Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Download or read book Marketing Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society
Download or read book You Can Be a Stock Market Genius written by Joel Greenblatt and published by Simon and Schuster. This book was released on 2010-11-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful stock fund manager reveals the secrets behind a fifty percent return in this comprehensive, practical guide featuring all the tools you’ll need. Fund manager Joel Greenblatt has been beating the Dow (with returns of fifty percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: Spin-offs Restructurings Merger Securities Rights Offerings Recapitalizations Bankruptcies Risk Arbitrage This is a practical and easy-to-use investment reference, filled with case studies, important background information, and all the tools you’ll need. All it takes is a little extra time and effort—and you can be a stock market genius.
Download or read book Genius Marketing written by Stephen Eckert and published by Geniusmarketing.com. This book was released on 2018-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.
Download or read book Business Genius written by James Bannerman and published by Pearson UK. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can be a Business Genius. And the good news is that it isn't that hard. In fact, Business Genius! makes it fun. Inside this book are the secrets to more inner genius at work. They’ll help you spot opportunities, pole-vault problems, get creative and surprise others by turning the ordinary into the extraordinary and the impossible into possible. Through an array of highly original and powerful psychological techniques, you’ll soon start to improve: – Yourself: boost your focus, confidence, resilience and time-management skills – Your business: drive, grow and hone your competitive advantage, innovation and collaboration – Your impact: develop your influence, creativity, negotiation and leadership skills Blast through the blocks that hold you back and discover the clever, cunning tips and strategies that everyone from Disney to Danone and Ferrari to Faberge are using. Then turn theory into action, sharpen your skills and take your Business Genius thinking to an amazing new level. 'If you have an idea and want to make it happen, this is the book for you.' Ray Keene OBE, The Times 'This concentrated book of power inducts the ambitious entrepreneur into the secrets of how to do it yourself.' Tony Buzan, creator of Mind Maps 'Full of anecdotes, case studies and memorable quotes that makes it like no other self-help and business book.' Adrian Furnham, professor of psychology
Download or read book A Genie s Wisdom written by Jack Trout and published by John Wiley & Sons. This book was released on 2002-11-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Download or read book Amplify Your Marketing Career And Company written by Tommy Swanhaus and published by TMS Publishing. This book was released on 2020-04-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to become an entrepreneur and start your own business? Before you take on your new venture learn the harsh reality of what it takes to succeed. Or maybe you are a business owner that wants to amplify or grow your existing company, but do not have the money here are some ways to achieve that growth without using physical capital. Or maybe you are someone that wants to grow within your current company, “Amplify Your Marketing, Career, and Company” has the secrets or “know how” for you to achieve success. This book is a conversational style "How to Book" that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the reader a plan and strategy to grow their career and company. This is an action oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company. Tommy Swanhaus illustrates the power of marketing and how to effectively and effeciently use it today with social media, digital marketing, public relations, content creation, etc. This book is wonderful for the individual that is looking to start their own business, grow their career, or amplify their company's revenue and brand.
Download or read book Business Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.
Download or read book Package Your Genius written by Amanda Miller Littlejohn and published by Createspace Independent Publishing Platform. This book was released on 2018-08 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have life-changing gifts and talents for a reason, but not enough people know your name. It's time to make yourself and your work VISIBLE. Despite being incredibly hard workers who execute flawlessly on the job, many high achievers still struggle with self promotion. If you've been working hard for your employer, or delivering exceptional results for clients, you may think that your work should "speak for itself," and perhaps it should. But in the digital age, a great work product isn't enough anymore. In order to get the opportunities your skills have earned, you must do your part to share your story, your message and your skills with the world. You must build your most powerful personal brand. But how do you get going? In Package Your Genius, Littlejohn shares a powerful, proven framework for building a personal brand that continuously attracts business and career opportunities. You'll learn how to package your genius by discovering: what's keeping you from going after the recognition you crave how to achieve CLARITY on what you have to offer the world the five elements of personal brand positioning what you should share on social media to position yourself as an expert how to narrow down your brand and focus on your unique areas of opportunity the roles of social media, public speaking, content and media in personal branding how psychology plays a part in becoming more visible what to do when you feel your career, business or brand no longer brings you fulfillment and much more Passed over for promotions? Overlooked by potential clients? Not on the radar of those who matter? If you're tired of feeling INVISIBLE in your industry, herein lies the process to position yourself as the expert you are. It's time for you to package your genius so you can create the opportunity you deserve!
