Download or read book Management Aesthetics written by Michał Szostak and published by Taylor & Francis. This book was released on 2024-11-18 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields. In the spirit of management aesthetics, on the ground of humanistic management, the central aim of the volume is to show that kitsch is a common phenomenon not only in art and culture but also in management, and its conscious perception and mindful use may be beneficial for achieving organisational and managerial goals efficiently. Due to the diverse research problems covered by particular chapters, no unified methodology is applied in the book; every author applied an optimal method for the selected topic. However, due to the complex and metaphysical character of the kitsch phenomenon, the only common fundament of all chapters is using the kitsch experience theory (Szostak and Sułkowski, 2020). The dominant analytical approach is qualitative, with extensive use of case studies, comparative analyses, and ethnographic focus. Despite this, some chapters also include the application of the quantitative approach for the hypotheses’ verification. This book makes a giant step ahead of its competitors by implementing the kitsch theory, especially the kitsch experience theory in a broad spectrum of managerial and organisational fields like marketing, advertising, brand management, business communication, entrepreneurship, leadership, decision-making, human resource management, corporate social responsibility, city space management, management of technology and innovation, and organisational culture. It should be a must-read for researchers, academics, practitioners, and advanced students in these fields.
Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Publishing Limited. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Download or read book Marketing Aesthetics written by Alex Simonson and published by Simon and Schuster. This book was released on 1997-08-30 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Download or read book Aesthetics and Human Resource Development written by Stephen Gibb and published by Routledge. This book was released on 2006-05-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to look at both aesthetics and human resource development, this timely and original work investigates existing, as well as possible future, connections and relations between the two areas. Well structured and expertly written, The Aesthetic Challenges of Human Resource Development is undoubtedly a valuable reference for students of human resource management, business and management, and aesthetics.
Download or read book Humanistic Management Organization and Aesthetics written by Michał Szostak and published by Taylor & Francis. This book was released on 2023-11-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the first worldwide publication of a complex theory of management aesthetics in humanistic management based on the aesthetics and arts approach allowing for a complete and systemic understanding of the management art and art management phenomena. The methodology is based on the critical literature review and empirical research applying qualitative, quantitative, and autoethnographic approaches The main goal of this monograph is to create a holistic model that organises the issues of management aesthetics and shows the interdependence of the components of this model. The role of this model should be to perform a central function for a complete and systemic understanding of the phenomenon of management aesthetics, as well as to perform the function of a field based on which analysis of individual issues in the area of management aesthetics is conducted. The critical component of this holistic model is Maria Gołaszewska’s theory of the aesthetic situation. Two theses of the book are the following: (1) the theory of aesthetics and artistic practice have the potential to enrich the theory and practice of management with qualitative components through deep immersion in the world of values and (2) management theory and practice have the potential to enrich the theory of aesthetics and artistic practice with efficiency components.
Download or read book Aesthetics Organization and Humanistic Management written by Monika Kostera and published by Routledge. This book was released on 2020-10-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a reaction to the reductionist and exploitative ideas dominating the mainstream contemporary management discourse and practice, and an attempt to broaden the horizons of possibility for both managers and organization scholars. It brings together the scholarly fields of humanistic management and organizational aesthetics, where the former brings in the unshakeable focus on the human condition and concern for dignity, emancipation, and the common good, while the latter promotes reflection, openness, and appreciation for irreducible complexity of existence. It is a journey towards wholeness undertaken by a collective of management and organization theorists, philosophers, artists, and art curators. Reading this book’s contributions can help both academics and practitioners work towards building organizational practices aimed at (re)acquiring wholeness by developing aesthetic awareness allowing for more profound understandings of performativity, insights into the dynamics of power, appreciation of ambiguity and ambivalence, and a much needed grasp of complexity. The varied ways of engaging with art explored by the authors promote imaginative insights into and reflection on the beauty and vicissitudes of organizing, of management knowledge and collective expression. It will be of interest to researchers, academics, practitioners, and students in the fields of organizational theory and practice, business and management history, human resource management, and culture management.
