Download or read book Transport Development Challenges in the 21st Century written by Michal Suchanek and published by Springer Nature. This book was released on 2021-04-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings present current trends in the transport growth. It presents transport solutions both at a micro-level, such as that of a single city or a single company, as well as at a macro-level of a whole transportation system. The transport decisions made by an individual in regards to the transport mode and route, add up to the structure and efficiency of the whole system. Transport systems cannot grow extensively anymore, due to lack of space or the amount of additional costs, so the authors presents new solutions, ones which are innovative and sustainable, while also increasing the efficiency of transport operations. These solutions are analyzed for performance at a scale of individual cities or companies, as well as whole transport systems. The researchers, who are often also practitioners in the field of transport, provide not only the theoretical background for the transport analysis but also empirical data and practical experience.

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Download or read book Marketing in the 21st Century Concepts Challenges and Imperatives written by Henry Kyambalesa and published by Routledge. This book was released on 2017-11-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Download or read book The Challenge of the 21st Century written by Harold A. Linstone and published by SUNY Press. This book was released on 1994-01-01 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The population and technology explosions are shrinking the world to a system in which everything is interactive, forcing us to transcend traditional modes of thinking. In this book, the authors set forth the concept of multiple perspectives: technical, organizational, and personal. They begin the book with a multiple-perspective examination of the Exxon Valdez oil spill in Alaska, a case that foreshadows the intensifying problem of managing hazardous technology in the coming decades. They then apply this approach, on a much larger scale, to the United States in the evolving global setting. Included in the discussion are issues such as the balance between short-term and long-term concerns and between individual and societal responsibilities. The interdependence and inseparability of the three perspectives is reflected in the focus on technological superiority, organizational rethinking, and imaginative personal leadership. This book will help managers and students in business, engineering, science, and policymaking break away from exclusive concern with the technical perspective and thus help prepare them for the challenges of a new era.

Download or read book E Business Issues and Challenges of 21st Century written by Prof. (Dr) B.B. Tiwari and published by Allied Publishers. This book was released on 2020-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the way that E-Commerce helps in encouraging a positive business and regulatory condition, the book investigates the mechanics and usual ways of doing things of E-Commerce. Additionally, it demonstrates how different components identified with E-Commerce add to the development of a lively and dynamic electronic network, bringing about financial and economic growth. It covers a wide range of issues under the umbrella of E-Commerce and the information based economy. In doing as such, it dives deep into the applicable issues and incorporates all advances associated with it.

Download or read book Management Challenges in the 21st Century written by J. Y. Maiyaki and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing for the Future written by Peter Drucker and published by Routledge. This book was released on 2013-05-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade. Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and the governance of organizations.

Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Download or read book Contemporary Issues in Management written by Lindsay Hamilton and published by Edward Elgar Publishing. This book was released on 2014-06-27 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for upper-level students, managers and academics who are interested in exploring the Šmessy reality� of the contemporary workplace and in considering how things might be done differently. In particular, it offers a critical perspective on

Download or read book Agri Innovations and Development Challenges written by Vanessa Casadella and published by John Wiley & Sons. This book was released on 2023-08-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a major challenge for economic development and social progress. Faced with the ecological and food problems that the world is currently experiencing, the legitimacy of innovation takes on its full meaning, particularly in developing countries. As emphasized by international organizations (UN, FAO), building skills and abilities in the agricultural and food sectors are necessary when launching innovation processes for the benefit of suffering populations. This book deals with different experiences launched in many developing countries in these sectors and shows how local initiatives can provide answers to the pessimism of experts and the media. Multidisciplinary analysis and practices explain how collective work creates value chains that can foster local and national economic development. The authors revisit the innovation agri-food models that contribute to economic development. Agri-Innovations and Development Challenges is composed of general presentations of innovations applied in developing countries, as well as specific studies on the joint valorization of knowledge and experience in agri-food engineering

Download or read book Linking Research and Marketing Opportunities for Pulses in the 21st Century written by R. Knight and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Third International Food Legumes Research Conference

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Download or read book Handbook of Research on Current Advances and Challenges of Borderlands Migration and Geopolitics written by Castanho, Rui Alexandre and published by IGI Global. This book was released on 2023-04-04 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing rapidly in several critical areas that could reshape our lifestyles, development, the environment, democracy, and geopolitics. Among the numerous obstacles, barriers, and opportunities, some significant challenges should be considered for the future planning of our territories and regions all over the globe. The Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics collects a robust set of contributions concerning border territories dynamics and geopolitics in the current and future context. Covering key topics such as green economy, biodiversity, territorial management, and spatial planning, this major reference work is ideal for government officials, industry professionals, environmentalists, technicians, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Download or read book Impact of Mobile Services on Business Development and E Commerce written by Liébana, Francisco and published by IGI Global. This book was released on 2019-09-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Download or read book From Marketing Mix to Relationship Marketing written by Christian Grönroos and published by . This book was released on 1993 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this paper believes that a paradigm shift is under way in marketing theory. For the past 40 years, marketing thought, research and practice has been dominated by the marketing mix paradigm, based on the four Ps of product, price, place and promotion. Now, however, it is challenged by relationship marketing, defined as a process of establishing, maintaining and enhancing relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met through a mutual exchange and fulfilment of promises, and of trust between seller and customer. The author examines the characteristics of such relationships and discusses how relationship marketing has evolved from other contemporary marketing theories.

Download or read book Addressing the Challenges Facing Agricultural Mechanization Input Supply and Farm Product Processing written by B. G. Sims and published by Food & Agriculture Org.. This book was released on 2007 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: FAO is a global knowledge broker for the agri-food industry, including technologies for production and processing. In particular, the Agro-Industries Programme of FAO is increasingly tending to focus on appropriate input supply, innovation and value chain development. Improvements in these areas have the potential to sustain and improve livelihoods and well-being at whatever scale and in whatever region of the world. Within the World Congress on "Agricultural Engineering for a Better World," as a preparation for the challenges of the twenty-first century, FAO conducted two workshops. The first targeted the subject of "challenges for agricultural mechanization in sub-Saharan Africa," and the second focused on "using technology to add value and increase quality." This report contains the results of the Congress, and encourages both readers and decision-makers to consider the important role of engineering technologies for development and, indeed, for a better world. (Also available in French and Spanish)