Download or read book Marketing e responsabilit sociale d impresa written by Philip Kotler and published by . This book was released on 2010 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ethics Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Download or read book Corporate Social Responsibility Doing The Most Good For Your Company And Your Cause written by Philip Kotler and published by John Wiley & Sons. This book was released on 2008-09-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the business world s foremost though leaders presents a social responsibility bible for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.AcknowledgmentsIntroduction1. The Case for Doing at Least Some Good2. Corporate Social Initiatives: Six Options for Doing Good3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales5. Corporate Social Marketing: Supporting Behavior Change Campaigns6. Corporate Philanthropy: Making a Direct Contribution to a Cause7. Community Volunteering: Employees Donating Their Time and Talents8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations
Download or read book Responsabilit sociale e performance d impresa Per una sintesi socio competitiva written by Mario Molteni and published by Vita e Pensiero. This book was released on 2004 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Heritage and Value Creation written by Gaetano M. Golinelli and published by Springer. This book was released on 2014-09-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by systems thinking, this book explores new perspectives in which culture and management are harmoniously integrated and cultural heritage is interpreted both as an essential part of the social and economic context and as an expression of community identity. The combination of a multidisciplinary approach, methodological rigor and reference to robust empirical findings in the fertile field of analysis of UNESCO’s contribution mean that the book can be considered a reference for the management of cultural heritage. It casts new light on the complex relation of culture and management, which has long occupied both scholars and practitioners and should enable the development of new pathways for value creation. The book is based on research conducted within the framework of the Consorzio Universitario di Economia Industriale e Manageriale (University Consortium for Industrial and Managerial Economics), a network of universities, businesses and public and private institutions that is dedicated to the production and dissemination of knowledge in the field. This volume will be of interest to all who are involved in the study and management of the cultural heritage.
Download or read book Social Responsibility and Marketing written by David Crowther and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Social Responsibility and Strategic Market Positioning for Organizational Success written by Brown, Carlton and published by IGI Global. This book was released on 2018-07-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Download or read book Handbook of green communication and marketing written by AA. VV. and published by FrancoAngeli. This book was released on 2012-11-08T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1561.88
Download or read book Social Responsibility in Marketing written by and published by . This book was released on 1982 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Responsabilit sociale d impresa e sostenibilit written by Angela Dettori and published by FrancoAngeli. This book was released on 2020-05-07T00:00:00+02:00 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1232
Download or read book Social Responsibility in Marketing written by Jerzy Dietl and published by . This book was released on 1982 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2017-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Download or read book Social Responsibility in the Global Market written by Mary Ann Littrell and published by SAGE Publications. This book was released on 1999-07-20 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unfolds rather like a good novel; it is compelling and convincing. The authors approach their topic with a great deal of background and superb organizational abilities. As the premise unwinds, readers are provided with excellent explanation and justification, as well as real-life accounts of people and their experiences. As a side benefit, the book also yields an admirable example of well-done qualitative case studies that are triangulated effectively with survey methods. --Sara U. Douglas, University of Illinois Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer′s social concerns and the producer′s financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson′s treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, this book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions.
Download or read book Marketing written by Michael Levy and published by EGEA spa. This book was released on 2020-03-31T00:00:00+02:00 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questo manuale, giunto alla sesta edizione americana, offre agli studenti una comprensione dei principi e dei concetti chiave di marketing evidenziando come tale attività costituisca la premessa per la creazione di valore non solo per le imprese, bensì per la comunità nel suo insieme. Facendo riferimento a una notevole varietà di casi ed esempi concreti, vengono affrontate tematiche come la responsabilità sociale di impresa, la rilevanza di un approccio etico allo sviluppo, la necessità di percorrere strategie di internazionalizzazione al fine di conquistare nuovi mercati, l’importanza della strumentazione di marketing intelligence, il ruolo delle nuove forme di comunicazione, e quali strumentazioni di gestione possono favorire la collaborazione dei partner di canale.
Download or read book Christian Ethics and Corporate Culture written by Bartholomew Okonkwo and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays collected in this book discuss the contemporary practice of corporate responsibility by applying the Christian principles of the unity of knowledge and pursuit of truth to the traditional principles of justice, human dignity and the common good, to rediscover a corporate culture that will help transform our economic system and the characteristics required to build an enduring trust in economic relationships. In this volume a select group of management theorists, theologians, legal scholars, economists and ethicists jointly strive to give back to the market economy its ethical and political dimensions. They assess the quality of present day corporate social responsibility, discuss the social and environmental costs of production and argue for an agenda that can be used in modern corporations in their effort to align profitability and growth with business ethics.
