Download or read book Market Aesthetics written by Elena Machado Sáez and published by University of Virginia Press. This book was released on 2015-03-24 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Market Aesthetics, Elena Machado Sáez explores the popularity of Caribbean diasporic writing within an interdisciplinary, comparative, and pan-ethnic framework. She contests established readings of authors such as Junot Díaz, Julia Alvarez, Edwidge Danticat, and Robert Antoni while showcasing the work of emerging writers such as David Chariandy, Marlon James, and Monique Roffey. By reading these writers as part of a transnational literary trend rather than within isolated national ethnic traditions, the author is able to show how this fiction adopts market aesthetics to engage the mixed blessings of multiculturalism and globalization via the themes of gender and sexuality. New World Studies Modern Language Initiative
Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by CRC Press. This book was released on 2017-12-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Download or read book The Insatiability of Human Wants written by Regenia Gagnier and published by University of Chicago Press. This book was released on 2000-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between our conception of humans as producers or creators; as consumers of taste and pleasure; and as creators of value? Combining cultural history, economics, and literary criticism, Regenia Gagnier's new work traces the parallel development of economic and aesthetic theory, offering a shrewd reading of humans as workers and wanters, born of labor and desire. The Insatiability of Human Wants begins during a key transitional moment in aesthetic and economic theory, 1871, when both disciplines underwent a turn from production to consumption models. In economics, an emphasis on the theory of value and the social relations between land, labor, and capital gave way to more individualistic models of consumerism. Similarly, in aesthetics, theories of artistic production or creativity soon bowed to models of taste, pleasure, and reception. Using these developments as a point of departure, Gagnier deftly traces the shift in Western thought from models of production to consumption. From its exploration of early market logic and Kantian thought to its look at the aestheticization of homelessness and our own market boom, The Insatiability of Human Wants invites us to contemplate alternative interpretations of economics, aesthetics, and history itself.
Download or read book Victorian Artists Autograph Replicas written by Julie F. Codell and published by Routledge. This book was released on 2020-05-10 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a wide-ranging exploration of the production of Victorian art autograph replicas, a painting’s subsequent versions created by the same artist who painted the first version. Autograph replicas were considered originals, not copies, and were highly valued by collectors in Britain, America, Japan, Australia, and South Africa. Motivated by complex combinations of aesthetic and commercial interests, replicas generated a global, and especially transatlantic, market between the 1870s and the 1940s, and almost all collected replicas were eventually donated to US public museums, giving replicas authority in matters of public taste and museums’ modern cultural roles. This book will be of interest to scholars in art history, museum studies, and economic history.
Download or read book Marketing Aesthetics written by Alex Simonson and published by Simon and Schuster. This book was released on 1997-08-30 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Download or read book The Evolution of Contemporary Arts Markets written by Andrés Solimano and published by Routledge. This book was released on 2021-09-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Evolution of Contemporary Arts Markets looks at the historical evolution of the art market from the 15th century to the present day. Art is both an expression of human creativity and an object of economic value and financial refuge at times of economic turbulence. Historically, the art market evolved with the development of capitalism, finance and technical change, and art schools responded to social events such as wars, revolutions and waves of democratization. The author discusses the main features of modern art markets such as complexity in art valuation, globalism, segmentation, financialization, indivisibility, liquidity and provenance issues. The book studies the impact of wealth inequality and economic cycles and crises on the art market and features a chapter focusing specifically on the art market in China. This accessible publication is ideal for a broad, interdisciplinary audience including those involved in the economic and financial fields as well as art lovers, art market participants and social and cultural scholars.
Download or read book The Author Art and the Market written by Martha Woodmansee and published by Columbia University Press. This book was released on 1994 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literatuuropgave : p.179-193. - Met reg. Study of the ways in which the marketplace has shaped the modern ideas of art and the aesthtic.
Download or read book The A to Z of Aesthetics written by Dabney Townsend and published by Rowman & Littlefield. This book was released on 2010 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetics is not a "factual" discipline; there are no aesthetic facts. The word itself is derived from the Greek word for "feeling" and the discipline arises because of the need to find a place for the passions within epistemology--the branch of philosophy that investigates our beliefs. Aesthetics is more than just the study of beauty; it is a study of that which appeals to our senses, most often in connection with the classification, analysis, appreciation, and understanding of art. The A to Z of Aesthetics covers its history from Classical Greece to the present, including entries on non-western aesthetics. The book contains a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on the main concepts, terminology, important persons (philosophers, critics, and artists), and the rules and criteria we apply in making judgments on art. By providing concise information on aesthetics, this dictionary is not only accessible to students, but it provides details and facts to specialists in the field.
