Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-11-02 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
Download or read book Collaboration and Integration in Construction Engineering Management and Technology written by Syed M. Ahmed and published by Springer Nature. This book was released on 2020-12-21 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers papers presented at the 11th International Conference on Construction in the 21st Century, held in London in 2019. Bringing together a diverse group of government agencies, academics, professionals, and students, the book addresses issues related to construction safety, innovative technologies, lean and sustainable construction, international construction, improving quality and productivity, and innovative materials in the construction industry. In addition, it highlights international collaborations between various disciplines in the areas of construction, engineering, management, and technology. The book demonstrates that, as the industry moves forward in an ever-complex global economy, multi-national collaboration is crucial, and its future growth will undoubtedly depend on international teamwork and alliances.
Download or read book Cultural Heritage Marketing written by Izabella Parowicz and published by Springer. This book was released on 2018-10-25 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Download or read book How to Market Professional Design Services written by Gerre L. Jones and published by McGraw-Hill Companies. This book was released on 1983 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Green Buildings written by Jerry Yudelson and published by CRC Press. This book was released on 2020-12-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Download or read book Promotion Strategies for Design and Construction Firms written by Vilma Barr and published by John Wiley & Sons. This book was released on 1995-07-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.
Download or read book Marketing and Selling Construction Services written by Hedley Smyth and published by Wiley-Blackwell. This book was released on 2000-02-10 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the global and local level contractors and consultants have had to take a more professional approach to marketing and sales. Some construction firms are being restructured into client-oriented organizations. However, in all organizations there is considerable room to develop marketing and sales to enhance opportunities to grow and to protect markets during times of recession. This book demonstrates how marketing and sales can be developed. Specifically it: introduces selling techniques tailored to the needs of construction evaluates competing approaches to marketing and related sales theory demonstrates the effect of these on organizational structures and processes, and examines how the top down and bottom up management approaches can be integrated through sales practice. The book aims to achieve a balance between a strategic overview and the practicalities of sales and marketing. It does not offer a single blueprint, but rather a range of distinctive options from which the reader can make informed choices.
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Download or read book Marketing Architectural and Engineering Services written by Weld Coxe and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Construction Services written by Paul Pryor and published by Industrial Press Inc.. This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "must read" for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.
Download or read book Guide to Construction Marketing Research written by Producers' Council, Inc. Marketing Research Committee and published by . This book was released on 1975 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-11-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms dont view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firms marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members.- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Download or read book The Architect s Handbook of Professional Practice written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 1483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architects must be proficient in a variety of business practices to contribute to, manage, or launch a successful firm. They are responsible for the same kind of legal, financial, marketing, management, and administrative activities as any other professional. Within these broad categories, however, there are many details, including professional standards and documents, that are unique to the profession of architecture.
Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