Download or read book Brand Aesthetics written by G. Mazzalovo and published by Springer. This book was released on 2012-07-24 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Download or read book The Aesthetics of Organization written by Stephen Linstead and published by SAGE. This book was released on 2000-04-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational aesthetics, both as a body of theory and a method of inquiry, is a rapidly expanding area of the organizational sciences. The Aesthetics of Organization accessibly draws key contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations. Methodological problems associated with investigations of the aesthetic are also highlighted so the reader can identify and understand the importance of recent ideas on vision, perspective and periphery for learning in organizations. Through the contributions of leading international theorists, organizational aesthetics is defined in greater
Download or read book Facial Aesthetics written by Farhad B. Naini and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facial Aesthetics: Concepts and Clinical Diagnosis is a unique new illustrated resource for facial aesthetic surgery and dentistry, providing the comprehensive clinical textbook on the art and science of facial aesthetics for clinicians involved in the management of facial deformities, including orthodontists, oral and maxillofacial surgeons, plastic and reconstructive surgeons and aesthetic dentists. It aims to provide readers with a comprehensive examination of facial aesthetics in the context of dentofacial and craniofacial diagnosis and treatment planning. This aim is achieved through coupling meticulous research and practical clinical advice with beautifully drawn supporting illustrations and diagrams. Structured over 24 logically arranged and easy-to-follow chapters, Part I of Facial Aesthetics covers the historical evidence for facial aesthetic canons and concepts in depth. It incorporates all aspects relevant to the work of the clinician, including the philosophical and scientific theories of facial beauty, facial attractiveness research, facial expression and the psychosocial ramifications of facial deformities. Part II of the book then goes on to examine clinical evaluation and diagnosis in considerable detail under four sections, from the initial consultation interview and acquisition of diagnostic records (section 1), complete clinical examination and analysis of the craniofacial complex (section 2), in depth analysis of each individual facial region using a top-down approach (section 3) and finally focussing on smile and dentogingival aesthetic evaluation (section 4). An in-depth, thoughtful, practical and absorbing reference, Facial Aesthetics will find an enthusiastic reception among facial aesthetic surgeons and aesthetic dentists with an interest in refining their understanding and appreciation of the human face and applying practical protocols to their clinical diagnosis and treatment planning. Key features: Examines facial aesthetics in a clinical context Promotes an interdisciplinary approach to facial aesthetic analysis Detailed description of the systematic clinical evaluation of the facial soft tissues and craniodentoskeletal complex Detailed, step-by-step aesthetic analysis of each facial region In-depth analysis of 2D and 3D clinical diagnostic records Evidence-based approach, from antiquity to contemporary scientific evidence, to the guidelines employed in planning the correction of facial deformities Treatment planning from first principles highlighted Clinical notes are highlighted throughout Clearly organized and practical format Highly illustrated in full colour throughout
Download or read book The Art Firm written by Pierre Guillet de Monthoux and published by Stanford University Press. This book was released on 2004 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firmsas avant-garde enterprises and arts corporationshave existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative roleso central to value-making in contemporary economiesperformed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
Download or read book Managing Errors and Complications in Aesthetic Medicine written by Maurizio Cavallini and published by . This book was released on 2016 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aesthetics and Business Ethics written by Daryl Koehn and published by Springer Science & Business Media. This book was released on 2013-09-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ludwig Wittgenstein famously said, “Ethics is aesthetics.” It is unclear what such a claim might mean and whether it is true. This book explores contentious issues arising at the interface of ethics and aesthetics. The contributions reflect on the status of aesthetic en ethical judgments, the relation of aesthetic beauty and ethical goodness and art and character development. The book further considers the potential role art could play in ethical analysis and in the classroom and explores in what respects aesthetics and ethics might be intertwined and even mutually supportive.
Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis and published by CRC Press. This book was released on 2017-12-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Download or read book The Aesthetics of Organization written by Stephen Linstead and published by SAGE. This book was released on 2000-04-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational aesthetics, both as a body of theory and a method of inquiry, is a rapidly expanding area of the organizational sciences. The Aesthetics of Organization accessibly draws key contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations. Methodological problems associated with investigations of the aesthetic are also highlighted so the reader can identify and understand the importance of recent ideas on vision, perspective and periphery for learning in organizations. Through the contributions of leading international theorists, organizational aesthetics is defined in greater historical and theoretical depth, with a broad conceptual and practical range which academics will find invaluable.
Download or read book Halduskultuur 8 Aesthetics of Government written by Eugenie Samier and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Politics and Aesthetics of Entrepreneurship written by Daniel Hjorth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stylish, bold, fiery, and full of zest, this book could well have been called Embodying Entrepreneurship . . . for perhaps the first time, we have a cultured, scholarly, in-the-flesh treatment of entrepreneurial life. Ranging from striptease to de Sade, the aboriginal to Christo, and the grotesque to the sublime, The Politics and Aesthetics of Entrepreneurship is a tantalizing and critically refreshing work throughout. This one could easily become the bad boy book of entrepreneurial studies, given how strongly it challenges (slaps?) existing entrepreneurship studies. Daved Barry, Universidade Nova de Lisboa, Portugal Daniel Hjorth and Chris Steyaert make a unique contribution to management education. Their ability to illustrate complex ideas through theatre and visual media is outstanding and much appreciated by a wide audience. This book is no exception. Their insights into the nature of entrepreneurship are fresh and original. Their style of presentation is both rich and rewarding. This is a book to surprise you and it will. Heather Höpfl, University of Essex, UK . . . the four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research This fourth book in the New Movements in Entrepreneurship series focuses on the politics and aesthetics of entrepreneurial processes, in order to shed light on entrepreneurial creation itself. Presenting original empirical material, the eminent contributors examine control and entrepreneurship in various organizational contexts. They go on to demonstrate how control can be exercised entrepreneurially, how art brings an entrepreneurial force into society, and how entrepreneurship operates by aesthetic moves. The need to move beyond the traditional focus on the economic and business implications of entrepreneurship is also discussed, as is the relevance of political and aesthetic theory to our understanding of entrepreneurship as a creative force. The book provides entrepreneurship studies with a new language, that in itself is an aesthetic effort with political implications, resulting in new theoretical, empirical and practical possibilities. It will prove a fascinating read for students, academics and researchers with an interest in entrepreneurship and management and creativity and aesthetics.
Download or read book Art and Aesthetics at Work written by A. Carr and published by Palgrave Macmillan. This book was released on 2003-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade or so, aesthetic and art theory has played an increasingly significant role in the way work and its organization has come to be understood. Bringing together the work of an international spectrum of academics, this collection contributes, in an overall more critical vein, to such emerging debates. Combining both empirical and theoretical material, each chapter re-evaluates the emerging relationship between art, aesthetics and work, exploring its potential as both a medium of critical analysis, and as a site of conflict and resistance.
