Download or read book Marketing du tourisme durable written by Gérard Seguin and published by . This book was released on 2010 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le tourisme est un des moteurs de l'économie mondiale et le développement durable un des enjeux majeurs à prendre en compte pour son développement. Pour devenir durable, le marketing du tourisme doit désormais intégrer trois dimensions que sont l'environnement, l'économie et le social. Illustré de nombreux cas réels, cet ouvrage présente la démarche indispensable à la mise en place d'une stratégie de développement du tourisme durable, et en particulier : les bases, les définitions et les jalons du tourisme durable ; les marchés, les études, le cahier des charges et le cadre logique d'un projet d'éco-tourisme ; une boîte à outils pour mettre en oeuvre le mix marketing, le plan d'actions, les outils de contrôle et de suivi ; les stratégies de développement du tourisme durable (cadre institutionnel et légal, dispositifs d'aide). Les professionnels de la filière touristique et les acteurs du développement local y trouveront une gamme complète de méthodes et d'outils spécifiques, ainsi que toutes les informations techniques sur les ressources et les partenariats qui peuvent faciliter le développement de projets de tourisme durable.
Download or read book Digital Economy Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2019-09-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.
Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.
Download or read book Marketing du tourisme durable written by Susanne Häcker and published by diplom.de. This book was released on 1998-09-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: L’internationalisation dans le monde politique et économique entraîne une croissance énorme du tourisme international. Ce secteur est vraiment devenu un leader quant à son accroissement dans l’industrie mondiale. Les nouvelles technologies, la globalisation des marchés et une politique d’ouverture dans la plupart des pays favorisent le tourisme international. Le besoin de vacances est devenu une nécessité de base pour une grande partie de la population dans les pays développés. Grâce à un changement dans les motivations touristiques et à une coopération accrue avec des pays en voie de développement, les vacances long-courriers et exotiques deviennent instamment de plus en plus populaires. Un grand nombre de nouvelles destinations sont à la disposition des touristes internationaux. Face aux différences culturelles de plus en plus marquées entre les touristes et les habitants de la destination, des conflits peuvent se manifester davantage. Les flux touristiques non-contrôlés peuvent en outre provoquer des problèmes environnementaux. Par conséquent, la destination particulière et les entreprises touristiques doivent coopérer pour développer une stratégie de marketing désignée pour un tourisme durable. La notion du tourisme durable prend une place de plus en plus importante dans les sujets traités par de nombreux auteurs, qui étudient la qualité d’une destination ou d’un produit touristique et des stratégies marketing convenables. En pratique ces théories sur une stratégie marketing du tourisme durable ne sont pas encore adoptées par beaucoup de destinations et d’entreprises touristiques. Pourtant face à l’importance d’un contexte environnemental et culturel intact, une stratégie marketing appropriée est une absolue nécessité. Nous étudierons dans cet exposé la démarche stratégique pour un marketing du tourisme durable. Il s’agira donc dans notre exposé de savoir quels sont les moyens de marketing que peuvent utiliser les destinations et les entreprises touristiques pour garantir un développement durable. Définir une stratégie marketing exige connaître la demande et l’offre touristique. C’est ainsi que nous analyserons le marché touristique émetteur aussi bien que le marché touristique d’accueil. Nous choisirons deux pays exemplaires ayant les données de base pour un développement touristique durable. Le marché allemand des voyages est l’un des leaders sur les marchés touristiques émetteurs et les touristes allemands sont [...]
Download or read book Le Marketing Facteur D evolution Du Tourisme written by and published by . This book was released on 1972 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable and Intelligent Territorial Marketing and Entrepreneurship written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-10-18 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.
Download or read book Conf rence Internationale Tourisme Durable Environnement Et Emploi written by Council of Europe and published by Council of Europe. This book was released on 2002-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference was organised within the framework of the Council of Europe's activities to promote the development of all forms of sustainable tourism in Europe, with particular attention to the central and east European countries. The issue of employment and local development was one of the conference's main themes, and speakers from all fields discussed experiences of job creation and local community development within the framework of sustainable tourism programmes.