Download or read book P S You re a Genius written by Kelly Trach and published by BenBella Books. This book was released on 2021-11-30 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel like you’re doing it all and it’s still not enough? Discover your shortcut to success in P.S. You’re A Genius. After a lifetime of overachieving, aiming to be excellent at everything, and three failed tech startups in Silicon Valley, Kelly Trach was stirred by a simple question: What if I just did what I’m good at? Now a six-figure business coach, Kelly poses the same question to you: What if you just did what you’re good at? Despite conventional wisdom, the gifts and experience you need are already innate. Having that “it factor” or “special ingredient” isn’t as elusive as you may think. P.S. You’re a Genius takes you on a self-reflective journey to find your own gifts (especially when you don’t feel “gifted” at all), asking questions like: How are your idols a reflection of your own genius? What are you great at that nobody taught you how to do? How is your darkest shadow your greatest gift? What have you been unexpectedly criticized for? Through these questions and more, you’ll uncover the ways you naturally excel, relinquish the lie that you’re not “good enough,” and discover how to convincingly convey your value to anyone. In the process, you’ll unlock the gumption to go after what you really want and ditch the mindset blocks holding you back—because YOU have an inherent genius. You just have to find it.
Download or read book Practical Genius written by Gina Amaro Rudan and published by Simon and Schuster. This book was released on 2013-01-08 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Inc. Magazine business book bestseller: “Positive, insightful, and generous, this book will go a long way in helping you realize that genius is a choice” (Seth Godin). WHAT’S YOUR GENIUS? Forget what you think you know about genius. It’s not a magical, elusive gift — a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. Everyone’s got genius, but it’s up to you to find it, put it to work, and watch it change your life. This book will show you how to: IDENTIFY YOUR GENIUS Where do your passions and your talents meet? EXPRESS YOUR GENIUS What’s your story, and how do you share it with others? SURROUND YOUR SELF WITH GENIUS Who do you need in your tribe? SUSTAIN YOUR GENIUS How do you feed and care for your genius? MARKET YOUR GENIUS Why are your contradictions actually your largest competitive advantage? The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace.
Download or read book Awaken Your Genius written by Carolyn Elliott and published by North Atlantic Books. This book was released on 2013-09-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your inner genius and take your life by storm with this supportive guide to fearlessly cultivating your imagination and sustaining your creativity Do you have a nagging suspicion that you're not living up to your creative potential? Do you feel hindered by the deeply embedded programming of social conformity and core limiting beliefs? Most of all, are you ready to shed those shackles and unleash the raging genius deep inside? In Awaken Your Genius, author Carolyn Elliott helps you do just that with a seven-step course that shows you how to live at your fullest creative potential and make manifest your deepest desires and dreams. In Step 1, Hearing the Heart's Call, you'll learn how to determine your true passions and create a vision for yourself at your most fully realized best. Step 2, Accepting the Call, helps you turn that vision into a commitment. Step 3, Meeting the Guide, opens the door to dialoguing with your inner mentor—the subconscious part of yourself that knows what's missing and how to get it. Step 4, Crossing the Threshold, shows you how to let go of socially programed conformity and venture into your own personal imaginative dreamscape. Step 5, Enduring Trials, gives you tools and tips on navigating the inevitable obstacles that arise when doing this kind of transformational work. Step 6, Becoming Divine, shows you how to tune in to your most expansive, unconditionally loving self, which in turn gives you the power to manifest your dreams and inspire those around you. Step 7, Taming Your Genius, shows you how to negotiate with your newfound genius—a mighty power to be reckoned with—so that it gets sustenance without becoming disruptive. Each step comes with excellent explanations of the powers at work, as well as assignments (called "experiments") and check-ins to make sure you're keeping up with the previous steps.
Download or read book Sales Genius written by Graham Jones and published by Teach Yourself. This book was released on 2015-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself. In Sales, conventional wisdom often says one thing while research says another. Sales Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson. Quick to read and intensely practical, this book will bring a little sales genius into your day. 'Fascinating insights that explode some of the myths around sales, sales management and sales strategy' Phil Jesson, Academy for Chief Executives 'What a great read... An insightful look at the world of sales' Anthony Stears, The Telephone Assassin 'As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter' Andrew Docker, Andrew Docker Associates
Download or read book Discover Your Genius written by Michael J. Gelb and published by Harper Collins. This book was released on 2009-03-17 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your creative potential. Michael J. Gelb, bestselling author of How to Think Like Leonardo da Vinci, draws upon history's most revolutionary minds to help you unleash your own creativity. With fascinating biographies of all ten geniuses, personal self-assessments, and practical exercises, this book is the key to unlocking the genius inside you! Plato -- Deepening your love of wisdom Filippo Brunelleschi -- Expanding your perspective Christopher Columbus -- Strengthening your vision, optimism, and courage Nicolaus Copernicus -- Reorganizing your vision of the world Queen Elizabeth I -- Wielding your power with balance and effectiveness William Shakespeare -- Cultivating your emotional intelligence Thomas Jefferson -- Celebrating your freedom in the pursuit of happiness Charles Darwin -- Developing your powers of observation and cultivating an open mind Mahatma Gandhi -- Applying the principles of spiritual genius to harmonize spirit, mind, and body Albert Einstein -- Unleashing your imagination and "combinatory play"
Download or read book Customer Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-04 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
Download or read book One Thousand and One Ways to Market Your Books written by John Kremer and published by Open Horizons. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's most complete handbook on book marketing.
