Download or read book Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-04-16 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Download or read book Marketing Your Event Planning Business written by Judy Allen and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Download or read book Event Planning written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2015-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become an event planning pro & create a successful event series
Download or read book Creating Special Events written by Lee J. DeLisle and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help prepare students to plan, organise, and direct special events and festivals. This book includes a look at the evolution and history of special events and explains the skills and processes needed to implement them. This nuts-and-bolts approach details the methods to achieve specific goals and objectives in event planning from concept to completion. The second edition includes updates on technology and new case studies, addresses major issues such as terrorism, and provides a new chapter on professional opportunities in event management.
Download or read book The Complete Guide to Special Event Management written by Ernst & Young LLP and published by John Wiley & Sons. This book was released on 1992-08-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Download or read book Event Marketing And Management written by Sanjaya S Gaur and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Download or read book Events Marketing Management written by Ivna Reic and published by Routledge. This book was released on 2016-09-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Download or read book Special Event Production The Process written by Doug Matthews and published by Routledge. This book was released on 2007-11-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal. Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. This text is Part one of a two book set - also available is Special Events Production: the resources (isbn 987 07506 85238).'
Download or read book Event Management Simplified written by Judy L. Anderson and published by . This book was released on 2010 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne Felt's message is simple: emotionally intelligent adults produce children who are balanced, motivated, loving and responsible. "It is vitally important to become conscious of the messages children receive through adult role-modeling, including attitudes, tone, social interactions, emotional responses, values and body language. All of these factors shape the child's response to the world he inhabits." Anne challenges all adults (parents, neighbors, grandparents, teachers and daycare workers) to realize that actions speak louder than words, and that words are indeed powerful. "Let's stop blaming the children and become accountable for our results." Ms. Felt presents practical wisdom that applies to every family in its own unique way. She teaches the reader the principles of raising emotionally healthy and empowered children. "By addressing the child's basic needs for respect, unconditional love, self-worth, exploration and contribution, we can create future generations of productive, positive and emotionally healthy adults. Eventually this will lead to world peace, and in the meantime we will have peace in our homes."
Download or read book Events Feasibility and Development written by William O'Toole and published by Routledge. This book was released on 2010-12-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?. With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as: the process of creating a feasibility study events forecasting models and cost/benefit analysis types of events (exhibitions, sports, festivals) and their benefits and returns project management tools for measuring return on investment. Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
Download or read book Special Events written by Joe Jeff Goldblatt and published by . This book was released on 1997 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Festival and Special Event Management Essentials Edition written by Johnny Allen and published by John Wiley & Sons. This book was released on 2022-05-23 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
Download or read book The Business of Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
Download or read book The Ultimate Guide to Sport Event Management and Marketing written by Stedman Graham and published by Irwin Professional Publishing. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Download or read book Events Management written by Nicole Ferdinand and published by SAGE Publications Limited. This book was released on 2017-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.
Download or read book Event Management written by Lynn Van der Wagen and published by Pearson Higher Education AU. This book was released on 2010-11-11 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.
