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Book Marissa Mayer and the Fight to Save Yahoo

Download or read book Marissa Mayer and the Fight to Save Yahoo written by Nicholas Carlson and published by Twelve. This book was released on 2015-01-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

Book I m Feeling Lucky

Download or read book I m Feeling Lucky written by Douglas Edwards and published by HMH. This book was released on 2011-07-12 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing director’s story of working at a startup called Google in the early days of the tech boom: “Vivid inside stories . . . Engrossing” (Ken Auletta). Douglas Edwards wasn’t an engineer or a twentysomething fresh out of school when he received a job offer from a small but growing search engine company at the tail end of the 1990s. But founders Larry Page and Sergey Brin needed staff to develop the brand identity of their brainchild, and Edwards fit the bill with his journalistic background at the San Jose Mercury News, the newspaper of Silicon Valley. It was a change of pace for Edwards, to say the least, and put him in a unique position to interact with and observe the staff as Google began its rocket ride to the top. In entertaining, self-deprecating style, he tells his story of participating in this moment of business and technology history, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes the idiosyncratic Page and Brin, the evolution of the famously nonhierarchical structure in which every employee finds a problem to tackle and works independently, the races to develop and implement each new feature, and the many ideas that never came to pass. I’m Feeling Lucky reveals what it’s like to be “indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time” (Seth Godin, author of Linchpin). “An affectionate, compulsively readable recounting of the early years (1999–2005) of Google . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados.” —Publishers Weekly, starred review “Edwards recounts Google’s stumbles and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale.” —Ken Auletta, author of Greed and Glory on Wall Street “Funny, revealing, and instructive, with an insider’s perspective I hadn’t seen anywhere before. I thought I had followed the Google story closely, but I realized how much I’d missed after reading—and enjoying—this book.” —James Fallows, author of China Airborne

Book Valley of Genius

Download or read book Valley of Genius written by Adam Fisher and published by Twelve. This book was released on 2018-07-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the most important book on Silicon Valley I've read in two decades. It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and Nurtureshock A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius... Drawing on over two hundred in-depth interviews, Valley of Genius takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

Book 3 Minute Summary of Marissa Mayer and the Fight to Save Yahoo  by Nicholas Carlson

Download or read book 3 Minute Summary of Marissa Mayer and the Fight to Save Yahoo by Nicholas Carlson written by thimblesofplenty and published by thimblesofplenty. This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: thimblesofplenty is a group of friends who also happen to be business people and avid readers. We wanted to keep up with the latest business books but found that time was a factor. So we divided out the work and each of us took a book and summarised it for the others. We though it might be a great idea to share these summaries with you. For a small price and a 3 minute time investment, our summary gives you some of the wisdom from the book, some food for thought and hopefully the impetus to make some time to read the whole book!

Book Brotopia

    Book Details:
  • Author : Emily Chang
  • Publisher : Penguin
  • Release : 2019-03-05
  • ISBN : 0525540172
  • Pages : 338 pages

Download or read book Brotopia written by Emily Chang and published by Penguin. This book was released on 2019-03-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant National Bestseller A PBS NewsHour-New York Times Book Club Pick "Excellent." —San Francisco Chronicle Silicon Valley is a modern utopia where anyone can change the world. Unless you're a woman. It's time to break up the boys' club. Incisive, powerful, and a fierce rallying cry, Emily Chang shows us how to fix Silicon Valley’s toxic culture--to bring down Brotopia, once and for all. Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, and 3D-printed lollipops for women in tech. Instead, it’s a "Brotopia," where men hold the cards and make the rules. While millions of dollars may seem to grow on trees in this land of innovation, tech’s aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. Brotopia reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures even as its companies claim the moral high ground, and how women are speaking out and fighting back. Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Exposing the flawed logic in common excuses for why tech has long suffered the “pipeline” problem and invests in the delusion of meritocracy, Brotopia also shows how bias coded into AI, internet troll culture, and the reliance on pattern recognition harms not just women in tech but us all, and at unprecedented scale.

