Download or read book Marketing Disease to Hispanics written by Bruce Maxwell and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2005 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Download or read book Hispanics and the Future of America written by National Research Council and published by National Academies Press. This book was released on 2006-02-23 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Taylor & Francis. This book was released on 2017-06-14 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book Latinos and Latinas at Risk 2 volumes written by Gabriel Gutierrez and published by Bloomsbury Publishing USA. This book was released on 2015-01-26 with total page 859 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection of essays addresses the Latino/a experience in present-day America, covering six major areas of importance: education, health, family, children, teens, and violence. The Latino/a presence in this country predates the United States itself, yet this group is often marginalized in the American culture. Many noted experts explore the ideology behind this prejudicial attitude, examining how America views Latinos/as, how Latinos/as view themselves, and what the future of America will look like as this group progresses toward equitable treatment. Through the exploration process, the book reveals the complexity and diversity of this community, tracing the historical trajectories of those whose diverse points of origin could be from almost anywhere, including the Americas, Europe, or other places. Written with contemporary issues at the forefront, this timely collection looks at the resolve of the Latino people and considers their histories, contributions, concerns, and accomplishments. Pointed essays address disparate quality-of-life issues in education, health, and economic stability while depicting individual and group efforts in overcoming barriers to mainstream American society. Each chapter discusses key challenge areas for the Latino American population in everyday life. An engaging "Further Investigations" feature poses questions about most of the essays, leading to critical thinking about the most important topics affecting Latino/as today.
Download or read book Hispanic Latino Americans written by and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Global Pharmaceuticals written by Adriana Petryna and published by Duke University Press. This book was released on 2006-03-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVAnthropological study of the globalization of pharmaceuticals and its effects on local cultures, health, and economics./div
Download or read book The Food and Drink Police written by Thomas DiLorenzo and published by Routledge. This book was released on 2018-01-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lively, engaging style, The Food and Drink Police is a thoroughgoing examination and critique of the efforts of government agencies and private organizations (including the Center for Science in the Public Interest, Mothers Against Drunk Driving, the Bureau of Alcohol, Tobacco and Firearms, and the Food and Drug Administration) to regulate the dietary habits and choices of private citizens. Irreverent, yet always informed, the authors analyze the ideological motivations, spurious science, and assaults on freedom that underlie the activities of these groups. General readers, nutritionists and scientists in general, doctors, and government policymakers will find this indispensable reading. Chapters such as "Eat, Drink, and Keel Over: Lasagna, Egg Rolls, and Popcorn Can Kill" discuss the "evils" of multicultural cuisine and coffee, and the "good news" about junk food. In "care for a Drink?" and "None for the Road" the authors provide an in-depth look at Prohibition 1990s-style; "Glow-in-the-Dark Eggs or Anal Leakage: Pick Your Poison" provocatively fuels the current debate on fake fats and irradiated beef. In The Pleasure Police, David Shaw quotes the psychologist and advocate of "defensive" eating, Dr. Stephen Gullo, as advising his thin-obsessed patients to "drink tomato juice before ordering" in restaurants; tomato juice, after al, is "a natural appetite suppressant." To which Shaw adds, "I assume he also advises his clients to masturbate before making love." James T. Bennett and Thomas J. DiLorenzo expose this sort of convoluted advice in The Food and Drink Police, a timely and important contribution to the cultural debate on government and private choice.