Download or read book Aesthetics in Feminist Perspective written by Hilde Hein and published by Indiana University Press. This book was released on 1993-09-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A first-rate introduction to the field, accessible to scholars working from a variety of disciplinary and theoretical perspectives. Highly recommended... " -- Choice "... offers both broad theoretical considerations and applications to specific art forms, diverse methodological perspectives, and healthy debate among the contributors.... [an] outstanding volume."Â -- Philosophy and Literature "... this volume represents an eloquent and enlightened attempt to reconceptualize the field of aesthetic theory by encouraging its tendencies toward openness, self-reflexivity and plurality." -- Discourse & Society "All of the authors challenge the traditional notion of a pure and disinterested observer that does not allow for questions of race/ethnicity, class, sexual preference, or gender." -- Signs These essays examine the intellectual traditions of the philosophy of art and aesthetics. Containing essays by scholars and by the writer Marilyn French, the collection ranges from the history of aesthetic theory to a philosophical reflection on fashion. The contributions are unified by a sustained scrutiny of the nature of "feminist," "feminine," or "female" art, creativity, and interpretation.
Download or read book Aesthetics and Economics written by Gianfranco Mossetto and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetics and Economics is a pioneering effort at treating aesthetics from the point of view of economic theory, and addresses the contradictions which have arisen from economists' work in this field over the years. Starting from an historical review of the treatment of aesthetics in economic thought, Aesthetics and Economics goes through the integration of a number of recent advances in economic thinking with the main topics of aesthetics, from creativity to interpretation. The subject is systematically treated on the grounds of a restatement of the optimization analysis on non-consequentialist bases, starting from the Kantian definition of aesthetic judgement up to its contemporary developments. A specific information asymmetry characterizing the agents' behaviours arises from the aesthetic qualification of consumption, production and investment processes, thus affecting the usual equilibrium and optimization conditions, resulting in new institutional interventions in the market. `Certification' of the aesthetic nature of goods and stocks is needed and gives place to original market strategies and optimization problems.
Download or read book Evolutionary Aesthetics written by Eckart Voland and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evolutionary aesthetics is the attempt to understand the aesthetic judgement of human beings and their spontaneous distinction between "beauty" and "ugliness" as a biologically adapted ability to make important decisions in life. The hypothesis is - both in the area of "natural beauty" and in sexuality, with regard to landscape preferences, but also in the area of "artificial beauty" (i.e. in art and design) - that beauty opens up fitness opportunities, while ugliness holds fitness risks. In this book, this adaptive view of aesthetics is developed theoretically, presented on the basis of numerous examples, and its consequences for evolutionary anthropology are illuminated.
Download or read book Aesthetics Alienation written by Gary Tedman and published by John Hunt Publishing. This book was released on 2012-06-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and original theory of aesthetics based on Marx and Althusser in the modernist Marxist anti-humanist tradition (Brecht, Althusser, Benjamin, Adorno). The main concepts that arise from this work are: the aesthetic level of practice, aesthetic state apparatuses, aesthetic interpellation, and pseudo dialectics, all of which are used to understand the role of aesthetic experience and its place in everyday life. - In the space long thought as necessary to fill spanning the gap between Marx and Freud, the author proposes that aesthetics can be located and defined in a concrete way. We are therefore looking at a domain involving and implicating feelings, affections, dispositions, sensibilities and sensuality, as well as their social role in art, tradition, ritual, and taboo. With the classic Marxist concepts of base and superstructure divided into levels, economic, ideological, and political, the aesthetic level of practice is the area that has traditionally been mostly either missing or mislocated and, especially perhaps, misrepresented for political reasons. The importance of this level is that it fuels and supports the media, or as Althusser described it the 'traffic' (or mediation) between base and superstructure, although for Althusser this was ideological traffic. Here, this is also defined as aesthetic. From this vantage point, we begin to be able to see aesthetic state apparatuses, analyse how they function, both in the past, historically (for example firstly in art history), and today, in the contemporary political context, to grasp the role that art and feelings, along with affective alienation, plays in our culture as a complete and, in fact, cyclical reciprocating system. ,
Download or read book The Value of Aesthetics written by Alanna Cant and published by University of Texas Press. This book was released on 2019-09-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike many other handicrafts in the Mexican state of Oaxaca, which have long cultural and historical trajectories, Oaxacan woodcarving began in the second half of the twentieth century and has always been done for the commercial market. In The Value of Aesthetics, Alanna Cant explores how one family’s workshop in the village of San Martín Tilcajete has become the most critically and economically successful, surpassing those of neighbors who use similar materials and techniques. The dominance of this family is tied to their ability to produce a new aesthetic that appeals to three key “economies of culture”: the tourist market for souvenirs, the national market for traditional Mexican artesanías, and the international market for indigenous art. Offering a new analytical model by which anthropologists can approach visual aesthetics and conceptualize the power of artworks as socially active objects, The Value of Aesthetics shows how aesthetic practices produce and redefine social and political relationships. By investigating the links between aesthetics and issues of production, authorship, ownership, and identity, Cant shows aesthetic change to be a process that ultimately repackages everyday life into commodified objects in Oaxaca.
