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Book Marketing

    Book Details:
  • Author : Daniel Durafour
  • Publisher :
  • Release : 2005
  • ISBN : 9782100493968
  • Pages : 155 pages

Download or read book Marketing written by Daniel Durafour and published by . This book was released on 2005 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment aller à l'essentiel, comprendre les méthodes et les démarches avant de les mettre en application ? Conçue pour faciliter aussi bien l'apprentissage que la révision, la collection " Express " vous propose une présentation simple et concise du marketing en 29 fiches pédagogiques. Chaque fiche comporte quatre rubriques : Principes clés, les trois ou quatre idées essentielles ; Méthode, précise les démarches fondamentales ; Compléments, pour aborder les cas particuliers ; Application, un exercice et son corrigé. Cet ouvrage s'adresse aux étudiants de BTS et IUT tertiaires, IEP, écoles de commerce et de gestion, facultés de gestion.

Book

    Book Details:
  • Author :
  • Publisher : Editions Bréal
  • Release :
  • ISBN : 2749523036
  • Pages : 219 pages

Download or read book written by and published by Editions Bréal. This book was released on with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing en 29 fiches

    Book Details:
  • Author : Daniel Durafour
  • Publisher :
  • Release : 2009
  • ISBN : 9782100534159
  • Pages : 156 pages

Download or read book Marketing en 29 fiches written by Daniel Durafour and published by . This book was released on 2009 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Des principes aux applications. Comment aller à l'essentiel, comprendre les méthodes et les démarches avant de les mettre en application ? Conçue pour faciliter aussi bien l'apprentissage que l'entraînement, la collection « EXPRESS » vous propose une présentation simple et concise du marketing en 29 fiches pédagogiques. Chaque fiche comporte quatre rubriques : Principes clés, les trois ou quatre idées essentielles ; Méthode, précise les démarches fondamentales ; Compléments, pour aborder les cas particuliers ; Application, un exercice et son corrigé.

Book Adding Value  RLE Marketing

Download or read book Adding Value RLE Marketing written by Geoffrey G. Jones and published by Routledge. This book was released on 2014-09-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Book Floricultural Marketing  1970 1986

Download or read book Floricultural Marketing 1970 1986 written by Susan Whitmore and published by . This book was released on 1987 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Aquaculture  Economics and Marketing

Download or read book Aquaculture Economics and Marketing written by Alice E. Exner and published by . This book was released on 1991 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Floricultural Marketing  January 1979   December 1988

Download or read book Floricultural Marketing January 1979 December 1988 written by Susan Whitmore and published by . This book was released on 1989 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Title List of Documents Made Publicly Available

Download or read book Title List of Documents Made Publicly Available written by U.S. Nuclear Regulatory Commission and published by . This book was released on 1983 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Monthly Catalogue  United States Public Documents

Download or read book Monthly Catalogue United States Public Documents written by and published by . This book was released on 1987 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing

    Book Details:
  • Author : Gary Armstrong
  • Publisher : Pearson UK
  • Release : 2019
  • ISBN : 1292200650
  • Pages : 1027 pages

Download or read book Marketing written by Gary Armstrong and published by Pearson UK. This book was released on 2019 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."

Book Agrindex

    Book Details:
  • Author :
  • Publisher :
  • Release : 1994
  • ISBN :
  • Pages : 864 pages

Download or read book Agrindex written by and published by . This book was released on 1994 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Microlog  Canadian Research Index

Download or read book Microlog Canadian Research Index written by and published by . This book was released on 1994 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indexing, abstracting and document delivery service that covers current Canadian report literature of reference value from government and institutional sources.

Book The Selling Sound

    Book Details:
  • Author : Diane Pecknold
  • Publisher : Duke University Press
  • Release : 2007-11-07
  • ISBN : 0822390302
  • Pages : 307 pages

Download or read book The Selling Sound written by Diane Pecknold and published by Duke University Press. This book was released on 2007-11-07 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few expressions of popular culture have been shaped as profoundly by the relationship between commercialism and authenticity as country music has. While its apparent realism, sincerity, and frank depictions of everyday life are country’s most obvious stylistic hallmarks, Diane Pecknold demonstrates that commercialism has been just as powerful a cultural narrative in its development. Listeners have long been deeply invested in the “business side” of country. When fans complained in the mid-1950s about elite control of the mass media, or when they expressed their gratitude that the Country Music Hall of Fame served as a physical symbol of the industry’s power, they engaged directly with the commercial apparatus surrounding country music, not with particular songs or stars. In The Selling Sound, Pecknold explores how country music’s commercialism, widely acknowledged but largely unexamined, has affected the way it is produced, the way it is received by fans and critics, and the way it is valued within the American cultural hierarchy. Pecknold draws on sources as diverse as radio advertising journals, fan magazines, Hollywood films, and interviews with industry insiders. Her sweeping social history encompasses the genre’s early days as an adjunct of radio advertising in the 1920s, the friction between Billboard and more genre-oriented trade papers over generating the rankings that shaped radio play lists, the establishment of the Country Music Association, and the influence of rock ‘n’ roll on the trend toward single-genre radio stations. Tracing the rise of a large and influential network of country fan clubs, Pecknold highlights the significant promotional responsibilities assumed by club organizers until the early 1970s, when many of their tasks were taken over by professional publicists.

Book Japan s Agricultural Market and Trade  1979 March 1987

Download or read book Japan s Agricultural Market and Trade 1979 March 1987 written by Mary E. Lassanyi and published by . This book was released on 1987 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Mexico and Its Developing Agricultural Market  1979 March 1987

Download or read book Mexico and Its Developing Agricultural Market 1979 March 1987 written by Mary E. Lassanyi and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: