Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter. This book was released on 2010-10-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produktlebenszyklusansatz von Vernon, Uppsala Modell und Porter’s Diamant Ansatz) wird den moderneren Netzwerkansätzen (z.B. Systemansatz, New Venture bzw. Born Global und Entrepreneurkonzepte) besonderer Stellenwert eingeräumt. Im zweiten Teil werden Alternativen des internationalen Markteintritts (z.B. Exporte, Franchising, Joint Ventures, Auftragsproduktion und Direktinvestitionen) mit Bezug auf elementare Entscheidungsdeterminanten aus Sicht der Unternehmensführung, wie hierarchische Kontrolle, Marktnähe, Investitionsrisiko und dem Faktor Zeit, erläutert. Im empirischen Teil des Buches werden im Resultat einer Langzeituntersuchung Fallstudien asiatischer Firmen der Konsumentenelektronikindustrie, wie beispielsweise Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics und TCL China, deren Organisationsstrukturen, Unternehmenskulturen, jeweilige Umsatz- und Gewinnentwicklung, sowie strategische Konzepte zur Marktdurchdringung in Europa erläutert. Ein Schwerpunkt bildet die Darstellung interner (z.B. diversifizierte Geschäftsfelder, vertikale Produktionstiefe) und externer Netzwerke (z.B. Joint Ventures, Zuliefer- und Abnehmercluster sowie Kapitalbeteiligungen) die aus Sicht des Autors wesentlich dazu beitragen, dass sich asiatische Unternehmen im Vergleich zu ihren europäischen Wettbewerbern der Fernsehgeräteindustrie (z.B. Grundig, Thomson oder Philips) in den letzten beiden Jahrzehnten wesentlich erfolgreicher am Markt positioniert haben. In diesem Zusammenhang werden Ziele, Erfolgsfaktoren sowie der strategische Einfluss der involvierten Partnerfirmen, einerseits in bilateralen japanischen Joint Ventures und andererseits, in europäisch - asiatischen Joint Ventures, über einen Zeitverlauf von mehreren Jahren untersucht. Das Buch liefert komplexe Hintergrundinformationen zur Entwicklung des europäischen Fernsehgerätemarktes. Im Ergebnis wird unter anderem nachgewiesen, dass Unternehmen mit den intensivsten Netzwerkaktivitäten auch gleichzeitig technologische Marktführer in ihrem Segment sind. Die Weiterentwicklung der Netzwerktheorie und die ausführlichen Fallstudien mit hohem Aktualitätsanspruch, der wichtigsten asiatischen Unternehmen der Konsumentenelektronikindustrie, prägen den besonderen Wert dieser Publikation. Auf der Basis der gewonnenen Erkenntnisse können darüber hinaus Chancen- und Risikopotentiale für andere europäische Branchen (z.B. Automobilbau) abgeleitet werden. Das in Englisch geschriebene Buch eignet sich hervorragend für Studierende international ausgerichteter Bachelor-, Master- und MBA Studiengänge und bietet vor dem Hintergrund eines globalisierten Wettbewerbs darüber hinaus relevante Industrieeinblicke für interessierte Entscheidungsträger aus Politik und Wirtschaft. The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry modes are categorized according to decision determinants, such as hierarchical control, proximity to the market, risk of investment, and the factor of time, which are important from the point of view of the corporate management involved in international business. The empirical part of this publication, which is the result of a longitudional study, consists of case studies of Asian firms doing business in the consumer electronics industry. The cases of Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics, and TCL China provide fundamental insights into the firms’ organizational structures, corporate cultures, respective sales volume, and earnings performance as well as strategic concepts for their market penetration in Europe. A main emphasis is placed on an understanding of internal firm networks (e.g., diversified business fields and vertical production depth) and external firm networks (e.g., joint ventures, supplier and buyer clusters as well as mutual capital interests). From the author’s view, these network grids fundamentally contribute to the fact that Asian firms have more successfully positioned themselves in the market within the last two decades compared to their European competitors in the television set industry (e.g. Grundig, Thomson, or Philips). The networking aims and success factors as well as the changing strategic influence over the years of the partner firms both in bilateral Japanese joint ventures and in European-Asian joint ventures are examined. The book provides complex background information about the development of the European television set market. The analysis demonstrates that firms holding the position of technological market leaders in their segment simultaneously indicate the most intensive network activities. The further development of the network theory and the detailed and up-to-date case studies of the most important Asian enterprises in the consumer electronics industry contribute to the value of this publication. Furthermore, on the basis of the knowledge gained from this study, chances and risk potentials can be derived for other European industries (e.g., automotive). The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.

