Download or read book Marketing Channel Management written by Kenneth G. Hardy and published by Glenview, Ill. : Scott, Foresman. This book was released on 1988 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Summer Trade written by Alan MacEachern and published by McGill-Queen's Press - MQUP. This book was released on 2022-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has been a central part of Prince Edward Island’s identity for more than a century. What began as a seasonal sideline in the nineteenth century evolved into an economic powerhouse that now attracts over 1.5 million visitors each year, employs one in ten Islanders, and is the province’s second leading industry. Spanning from the Victorian era to the COVID-19 pandemic, The Summer Trade presents the first comprehensive history of tourism in any Canadian province. Over time the Island has marketed a remarkably durable set of tourism tropes – seaside refuge from urban industrial angst, return to innocence, literary shrine to L.M. Montgomery, cradle of Confederation, garden of the Gulf. As private enterprise and the state sought to manage the industry, the Island’s own identity became caught up in the wish fulfillment of its summer visitors. The result has been a complicated, sometimes conflicted relationship between Islanders and tourism, between a warm welcome to visitors and resistance to the industry’s adverse effects on local culture. Lavishly illustrated with postcards, tourist guides, and memorabilia, The Summer Trade also presents a history of Prince Edward Island in cameo that tracks cultural, economic, political, and environmental developments and tensions. Across the strait, the Island beckons.
Download or read book MARKETING DEVELOPMENT PROGRAM SCHEME FOR PRINCE EDWARD ISLAND written by James L.Ltd Mccarthy and published by . This book was released on 1967 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Choice written by Randolph J. Trappey and published by Springer. This book was released on 2004-11-23 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
Download or read book Directory of Statistics in Canada written by and published by . This book was released on 1992 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Few Acres of Snow written by Paul Simpson-Housley and published by Dundurn. This book was released on 1992-09 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: These 22 essays explore how poets, artists, and writers have addressed the physical essence of Canada.
Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2016-07-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Marketing written by Eric N. Berkowitz and published by McGraw-Hill Ryerson. This book was released on 1998 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Archipelago Tourism Revisited written by Godfrey Baldacchino and published by Taylor & Francis. This book was released on 2024-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and innovative book explores the dynamics of inter-island/island-island tourism – also known as archipelago tourism – on the cusp of the post-pandemic epoch. Embellished with illustrative maps and diagrams, the volume examines what novel approaches have been developed, if at all, so as not to repeat past mistakes, and nurture a more sustainable, 'island tourism' business model. It looks at how the political-economic relationship between main and outer islands changed during the pandemic and, if so, whether this shift has had a bearing on current tourism policy. The book also explores how these and other changes are reflected in how: islands are branded; island destinations are marketed; and island transport logistics play out. An array of archipelagos of varying sizes and locations is explored, assuring a global perspective. The book furthers our understanding of core-periphery dynamics in archipelago tourism. The volume will be of interest to students, researchers, policy makers and academics in the fields of tourism policy and planning, sustainability, island studies and development studies.
Download or read book Marketing Research Report written by and published by . This book was released on 1958 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Public and Private Infrastructure Delivery written by John B. Miller and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to anyone involved in the planning, design, construction, operation, or finance of infrastructure assets, this innovative work puts project delivery, finance, and operation together in a practical new formulation of how public and private owners can better manage their entire collection of infrastructure facilities.
Download or read book Overseas Business Reports written by and published by . This book was released on 1962 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The High North written by Andrew D. Hathaway and published by UBC Press. This book was released on 2022-05-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The High North is a groundbreaking collection of essays that shakes up widely accepted narratives about marijuana legalization in Canada. Featuring contributions from cannabis scholars and “practitioners,” activists and advocates, these pieces examine public policy on cannabis, assess consumer perceptions, and revisit the history of the legalization movement. From the first appearance of cannabis in Canada and the advent of current-day dispensaries, to the mental health implications of legal weed and the plight of workers in the cannabis economy, The High North offers a comprehensive critique of the many aspects of legalization.
Download or read book Geography Of Islands written by Stephen A. Royle and published by Routledge. This book was released on 2002-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Islands have always fascinated people. They often seem remote and mysterious, set between the continents on which most people live. Indeed, many people choose islands for their perfect holiday idyll. In practice, however, the everyday social and economic reality is often very different. A Geography of Islands firstly examines the differing ways islands are formed. Despite the uniqueness of such islands in terms of shape, size, flora and fauna, and also their economic and developmental profiles, they all share certain characteristics and constraints imposed by their insularity. These present islands everywhere with a range of common problems. A Geography of Islands considers how their small scale, isolation, peripherality and often a lack of resources, has affected islands, in the present day and their past. It considers and discusses population issues, communications and services, island politics and new ways of making a living, especially tourism, found within contemporary island geography. A Geography of Islands gives a comprehensive survey of ‘islandness’ and its defining features. Stephen A. Royle has visited and studied 320 islands in 50 countries in all the world’s oceans. It is full of up-to-date global case studies, from Okinawa to Inishbofin, and Hawaii to Crete. In the final chapter, all the themes are brought together in a case study of the Atlantic island of St Helena. It is well illustrated with the author’s own photographs and maps. This book will appeal to those studying islands as well as those with an interest in the topic, particularly those engaged in dealing with small island economies.
Download or read book Film induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
