Hoare and published by . This book was released on 1928 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business English Marketing and Sales Student Book written by Nevine Abdel Khalik and published by . This book was released on 2008-01-01 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of a series of books for learners of English in the business world that primarily promotes reading and writing skills. Learners learn to read and analyse authentic materials including poems, internet and newspaper articles. They also practise listening to recorded excerpts from actual movie scenes. The structure of the units and subsequent language exercises allows flexibility when there are different levels of learners in the same class who range from high beginners to low intermediate. The text is colourful, interesting and easy to use. Each booklet is accompanied by a teacher's companion with instructions on classroom techniques an audio CD.
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
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