Download or read book D VELOPPEMENT touristique durable written by Slovenia. Ministrstvo za okolje in prostor and published by Council of Europe. This book was released on 1997-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book forum for inter american research Vol 3 written by Wilfried Raussert and published by BoD – Books on Demand. This book was released on 2023-07-20 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 3 of 6 of the complete premium print version of journal forum for inter-american research (fiar), which is the official electronic journal of the International Association of Inter-American Studies (IAS). fiar was established by the American Studies Program at Bielefeld University in 2008. We foster a dialogic and interdisciplinary approach to the study of the Americas. fiar is a peer-reviewed online journal. Articles in this journal undergo a double-blind review process and are published in English, French, Portuguese and Spanish.
Download or read book Ethics in Marketing and Communications written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Download or read book Shifts in Knowledge Sharing and Creativity for Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2024-04-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.
Download or read book Tourisme Catalyseur de D veloppement Durable en Afrique Abuja Nigeria 26 27 Avril 2002 written by World Tourism Organization and published by Organisation mondiale du tourisme. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seminar was organised in the framework of the 38th Meeting of the World Tourism Organization Commission for Africa, held in Abuja, Nigeria, from 24 to 27 April 2002. It addressed the issue of the role of tourism as a catalyst for sustainable development through three closely related topics. 2002 being the International Year of Ecotourism, the first topic addressed in the seminar was "Ecotourism a tool for sustainable development". The second topic addressed was "Tourism as a tool for poverty alleviation" and the seminar concluded with presentations and discussion about "Development Assistance for Sustainable Development through tourism"
Download or read book Green Events and Green Tourism written by Hugues Seraphin and published by Routledge. This book was released on 2018-09-03 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services. Green approaches to tourism and events are growing in popularity and present an opportunity to both identify solutions to significant environmental and societal problems and new approaches to business. Green Events and Green Tourism looks at key frameworks, guidelines, principles and benchmarks that support the application of sustainability in practice. The five sections of the book cover themes of governance, accreditation, certification, innovation, priorities, trends, ambitions and consumer behaviour, and the chapters include examples of best practice in the organisation of music and arts festivals, special interest tourism, the green management of outdoor sites and the management of sports events. Readers will benefit from insightful case studies from around the globe.
Download or read book World Heritage and Tourism written by Bailey Ashton Adie and published by Routledge. This book was released on 2019-05-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behavior and visitor needs. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. The third chapter presents a holistic management framework centred on planning, place, and people, while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change. International case studies from a wide variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political, and cultural contexts. This will be of great interest to upper-level students, researchers, and academics in the fields of tourism, heritage studies, and geography, as well as practitioners in these fields who wish to better understand the crucial interplay of these areas.
Download or read book Estudios en El Extranjero written by and published by . This book was released on 1999 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Innovation and Social Technology written by Kamel Boussafi and published by Springer Nature. This book was released on 2020-10-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book is of interest to all researchers and heads of technology laboratories; incubator managers; local and parliamentary elected officials; associations and civil society; social entrepreneurs; foundations interested in social life in Mediterranean region and prospective creative startup students. The purpose of book on social and social-tech innovation synergy and its practical implication on social entrepreneurship is to address the following question: - How can the experiences of the countries be combined of the north and south shores of the Mediterranean and reflect on the different opportunities offered by the new technology to cope with the various social scourges that the region has experienced in recent years? the problem of immigration. It is also about finding advanced technology applications that will solve, on a large scale, the major social challenges of our time. - How to exploit the innumerable synergies between digital and social entrepreneurship? - Why social entrepreneurs are struggling to seize digital tools to develop their socially innovative projects? - What about their ability to integrate digital into the realization and development of these projects? - How can we combine the experiences of the countries of the north and south shores of the Mediterranean and reflect on the different opportunities offered by the new technology to cope with the various social scourges that the region has experienced in recent years? the problem of immigration.
