Download or read book Marketing and Communication for Architects written by Edgar Haupt and published by Birkhauser. This book was released on 2002 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
Download or read book Marketing and Communication Techniques for Architects written by Lynne Choona Ryness and published by . This book was released on 1990-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How To Win Work written by Jan Knikker and published by Routledge. This book was released on 2021-03-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Download or read book Marketing for Architects and Designers written by Harold Linton and published by W. W. Norton & Company. This book was released on 2005-04-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.
Download or read book Marketing Architectural and Engineering Services written by Weld Coxe and published by . This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Architecture As Brand Communication written by Gernot Brauer and published by Birkhauser. This book was released on 2002 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some years the architecture of buildings has been discovered as a potential form of brand communication. The automobile industry in particular has made use of such "communicative" architecture to give expression to brand image. This book investigates the underlying concepts and processes by examining the pavilions of two makes of car - BMW and the Mini - at the International Motor show in Frankfurt. Their pavilions, Dynaform + Cube were designed using High-End software to create free-form shapes. The realisation of these forms proved highly challenging, but just a few years ago such utopian designs would have been considered impossible to build. 25 authors have contributed generously illustrated reports; architects and engineers have shed light on the plans, structures, the construction, and also on the less tangible furnishings such as the films; marketing experts explain the significance of architecture in brand communication. With in excess of 250 color illustrations, this publication will be of interest to readers active in architecture, the construction industry and marketing.
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Download or read book Architecture on the web A critical approach to communication written by Paolo Schianchi and published by libreriauniversitaria.it Edizioni. This book was released on 2014 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Architectural branding understanding and measuring its relevance for brand communication written by Ursula Raffelt and published by . This book was released on 2012 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zaha Hadid, Norman Foster, Frank Gehry, Daniel Libeskind, Rem Kolhaas-their buildings are stunning, world famous, and direct our attention to a new trend in marketing: Architectural Branding. Companies continuously demonstrate worldwide with high investments in architecture that they believe in the power of building design. Even though, over time, function and meaning of such buildings may change, architectural branding is a promising way for companies to represent their brand, their values, and their identity in an authentic and sustainable form. Corporate buildings are omnipresent in our daily lives. We encounter these buildings by sight, in the media and at times by visiting them. They are the physical manifestation of an organization, often for decades, and one of their most valuable material assets. They shape and define our landscapes and the skylines of our cities-and, might increase a brand's value.
Download or read book The Software Architect Elevator written by Gregor Hohpe and published by "O'Reilly Media, Inc.". This book was released on 2020-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation
Download or read book How to Market Professional Design Services written by Gerre L. Jones and published by McGraw-Hill Companies. This book was released on 1983 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Architectural Marketing written by Leisl Jane Harris and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Architect s Handbook of Professional Practice written by American Institute of Architects and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 1483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architects must be proficient in a variety of business practices to contribute to, manage, or launch a successful firm. They are responsible for the same kind of legal, financial, marketing, management, and administrative activities as any other professional. Within these broad categories, however, there are many details, including professional standards and documents, that are unique to the profession of architecture.
Download or read book Visual Communication for Landscape Architecture written by Trudi Entwistle and published by Bloomsbury Publishing. This book was released on 2017-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.
Download or read book Multimedia Marketing for Design Firms written by Curtis B. Charles and published by . This book was released on 1996-08-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM includes: A presentation of sample analytical renderings and animation. -- Demo software (Action, Acrobat, After Effects (Mac), Archicad (Windows), Authorware, Dimensions (Mac), Director, Form-Z, Framemaker, FreeHand, Illustrator (Mac), PageMaker, PageMill (Mac), Persuasion, Photoshop, Premiere, Streamline, Studio Pro Blitz (PowerMac), TreePro (PowerMac).
Download or read book Marketing Communications for Solicitors written by Mark Oglesby and published by Routledge. This book was released on 2013-03-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Selling Architectural Ideas written by Tom Porter and published by Taylor & Francis. This book was released on 2003-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