Book Bet on Yourself

Download or read book Bet on Yourself written by Ann Hiatt and published by HarperCollins Leadership. This book was released on 2021-10-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take charge of your career and create a life full of learning, adventure, joy, and success utilizing these never-before-shared leadership principles Ann Hiatt learned working alongside the world’s top tech CEOs—Google’s Eric Schmidt, Amazon’s Jeff Bezos, and Yahoo!'s Marissa Mayer. Whether you’re stuck in your current job, starting your first job and wondering how you can use it as a steppingstone towards your dream career, or mid-career and wanting to finally be recognized for promotion or a leadership role, this book is for you. For the first time, Ann Hiatt shares both the daily habits and long-game strategies she learned working side-by-side for decades with the giants of technology at Amazon and Google. Through clear guidance and incredible stories, Bet on Yourself will teach you: How to define your abilities and speak up so that you can be recognized for the work that you do and the unique capabilities you bring to the table. How to create opportunities for yourself when options appear limited and build a purposeful career regardless of your seniority or industry. What it takes to build the confidence you need to build your dream career. How to exchange your frustration over not getting the recognition you deserve for an empowered, actionable plan for taking control of your professional identity and get promoted. These tried-and-true methods to take ordinary opportunities and create something extraordinary, and the leadership principles that guide the work of these celebrity CEOs, are directly applicable to your goals. With a few consistent, daily habits you can build a future that exceeds your wildest expectations. No matter the opportunities available to you in your particular community or career stage, there is a path for you.

Book Nelson Mandela

    Book Details:
  • Author :
  • Publisher : Gallopade International
  • Release : 19??
  • ISBN : 9780635026170
  • Pages : 16 pages

Download or read book Nelson Mandela written by and published by Gallopade International. This book was released on 19?? with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time Inc. presents a biographical sketch of Nelson Mandela as part of the "LIFE" magazine Hall of Heroes. South African statesman and President Nelson Mandela (1918- ) was a political activist and spent 26 years in prison before the collapse of apartheid.

Book Fierce Reads  Kisses and Curses

Download or read book Fierce Reads Kisses and Curses written by Lauren Burniac and published by Square Fish. This book was released on 2015-05-12 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved of readers and booksellers, our Fierce Reads program has garnered tons of enthusiastic fans since its inauguration in 2012. Now, the authors you know and love are coming together in one book! With standalone short stories from a handpicked set of FR authors, this fabulous collection will often feature characters or worlds from existing Fierce Reads titles. Extended, personal introductions from each author will make this a must-buy for fans as well as a fantastic portal for engaging new readers with the program. With a wide range of genres and subject matter, there will be something here for everyone! Includes short stories from Marissa Meyer, Marie Rutkoski, Jennifer Mathieu, Anna Banks & Emmy Labourne, Courtney Alameda, Jessica Brody, Ann Aguirre, Lish McBride, Lindsay Smith, Katie Finn, Caragh M. O'Brien, Nikki Kelly, Gennifer Albin, Leigh Bardugo.

Book Students on Strike

    Book Details:
  • Author : John A. Stokes
  • Publisher : National Geographic Books
  • Release : 2008
  • ISBN : 9781426301537
  • Pages : 136 pages

Download or read book Students on Strike written by John A. Stokes and published by National Geographic Books. This book was released on 2008 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at growing up African American in the oppressive conditions of the South and attending segregated schools.

Book Geek Girl Rising

Download or read book Geek Girl Rising written by Heather Cabot and published by St. Martin's Press. This book was released on 2017-05-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "isn't about the famous tech trailblazers you already know, like Sheryl Sandberg and Marissa Mayer. Instead, veteran journalists Heather Cabot and Samantha Walravens introduce readers to the ... female entrepreneurs and technologists fighting at the grassroots level for an ownership stake in the revolution that's changing the way we live, work and connect to each other"--Amazon.com.