Download or read book International Market Entry Strategies of Multinational Enterprises MNEs in Emerging Markets written by Nikolina Saric and published by GRIN Verlag. This book was released on 2014-10-10 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Vienna, language: English, abstract: Multinational enterprises (MNEs) are becoming increasingly present on the global market. Since their products and services are offered globally, their multinational strategies must be adapted to different cultures, environments of target countries and their internal strengths. Since the market in the 21st century is oversaturated, it is no wonder that more and more MNEs are targeting emerging markets for multiple business opportunities. Since markets are very dynamic, entry strategies chosen by MNEs must be up to date with market changes. Although MNEs are present in the global market and well acquainted with its dynamics, entry into certain countries is not always an easy task. The main concern of this thesis is to evaluate international entry strategies of companies operating in fast moving consumer goods (FMCG) industries in China and India. Additionally, the thesis aims in exploring and evaluating the consistency of the market entry strategies performed by one specific company (P&G) and two different theoretical frameworks, namely: - Resource-Based Theory by Grant (1991) and - Eclectic paradigm (OLI) by Dunning (2000). For the purposes of this thesis I concentrate on one of the largest and best-known MNEs delivering widely known consumer goods, namely, Procter and Gamble (P&G). My interest lies in exploring whether P&G ́s market entries in two target markets can be compared to above mentioned theories. If not, the goal is to understand inconsistencies and factors which influence them. Emerging markets have a very unique nature which could be a challenge even for the most successful MNEs like P&G. Therefore, understanding these could be a very complex but unavoidable process in order to achieve long term winning strategy.

Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.

Download or read book Multinational Firms in China written by Sea-Jin Chang and published by Oxford University Press, USA. This book was released on 2015-03-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a consequence of aggressive competition, Chinese industries have become increasingly consolidated. While the extent to which emerging local firms can challenge well-established multinational firms varies by industry, there are common characteristics of 'winners' within each firm type. A handful of multinational and local firms emerged victorious by acquiring small, weak, and regional players to become truly national players. During this process, weaker multinational firms were crowded out of the market by stronger multinationals as well as by emerging local powerhouses. The successful local firms that survive competition in China have global ambitions and venture into international markets, challenging foreign multinational firms in the global marketplace. This book examines how multinational firms grew their operations in China and how successful local firms emerged from the restructuring process, as well the competition between them, in the fierce marketplace of China's economic reform. While anecdotal evidence on this topic is widespread, there exists no comprehensive research. This book seeks to address this gap by rooting its discussion in the author's extensive and rigorous statistical analyses and detailed case studies across five industries: consumer products, beer, telecom, automobile, and steel.

Download or read book Market entry strategy for the Chinese market on the example of Volkswagen written by Laura Parlabene and published by GRIN Verlag. This book was released on 2012-11-14 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

Download or read book Optimization of market entry strategies focused on market entry barriers in China written by Elisabeth Bilewicz and published by GRIN Verlag. This book was released on 2013-08-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Which possibilities does a company have to go abroad? What kinds of barriers have to be taken into consideration when entering foreign markets? These are major questions that affect enterprises when they plan the expansion of their business into a foreign environment. This present bachelor thesis is concerned with market entry barriers that have an impact on the chosen market entry strategy of a company. It wants to help sensitizing for potential problems that can occur when entering a foreign market and show which barriers have to be heeded even if the chosen market offers respectable growth as the chosen Chinese economy does. From this examination of potential market barriers it is the objective of this thesis to help identify improvements for market entry strategies and thereby increase the likelihood of a successful venture.

Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Download or read book Getting China and India Right written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Download or read book Entry strategies in the Chinese market written by Christian Herbst and published by GRIN Verlag. This book was released on 2005-06-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.

Download or read book Chinese Multinationals written by Jean-Paul Larcon and published by World Scientific. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Download or read book Doing Business with China written by Jonathan Reuvid and published by GMB Publishing Ltd. This book was released on 2006-07 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised fifth edition of Doing Business with China has been updated to take into account key changes in the legal and fiscal environment. It remains the most comprehensive guide available to all aspects of commercial engagement in China. It focuses on developments in China as business and regulatory environment over the past four years since WTO entry and on the key industry sectors where China is already a global player or which offer good opportunities for foreign investment and trade. In addition, the guide provides authoritative insight into accounting, auditing and taxation practices; banking, foreign exchange and corporate finance; and marketing issues which are unique to the Chinese markets. Revisions include updates to chapter's on economic performance and outlook, China's Securities Market and sector reports on China's automotive indutry, banking, oil and gas and steel production and core minerals."

Download or read book The Long Game written by Rush Doshi and published by Oxford University Press. This book was released on 2021-06-11 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, no US adversary or coalition of adversaries - not Nazi Germany, Imperial Japan, or the Soviet Union - has ever reached sixty percent of US GDP. China is the sole exception, and it is fast emerging into a global superpower that could rival, if not eclipse, the United States. What does China want, does it have a grand strategy to achieve it, and what should the United States do about it? In The Long Game, Rush Doshi draws from a rich base of Chinese primary sources, including decades worth of party documents, leaked materials, memoirs by party leaders, and a careful analysis of China's conduct to provide a history of China's grand strategy since the end of the Cold War. Taking readers behind the Party's closed doors, he uncovers Beijing's long, methodical game to displace America from its hegemonic position in both the East Asia regional and global orders through three sequential "strategies of displacement." Beginning in the 1980s, China focused for two decades on "hiding capabilities and biding time." After the 2008 Global Financial Crisis, it became more assertive regionally, following a policy of "actively accomplishing something." Finally, in the aftermath populist elections of 2016, China shifted to an even more aggressive strategy for undermining US hegemony, adopting the phrase "great changes unseen in century." After charting how China's long game has evolved, Doshi offers a comprehensive yet asymmetric plan for an effective US response. Ironically, his proposed approach takes a page from Beijing's own strategic playbook to undermine China's ambitions and strengthen American order without competing dollar-for-dollar, ship-for-ship, or loan-for-loan.

Download or read book Disaggregating China Inc written by Yeling Tan and published by Cornell University Press. This book was released on 2021-10-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in the aftermath of China's entry into the World Trade Organization, Disaggregating China, Inc. questions the extent to which the liberal internationalist promise of membership has been fulfilled in China. Yeling Tan unpacks the policies that various Chinese government actors adopted in response to WTO rules and shows that rather than disciplining the state, WTO entry provoked a divergence of policy responses across different parts of the complex party-state. Tan argues that these responses draw from three competing strategies of economic governance: market-substituting (directive), market-shaping (developmental), and market-enhancing (regulatory). She uses innovative web-scraping techniques to assemble an original dataset of over 43,000 Chinese industry regulations, identifying policies associated with each strategy. Combining textual analysis with industry data, in-depth case studies, and field interviews with industry representatives and government officials, Tan demonstrates that different Chinese state actors adopted different logics of adjustment to respond to the common shock of WTO accession. This policy divergence originated from a combination of international and domestic forces. Disaggregating China, Inc. breaks open the black box of the Chinese state, explaining why WTO rules, usually thought to commit states to international norms, instead provoked responses that the architects of those rules neither expected nor wanted.

Download or read book China s Grand Strategy written by Andrew Scobell and published by Rand Corporation. This book was released on 2020-07-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: To explore what extended competition between the United States and China might entail out to 2050, the authors of this report identified and characterized China’s grand strategy, analyzed its component national strategies (diplomacy, economics, science and technology, and military affairs), and assessed how successful China might be at implementing these over the next three decades.

Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.