Download or read book Turnaround written by Mitt Romney and published by Simon and Schuster. This book was released on 2012-02-13 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The head of the 2002 Salt Lake City Winter Olympics organizing committee describes how he assumed the leadership of the troubled organization and turned it around to present one of the most successful Olympic Games ever.

Download or read book Managing Olympic Sport Organisations written by and published by . This book was released on 2020 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to present, in a simple and practical way, the current knowledge of management that has been developed by and for Olympic Sport Organisations (OSOs) worldwide. The book is composed of six chapters that cover six key competencies expected of OSO managers: 1/ Organising an OSO by understanding its environment, internal structure and operations. 2/ Managing an OSO strategically by preparing, carrying out and evaluating a strategic plan. 3/ Managing human resources in an OSO through the development of rules and regulations, recruitment, motivation and training. 4/ Managing an OSO's finances using appropriate and transparent procedures. 5/ Managing marketing in an OSO in line with the global strategy of the organisation, stakeholders' requirements and sponsorship opportunities. 6/ Organising major sport events, when appropriate for the organisation's strategy and when compatible with available human resources and facilities.

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Download or read book Understanding the Olympics written by John Horne and published by Routledge. This book was released on 2020-04-08 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

Download or read book Managing the Olympics written by S. Frawley and published by Springer. This book was released on 2013-07-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games are the world's most complex and challenging sport mega-event to organize. Managing the Olympics is the first ever attempt to bring together the world's leading Olympic management researchers in one book and draws on the latest research into the management challenges faced by the organizers and key stakeholders of the Games.

Download or read book Managing Major Sports Events written by Milena M. Parent and published by Routledge. This book was released on 2020-11-29 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.

Download or read book Heritage and the Olympics written by Sean Gammon and published by Routledge. This book was released on 2017-07-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of the Games. Heritage, too, offers invaluable insights into what we value about the Games, and what we would like to pass on to future generations. Each Olympic Games unquestionably represents key life-markers to a broad audience across the world, and the great events that take place within them become worthy of remembrance, celebration and protection. The more tangible heritage features are also evident; from the myriad artefacts and ephemera found in museums to the celebratory symbolism of past Olympic venues and sites that have become visitor attractions in their own right. This edited collection offers detailed and thought-provoking examples of these heritage components, and illustrates powerfully the breadth, passion and cultural significance that the Olympics engender.This book was published as a special issue of the International Journal of Heritage Studies.

Download or read book The IOC Manual of Sports Injuries written by Roald Bahr and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created in collaboration with the Medical Commission of the International Olympic Committee this exciting new book is a must-have tool for all those involved in assessing and treating the active individual with injuries sustained in sports and physical activity: from primary care and ER physicians to general physical therapists, athletic trainers, nurse practitioners and physician's assistants. Written and edited by an international cast of world-leading experts, the book embraces a problem-oriented approach to guide the reader through the assessment and management of injuries in physical activity. Covering the various body regions and distinguishing between common and rarer injuries, the book follows a trajectory from history taking and physical examination to diagnosis and treatment, providing clear and actionable guidance on management of the most common injuries and disorders. Over 500 beautiful full-color illustrations augment the text, showing readers detailed views of the techniques, procedures and other clinically-relevant information being described. Over the course of the last decade there have been significant developments in our understanding of sports injuries – what they are, how they should be assessed, and how they should be treated. The IOC Manual of Sports Injuries distills these advances into straightforward, practical guidance that clinicians can count on to optimize their care of the physically-active patient.

Download or read book The Rise and Fall of Olympic Amateurism written by Matthew P Llewellyn and published by University of Illinois Press. This book was released on 2016-08-15 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.

Download or read book Watching the Olympics written by John Peter Sugden and published by Routledge. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. Contributors argue that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. --From publisher description.

Download or read book The Economics of Staging the Olympics written by Holger Preuss and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more cities in the world have announced their interest in staging the Olympic Games, making it a festival with significant economic dimensions. What followed have been economic triumphs and tragedies, glories and fiascos - all are included in the 36 years of Olympic history reviewed in this book." - foreword.

Download or read book Power Games written by Jules Boykoff and published by Verso Books. This book was released on 2016-05-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely, no-holds barred, critical political history of the modern Olympic Games The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event’s nineteenth-century origins, through the Games’ flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers’ Games and Women’s Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.

Download or read book Olympic Turnaround written by Michael Payne and published by Bloomsbury Publishing USA. This book was released on 2006-01-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

Download or read book What Are the Summer Olympics written by Gail Herman and published by Penguin. This book was released on 2016-03-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back in 775 BC, athletes from all over Ancient Greece came together to compete in various games. The contests were held every four years and winning athletes brought honor and respect to their homelands. The tradition of the Olympic Games faded over time until 1896, when they were brought back to life. The first modern Olympics were held in Athens, Greece, with over two hundred athletes from fourteen countries. Today, nearly three thousand years after the first Games, the Summer Olympics attract one hundred thousand top athletes from over two hundred countries. Billions of fans around the world cheer on their national teams to bring back the gold.

Download or read book Olympics in Conflict written by Lu Zhouxiang and published by Routledge. This book was released on 2019-07-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second half of the twentieth century, the Olympics played an important role in the politics of the Cold War and was part of the conflicts between the Capitalist Block, the Socialist Block and Third World countries. The Games of the New Emerging Forces (GANEFO) is one of the best examples of the politicization of sport and the Olympics in the Cold War era. From the 1980s onward, the Olympics has facilitated communication and cooperation between nations in the post–Cold War era and contributed to the formation of a new world order. In August 2016, the Games of the XXXI Olympiad were held in Rio de Janeiro, making Brazil the first South American country to host the Summer Olympics. This was widely regarded as a new landmark event in the history of the modern Olympic movement. From the GANEFO to Rio, the Olympic Games have witnessed the shifting balance in international politics and world economy. This book aims at understanding the transformation of the Olympics over the past decades and tries to explain how the Olympic movement played its part in world politics, the world economy and international relations against the background of the rise of developing countries. The chapters in this book were published as a special issue in The International Journal of the History of Sport.

Download or read book Terrorism and the Olympics written by Anthony Richards and published by Routledge. This book was released on 2010-11-23 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to outline the progress, problems and challenges of delivering a safe and secure Olympics in the context of the contemporary serious and enduring terrorist threat. The enormous media profile and symbolic significance of the Olympic Games, the history of terrorists aiming to use such high-profile events to advance their cause, and Al Qaeda's aim to cause mass casualties, all have major implications for the security of London 2012. Drawing on contributions from leading academics and practitioners in the field the book will assess the current terrorist threat, particularly focusing on terrorist targeting and how the Olympics might feature in this, before addressing particular response themes such as transport security, the role of surveillance, resilient designing of Olympic sites, the role of private security, and the challenge of inter-agency coordination. The book will conclude by providing an assessment of the legacy of Olympic security to date and will discuss the anticipated issues and dilemmas of the future. This book will be of interest to students of terrorism studies, security studies, counter-terrorism and sports studies.

Download or read book Designing the Olympics written by Jilly Traganou and published by Routledge. This book was released on 2016-04-14 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems, mascots, and ceremonies, to the consumption, interpretation, and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride, the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement. The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical, legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how, throughout these encounters, design plays a crucial role. Recognizing the presence of multiple actors, the book investigates the potential of design in promoting equitable political participation in the Olympic context.