Download or read book Tobacco issues written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Concept of Race in Natural and Social Science written by E. Nathaniel Gates and published by Routledge. This book was released on 2014-05-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the concept of race The term race, which originally denoted genealogical or class identity, has in the comparatively brief span of 300 years taken on an entirely new meaning. In the wake of the Enlightenment it came to be applied to social groups. This ideological transformation coupled with a dogmatic insistence that the groups so designated were natural, and not socially created, gave birth to the modern notion of races as genetically distinct entities. The results of this view were the encoding of race and racial hierarchies in law, literature, and culture. How racial categories facilitate social control The articles in the series demonstrate that the classification of humans according to selected physical characteristics was an arbitrary decision that was not based on valid scientific method. They also examine the impact of colonialism on the propagation of the concept and note that racial categorization is a powerful social force that is often used to promote the interests of dominant social groups. Finally, the collection surveys how laws based on race have been enacted around the world to deny power to minority groups. A multidisciplinary resource This collection of outstanding articles brings multiple perspectives to bear on race theory and draws on a wider ranger of periodicals than even the largest library usually holds. Even if all the articles were available on campus, chances are that a student would have to track them down in several libraries and microfilm collections. Providing, of course, that no journals were reserved for graduate students, out for binding, or simply missing. This convenient set saves students substantial time and effort by making available all the key articles in one reliable source. Authoritative commentary The series editor has put together a balanced selection of the most significant works, accompanied by expert commentary. A general introduction gives important background information and outlines fundamental issues, current scholarship, and scholarly controversies. Introductions to individual volumes put the articles in context and draw attention to germinal ideas and major shifts in the field. After reading the material, even a beginning student will have an excellent grasp of the basics of the subject.
Download or read book Alcohol Use Abuse Among Latinos written by Melvin Delgado and published by Routledge. This book was released on 2014-06-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Alcohol Use/Abuse Among Latinos: Issues and Examples of Culturally Competent Services, you will learn how to design and improve services for Latinos with substance abuse problems by understanding that the cultures and personal backgrounds of your clients are crucial to the counseling process. This text will also show you how these service skills apply to the individual, family, or an entire community. Studies show that, according to patients, culturally sensitive and responsive practitioners are generally more credible, trusted, and effective. Alcohol Use/Abuse Among Latinos takes into account several different aspects that will help you develop these traits and provide successful services for Latinos dealing with alcohol or other drug problems. You’ll gain valuable insight into: the five elements that are vital to a successful ATOD (Alcohol, tobacco and Other Drug) service--multiculturism, resilience/strengths, competence, community capacity development, and community participation--plus a detailed explanation of why they are needed step-by-step instructions for using three methods, supervision, inservice training, and consultation, as means of providing ongoing learning of cross-cultural competencies to practitioners why key factors such as economic background, gender, and sexual orientation need to be taken into consideration for ATOD services to be effective demographic patterns and case studies of Latino users and abusers of alcohol and other drugs that illustrate the growing number of Latinos in need of ATOD services why the practitioner needs to be aware of how family importance, values attached to cooperation versus competition, sociability, respect, and action-oriented problem-solving play a role in effective services for Latinos the need for practitioners to understand how ethnic identity, biculturality, Spanish language fluency, gender-specific role expectations, skin color, and overall sense of self can affect the success of services for Latino teenagers how excessive marketing of alcohol to Latino communities, lack of representation, and a lack of community involvement are key barriers to successful ATOD services for Latinos Alcohol Use/Abuse Among Latinos also discusses Latino mens’and womens’individual needs concerning substance abuse. One of the topics addressed, the loss of self-esteem, has been found to be a contributing factor to alcohol use and abuse for Latinas. It offers ways you can promote self-esteem in your Latina clients by focusing on their cultural heritage and pride. In addition, this text takes a unique look Latina lesbians and how training through educational and agency internship programs can promote awareness to your clients’ special needs concerning substance abuse. Alcohol Use/Abuse Among Latinos will help you provide all of your Latino clients with efficient and culture-friendly services for resisting or overcoming the abuse of alcohol, tobacco, or other drugs.
