Download or read book Making Websites Win written by Karl Blanks and published by Conversion Rate Experts. This book was released on 2017-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

Download or read book Win Forever written by Pete Carroll and published by Penguin. This book was released on 2011-08-02 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Download or read book Building Accessible Websites written by Joe Clark and published by New Riders. This book was released on 2003 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a strategic approach to the issues in a journalistic style, this book will be a foundation for how people think about this issue going forward-the first book people would read on the topic, before delving into the minutiae of the moment. With lawsuits and human-rights complaints proliferating, and with simple awareness of accessibility percolating through the industry, soon it will be hard to find a web shop that won't be producing accessible sites, whether it presently has the experience and know-how or not. Government mandates, lawsuits from disability groups, more non-English speaking web users, and an increasing population of Web-enabled devices make this a vital topic.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Download or read book Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Download or read book The Circus Train written by Amita Parikh and published by Penguin. This book was released on 2022-12-06 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Bestseller and #1 LibraryReads Pick Water for Elephants meets The Night Circus in this World War II debut about a magnificent travelling circus, a star-crossed romance, and one girl’s coming-of-age during the darkest of times. “A powerful reminder that to live is not just to survive, but to be seen and known for ourselves.” —Pam Jenoff, author of The Orphan’s Tale When all is lost, how do you find the courage to keep moving forward? 1938. Lena Papadopoulos has never quite found her place within the circus, even as the daughter of the extraordinary headlining illusionist, Theo. Brilliant and curious, Lena—who uses a wheelchair after a childhood bout with polio—yearns for the real-world magic of science and medicine, her mind stronger than the limitations placed on her by society. Then her unconventional life takes an exciting turn when she rescues Alexandre, an orphan with his own secrets and a mysterious past. As World War II escalates around them, their friendship blossoms into something deeper while Alexandre trains as the illusionist’s apprentice. But when Theo and Alexandre are arrested and made to perform in a town for Jews set up by the Nazis, Lena is separated from everything she knows. Forced to make her own way, Lena must confront her doubts and dare to believe in the impossible—herself.

Download or read book Epic Win for Anonymous written by Cole Stryker and published by Abrams. This book was released on 2011-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “sharp, witty, and well-researched” history of 4chan and its cultural impact (The Rumpus). Created by a fifteen-year-old wunderkind in 2003, it is the creative force behind “the Web's most infectious memes and catchphrases” (Wired). Today it has millions of monthly users, and enormous social influence. Epic Win for Anonymous is the first book to tell 4chan’s story. Longtime blogger and 4chan expert Cole Stryker writes with a voice that is engrossingly informative and approachable. Whether examining the 4chan-provoked Jessi Slaughter saga and how cyber-bullying is part of our new reality, or explaining how Sarah Palin’s email account was leaked, Epic Win for Anonymous proves 4chan’s transformative cultural impact, and how it has influenced—and will continue to influence—society at large.

Download or read book Converted written by Neil Hoyne and published by Penguin. This book was released on 2022-02-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

Download or read book How to Fail at Almost Everything and Still Win Big written by Scott Adams and published by Scott Adams, Inc.. This book was released on 2023-08-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World’s Most Influential Book on Personal Success The bestselling classic that made Systems Over Goals, Talent Stacking, and Passion Is Overrated universal success advice has been reborn. Once in a generation, a book revolutionizes its category and becomes the preeminent reference that all subsequent books on the topic must pay homage to, in name or in spirit. How to Fail at Almost Everything and Still Win Big by Scott Adams, creator of Dilbert, is such a book for the field of personal success. A contrarian pundit and persuasion expert in a class of his own, Adams has reached hundreds of millions directly and indirectly through the 2013 first edition’s straightforward yet counterintuitive advice—to invite failure in, embrace it, then pick its pocket. The second edition of How to Fail is a tighter, updated version, by popular demand. Yet new and returning readers alike will find the same candor, humor, and timeless wisdom on productivity, career growth, health and fitness, and entrepreneurial success as the original classic. How to Fail at Almost Everything and Still Win Big, Second Edition is the essential read (or re-read) for anyone who wants to find a unique path to personal victory—and make luck find you in whatever you do.

Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Download or read book Woo Wow and Win written by Thomas A. Stewart and published by HarperCollins. This book was released on 2016-11-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

Download or read book Clean Code written by Robert C. Martin and published by Pearson Education. This book was released on 2009 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title shows the process of cleaning code. Rather than just illustrating the end result, or just the starting and ending state, the author shows how several dozen seemingly small code changes can positively impact the performance and maintainability of an application code base.

Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Download or read book One Million Followers Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Download or read book Fragrant Heart Daily Meditations written by Elisabeth Blaikie and published by . This book was released on 2015-04-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: