Download or read book Marketing Calculator written by Guy R. Powell and published by John Wiley & Sons. This book was released on 2012-08-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Download or read book Rule 1 written by Phil Town and published by Random House. This book was released on 2010-03-11 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who's going to provide for your future? There's a crisis looming in pensions. Investing in property is time-consuming and risky. Savings accounts yield very little return. If you're not careful, you could be looking at a very uncomfortable retirement. But surely the alternative - investing in the stock market - is risky, complicated and best left to the professionals? Phil Town doesn't think so. He made a fortune, and in Rule #1 he'll show you how he did it. Rule #1: - Sets out the five key numbers that really count when you're buying stocks and shares - Explains how to use new Internet tools to simplify research - Shows how to exploit the advantages of being an individual investor - Demonstrates how to pay fifty pence for every pound's worth of business This simple and straightforward method will guide you to 15% or better annual returns - in only 15 minutes a week. It's money in the bank!
Download or read book The Life You Can Save written by Peter Singer and published by Random House Trade Paperbacks. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that for the first time in history we're in a position to end extreme poverty throughout the world, both because of our unprecedented wealth and advances in technology, therefore we can no longer consider ourselves good people unless we give more to the poor. Reprint.
Download or read book Certain Portable Calculators 337 TA 198 written by and published by DIANE Publishing. This book was released on with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing ROI written by James Lenskold and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Download or read book How to Finance Energy Management Projects written by Eric A. Woodroof and published by CRC Press. This book was released on 2021-01-15 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landscape for implementing energy efficient projects is rapidly changing and the need for energy project financing has never been greater. This book provides the key success factors for structuring a finance energy project and getting it approved by top management. Part I covers the need for financing as well as the basic concepts. Part II covers some practical applications of financing such as performance contracts, power purchase agreements and other items like PACE financing. Part III contains articles that have helped many engineers get more projects implemented as they include information that can be used to present projects and get them approved.
Download or read book Library of Congress Subject Headings F O written by Library of Congress. Subject Cataloging Division and published by . This book was released on 1989 with total page 1534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1991 with total page 1700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Programmable Calculators written by Charles J. Sippl and published by Matrix Publishers, Incorporated. This book was released on 1978 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Data Mining with Microsoft SQL Server 2008 written by Jamie MacLennan and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eine praxisorientierte Einführung in das Data Mining Toolset des SQL Server 2008 und die neuen Data Mining Add-Ins für Office 2007. Enthält detaillierte Erläuterungen und Beispiele zu allen neuen Data Mining Features des SQL Server 2008. Gibt präzise Anleitungen zum Arbeiten mit den wichtigsten Data Mining-Algorithmen, (Naive Bayes-, Decision Trees-, Time Series-, Sequence Clustering-, Association- und Neural Network-Algorithmus), zum Data Mining in OLAP Datenbanken und mit SQL Server Integration Services 2008. Die begleitende Website enthält den kompletten Quellcode zu den Beispielen aus dem Buch.
Download or read book Library of Congress Subject Headings written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1992 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2002 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1982 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Federal Information Sources and Systems written by and published by . This book was released on 1980 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes subject, agency, and budget indexes.
Download or read book Can Marketing Save the Planet written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2024-01-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1974 with total page 1786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