Book The Dao of Capital

Download or read book The Dao of Capital written by Mark Spitznagel and published by John Wiley & Sons. This book was released on 2013-08-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: As today's preeminent doomsday investor Mark Spitznagel describes his Daoist and roundabout investment approach, “one gains by losing and loses by gaining.” This is Austrian Investing, an archetypal, counterintuitive, and proven approach, gleaned from the 150-year-old Austrian School of economics, that is both timeless and exceedingly timely. In The Dao of Capital, hedge fund manager and tail-hedging pioneer Mark Spitznagel—with one of the top returns on capital of the financial crisis, as well as over a career—takes us on a gripping, circuitous journey from the Chicago trading pits, over the coniferous boreal forests and canonical strategists from Warring States China to Napoleonic Europe to burgeoning industrial America, to the great economic thinkers of late 19th century Austria. We arrive at his central investment methodology of Austrian Investing, where victory comes not from waging the immediate decisive battle, but rather from the roundabout approach of seeking the intermediate positional advantage (what he calls shi), of aiming at the indirect means rather than directly at the ends. The monumental challenge is in seeing time differently, in a whole new intertemporal dimension, one that is so contrary to our wiring. Spitznagel is the first to condense the theories of Ludwig von Mises and his Austrian School of economics into a cohesive and—as Spitznagel has shown—highly effective investment methodology. From identifying the monetary distortions and non-randomness of stock market routs (Spitznagel's bread and butter) to scorned highly-productive assets, in Ron Paul's words from the foreword, Spitznagel “brings Austrian economics from the ivory tower to the investment portfolio.” The Dao of Capital provides a rare and accessible look through the lens of one of today's great investors to discover a profound harmony with the market process—a harmony that is so essential today.

Book The Z Factor

Download or read book The Z Factor written by Subhash Chandra and published by Harper Collins. This book was released on 2016-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memoir of one of India's most prominent businessmen The pioneer who gate-crashed his way to the top Subhash Chandra, the promoter of Essel/ Zee Group, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper. Starting work as a teen to pay off family debts, Chandra had to rely on bluff, gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR. Always a risk-taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. His Zee TV, India's first private Indian TV channel, changed the rules of the game and tickled the fancy of a public starved of entertainment. Several gutsy initiatives followed, though not all of them were successful. Chandra's attempts to launch satellite telephony and a cricket league came a cropper. But the man continues to reinvent himself; he is now also focusing on infrastructure and smart cities. This is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age twenty with seventeen rupees in his pocket. Today, he has a net worth of $6.3 billion and annual group revenues of about $3 billion.

Book The Champ  The Story of Muhammad Ali

Download or read book The Champ The Story of Muhammad Ali written by Tonya Bolden and published by Knopf Books for Young Readers. This book was released on 2012-12-19 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at life and legacy of Muhammad Ali for readers of all ages Muhammad Ali was one of the world’s best-known figures, and this incredible biography delves into precisely why. From his unlikely beginnings as a skinny, young Cassius Clay learning to box at a local gym to becoming the heavyweight champion of the world at the famous “Rumble in the Jungle,” where even the skies let loose with rain right after his victory, Ali has captivated the world. Tonya Bolden’s careful research and elegant telling, paired with R. Gregory Christie’s incredible paintings, make this a book that will inform and inspire readers of all ages. "Bolden's engaging text has a free-verse structure punctuated with enthusiastic exclamations that is enjoyable to read aloud.... The illustrations are striking." —School Library Journal (Starred review)

Book Coretta Scott

Download or read book Coretta Scott written by Ntozake Shange and published by Harper Collins. This book was released on 2009-01-06 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walking many miles to school in the dusty road, young Coretta knew, too well, the unfairness of life in the segregated south. A yearning for equality began to grow. Together with Martin Luther King, Jr., she gave birth to a vision and a journey—with dreams of freedom for all. This extraordinary union of poetic text by Ntozake Shange and monumental artwork by Kadir Nelson captures the movement for civil rights in the United States and honors its most elegant inspiration, Coretta Scott.

