Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Download or read book Choice Theory A Very Short Introduction written by Michael Allingham and published by OUP Oxford. This book was released on 2002-08-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Download or read book What s Whole in Whole Language written by Kenneth S. Goodman and published by Rdr Books. This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition second edition, with a timely new afterword by author Ken Goodman unravels a riddle that has long troubled parents, teachers and scholars: learning language sometimes seems ridiculously easy and sometimes impossibly hard. Embraced by teachers worldwide, whole language has sparked renewed interest in well written trade books instead of boring and unnatural textbooks that actually diminish interest in reading. A new generation of authors writing for children and young adults has responded enthusiastically to increasing demand for books that are relevant to our time. This 20th anniversary edition responds to renewed interest in whole language among parents, teachers, and administrators looking for more learner friendly alternatives to the hostile test and text book mandates of the federal No Child Left Behind act. Teachers and parents will find many ideas in this book for helping children make sense of print and build a life-long love of reading.

Download or read book On the Revolution of Reading written by Kenneth S. Goodman and published by Heinemann Educational Books. This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, for the first time, the best of Goodman's provocative writings are available in one convenient volume.

Download or read book The Natural Moral History of the Indies The moral history books V VII written by José de Acosta and published by . This book was released on 1880 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book El Periquillo Sarniento written by José Joaquín Fernández de Lizardi and published by . This book was released on 1970 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book El Zarco the Blue eyed Bandit written by Ignacio Manuel Altamirano and published by . This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic nineteenth-century Mexican real-life story of banditry, vigilantism, Indian courage, and cross-cultural love.