Download or read book Essentials of Health Care Marketing Fourth Edition written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Download or read book Understanding Latino Families written by Ruth E. Zambrana and published by SAGE Publications. This book was released on 1995-06-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an integrated, culturally sensitive focus, Understanding Latino Families presents a dynamic new approach to the study of Latino families. This new approach centers on the strengths of Latino/Hispanic groups, the structural processes that impede their progress, and the cultural and familial processes that enhance their intergenerational adaptation and resiliency. A leading group of scholars clearly presents social and demographic profiles of Latino groups in the United States, empirical and conceptual reviews of Latino family approaches, and practice and policy implications from studies of Latino social programs. Included for discussion are such salient topics as the economic well-being of Latino families, prospects for Latino children and adolescents, the adjustment of Central American refugee families, and Latino child and family health concerns. Researchers, scholars, and students in the fields of ethnic studies, family studies, sociology, social work, and psychology will find Understanding Latino Families an invaluable resource. "Understanding Latino Families is a timely edition of the Understanding Families series distributed by Sage Publications. In a political climate of economic discord and social change, this book highlights the ways many Latino families struggle to succeed in the face of factors related to immigration, labor for transformations, cultural incongruence with dominant society, cross-force transformations, cultural incongruence with the dominant society, cross-generational acculturation patterns, and racism. . . . Adding veracity to the social policy debate, Understanding Latino Families presents social and demographic profiles of Latino groups in the United States, empirical and conceptual reviews of Latino family approaches, and practice and policy implications from studies of Latino social problems." --Cultural Diversity and Mental Health "Understanding Latino Families presents an excellent new approach to the study of Latino family structures: one which considers ethnic group strengths, family actions, and the processes that enhance resiliency. This makes for quite a scholarly, probing study." --The Midwest Book Review "College-level students of social service will appreciate having a new approach that considers the collective group strengths of Hispanics and the processes that enhance their adaptation process. Scholars present reviews of Latino family groups in this country and discuss their social and economic patters." --The Bookwatch "For researchers and students in the fields of ethnic studies, family studies, sociology, and social work, this book offers a culturally sensitive approach to the study of Latino families. Featured are social and demographic profiles of Latino groups, empirical reviews of Latino families, approaches, and practice and policy implications from studies of Latino social programs. Other topics include the prospects for Latino children and adolescents, child and family health concerns, and the adjustment of Central American refugee families." --Journal of Social Work Education "Understanding Latino Families is an important contribution and a badly needed addition to the field of family studies. This book provides a wealth of information about the contemporary status of Latino families. It will immediately become a basic source for introducing readers to this topic and will inform both specialists and students of various levels of sophistication. This book is especially strong in giving the reader an appreciation for the great diversity that exists in the racial and ethnic composition that characterizes the membership of Latino families. Of the existing work on this topic, this edited book is the best collection . . . in the social sciences. I am convinced that academics and professionals in the fields of child development, sociology, and social work can benefit greatly by reading this book. This collection will also be a valuable tool for graduate students in all these fields. Selected chapters that are less theoretically based might also be beneficial for undergraduates who are taking university courses on ethnic diversity." --Gary W. Peterson, Arizona State University, Tempe
Download or read book Social Justice and the Urban Obesity Crisis written by Melvin Delgado and published by Columbia University Press. This book was released on 2013-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of economic, cultural, and contextual factors are driving urban America's obesity crisis, which can create chronic health conditions for those least able to manage them. Considering urban obesity through a social justice lens, this book is the first to help social workers and others develop targeted interventions for effective outcomes. The text dissects the problem of urban obesity in populations of color from individual, family, group, community, and policy perspectives. Beginning with a historical survey of urban obesity in communities of color, anti-obesity policies and programs, and the role of social work in addressing this threat, the volume follows with an analysis of the social, ecological, environmental, and spatial aggravators of urban obesity, such as the food industry's advertising strategies, which promote unhealthy choices; the failure of local markets to provide good food options; the lack of safe exercise spaces; and the paucity of heath education. Melvin Delgado reviews recent national obesity statistics; explores the connection between food stamps and obesity; and reveals the financial and social consequences of the epidemic for society as a whole. He concludes with recommendations for effective health promotion programs, such as youth-focused interventions, community gardens, and community-based food initiatives, and a unique consideration of urban obesity in relation to acts of genocide and national defense.