Book The Knockoff

    Book Details:
  • Author : Lucy Sykes
  • Publisher : Anchor
  • Release : 2016-05-03
  • ISBN : 1101872209
  • Pages : 354 pages

Download or read book The Knockoff written by Lucy Sykes and published by Anchor. This book was released on 2016-05-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As editor in chief of Glossy magazine, Imogen Tate is queen of the fashion world … until Eve, her conniving twenty-something former assistant, returns from business school with plans to knock Imogen off her pedestal, take over her job, and re-launch Glossy as an app. Suddenly, the Louboutin is on the other foot; Imogen may have Alexander Wang and Diane von Furstenberg on speed dial, but she doesn’t know Facebook from Foursquare and once got her phone stuck in Japanese for three days. But Imogen will do anything to reclaim her kingdom—even if it means channeling her inner millennial and going head to head with a social-media monster.

Book Upgrade  Taking Your Work and Life from Ordinary to Extraordinary

Download or read book Upgrade Taking Your Work and Life from Ordinary to Extraordinary written by Rana Florida and published by McGraw Hill Professional. This book was released on 2013-09-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 7 Key Principles to achieving YOUR business and life goals What could a graffiti artist, eminent neurologist, star athlete, celebrity chef, fashion designer, rocket scientist, and Grammy Award–winning musician possibly have in common? In this groundbreaking new book, Rana Florida shares their formula, giving you the tools to achieve unimaginable success in work and life. Upgrade gathers the best practices, not just from CEOs and business executives but from entrepreneurs, innovative thinkers, and creative leaders. Upgrade includes interviews with Sir Ken Robinson, Dan Pink, Mark Cuban, Andre Agassi, Kenny Scharf, Zaha Hadid, Governor Martin O’Malley, Tory Burch, Tim Brown, and many other leading figures. Despite this cast’s vastly different backgrounds and skills, Florida’s research concludes that there are seven key principles to achieving your business and life goals: Envision the future Find your passion Get creative Design your time Collaborate Take risks Embrace failure Unfortunately, this is exactly what the majority of us don’t do. Instead of developing a real strategy to upgrade and optimize our lives, too many of us just slog through life in a state of “managed dissatisfaction.” But it’s never too late to envision an entirely different future—or to actively upgrade your life. It’s not about finding more time, money, or resources. Anyone can do it. This smart and entertaining guide delves deep into each principle, giving you the insights, tools, and inspiration to take your life from ordinary to extraordinary. Praise for Upgrade “Why ride in coach, when you can upgrade? A must-read for a better journey through life.” Don Tapscott, bestselling author, Wikinomics and Grown Up Digital “Upgrade is an a-ha book that will change how you look at life’s challenges and give you tools to upgrade your life.” Touré, cohost of MSNBC’s The Cycle “Read Upgrade for its stories, examples, and strategies and get ready to live the life you always wanted.” Frank Toskan, founder, M.A.C. Cosmetics “Creative and innovative strategies to upgrade your work and life, with seven simple principles.” Tony Hsieh, CEO, Zappos.com, Inc., and New York Times bestselling author of Delivering Happiness “Rana’s perspective on business and life is a fresh new take, breaking the traditional corporate mold. Upgrade is a must-read for anyone not buying into the conventional wisdom.” Ali Velshi, CNN Chief Business Correspondent; anchor, CNN-I World Business Today; and host, CNN Your Money “Upgrade welcomes you to take a fresh approach to everything you do to get the most out of work and life.” Nelly Furtado, Grammy Award–winning musician “If I’m going to listen to anyone’s good advice about how to improve my approach to work and life, it’s Rana’s.” Kate Betts, contributing editor, TIME, and columnist, The Daily Beast "Rana's voice is refreshing--as real as a memoir and a great vessel for this self-help and business book wrapped up in one easily-digestible package." Paper Magazine "A very interesting book." Business Learning Solutions

Book Google It

    Book Details:
  • Author : Newton Lee
  • Publisher : Springer
  • Release : 2016-10-23
  • ISBN : 1493964151
  • Pages : 562 pages

Download or read book Google It written by Newton Lee and published by Springer. This book was released on 2016-10-23 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!