Download or read book Beyond Aesthetics written by Noël Carroll and published by Cambridge University Press. This book was released on 2001-04-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Claims authorial intention, art history, and morality play a role in our encounter with art works.
Download or read book From Autos to Architecture Fordism and Architectural Aesthetics in The Twentieth Century written by David Gartman and published by Princeton Architectural Press. This book was released on 2009-10-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most interesting questions in architectural history is why modern architecture emerged from the war-ravaged regions of central Europe and not the United States, whose techniques of mass production and mechanical products so inspired the first generation of modern architects like Le Corbusier, Mies van der Rohe, and Walter Gropius. In From Autos to Architecture, historian David Gartman offers a critical social history that shows how Fordist mass production and industrial architecture in America influenced European designers to an extent previously not understood. Drawing on Marxist economics, the Frankfurt School, and French sociologist Pierre Bourdieu, From Autos to Architecture deftly illustrates the different class structures and struggles of America and Europe. Examining architecture in the context of social conflicts, From Autos to Architecture offers a critical alternative to standard architectural histories focused on aesthetics alone.
Download or read book Cosmopolitan Aesthetics written by Daniel Herwitz and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: New arts created in the context of new social realities are impacting our traditional ideas about aesthetics. Art, art markets and aesthetics now interact in ways that demand new forms of thought and revision of old. Cosmopolitan Aesthetics presents the first thorough account of the challenges facing aesthetics today in the light of globalization, introducing the history that underpins them. This is an ideal starting point for anyone looking to better understand 21st century art and aesthetics. Beginning with globalization and the nature of global art markets today, Daniel Herwitz offers new insight into postcolonial aesthetics, colonial legacies, cultural property, the problems of global communication and aesthetic diversity, and the uneasy connection between aesthetics and politics, before providing a crucial grounding in 18th and 19th century aesthetics, with discussion of the three great modern aestheticians David Hume, Immanuel Kant and G.W.F. Hegel.
Download or read book Aesthetics and business written by Albert Housman and published by Youcanprint. This book was released on 2022-04-28 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How to Interpret Aesthetic in the World – Easily Improve Your Aesthetic Intelligence and Boost Your Business Capabilities. The term aesthetic is usually used to describe how things look. In business, this means product and packaging design, brand image, and corporate identity. However, this word is much more useful if one wants the full meaning far beyond visual elegance. Aesthetics is the pleasure of us all perceiving objects and experiences through our senses. Aesthetic intelligence is understanding, interpreting, and articulating emotions caused by a particular object or experience – and it can be learned and improved. In a world where people desire less, crave richer and more meaningful experiences, and have an unprecedented market force to get what they want, its product or service's aesthetic value is essential for its long-term success. This book will show you how to unlock the secrets of aesthetics to improve yourself and your business. Unlike design thinking, which focuses on the problem-solving process and solution-based strategies, the value of business aesthetics is to enhance the human spirit through sensory experiences and delight the opportunity to evoke imagination. When done right, it benefits both businesses and customers. Learn how to harness the power of aesthetics and reap all the benefits that it can provide you. Here's what this guide to aesthetics and aesthetic intelligence can offer you: Guide to successful sensory marketing Designing the best "Brand Code" Aesthetic approaches that are designed to last Guide to developing a unique personal style Aesthetics in the future world And much more If you want to discover the secrets of aesthetics and improve your aesthetic intelligence, this book will show you the easiest way. So what are you waiting for?
