Download or read book Making Ads Pay written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2013-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Download or read book Pay written by Kevin F. Hallock and published by Cambridge University Press. This book was released on 2012-09-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of people throughout the world are paid for their work. This book was written to explain why they earn what they earn and, in doing so, to help readers understand how they can earn more in both the short and long run. It describes wages, wage differences across groups, wage inequality, how organizations set pay and why, executive and 'superstar' pay, the difference between pay and 'total rewards' (including benefits, opportunities for growth, colleagues and working conditions), compensation in nonprofits, and the differences between the cost of compensation to organizations and the value employees place on that compensation. It also offers tips on what an individual can do to earn more.
Download or read book Making Innovation Pay written by Bruce Berman and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
Download or read book Unite and Fight written by Eve Livingston and published by Pluto Press (UK). This book was released on 2021-09-20 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think your union doesn't represent you? Then maybe it's time to change it.
Download or read book Making Women Pay written by Smitha Radhakrishnan and published by Duke University Press. This book was released on 2021-10-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Making Women Pay, Smitha Radhakrishnan explores India's microfinance industry, which in the past two decades has come to saturate the everyday lives of women in the name of state-led efforts to promote financial inclusion and women's empowerment. Despite this favorable language, Radhakrishnan argues, microfinance in India does not provide a market-oriented development intervention, even though it may appear to help women borrowers. Rather, this commercial industry seeks to extract the maximum value from its customers through exploitative relationships that benefit especially class-privileged men. Through ethnography, interviews, and historical analysis, Radhakrishnan demonstrates how the unpaid and underpaid labor of marginalized women borrowers ensures both profitability and symbolic legitimacy for microfinance institutions, their employees, and their leaders. In doing so, she centralizes gender in the study of microfinance, reveals why most microfinance programs target women, and explores the exploitative implications of this targeting.
Download or read book All Work No Pay written by Lauren Berger and published by Ten Speed Press. This book was released on 2012-01-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land Killer Internships—and Make the Most of Them! These days, a college resume without internship experience is considered “naked.” Indeed, statistics show that internship experience leads to more job offers with highersalaries—and in this tough economy, college grads need all the help they can get. Enter Lauren Berger, internships expert and CEO of Intern Queen, Inc., whose comprehensive guide reveals insider secrets to scoring the perfect internship, building invaluable connections, boosting transferable skills, and ultimately moving toward your dream career. She’ll show you how to: Discover the best internship opportunities, from big companies to virtual internships Write effective resumes and cover letters Nail phone, Skype, and in-person interviews Know your rights as an intern Use social networking to your advantage Network like a pro Impress your boss Get solid letters of recommendation Turn internships into job opportunities With exercises, examples, and a go-getter attitude, this next-generation internship manual provides all the cutting-edge information students and recent grads will need to get a competitive edge in the job market. So what are you waiting for?
Download or read book Making Acupuncture Pay written by L. Ac. Bauer and published by Dog Ear Publishing. This book was released on 2011-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although acupuncture is currently experiencing a great increase in acceptance and growth, many acupuncturists are failing to earn a living. Recent statistics suggest that nearly 9 out of 10 acupuncturists end-up in private practice but most of those are struggling to earn solid incomes. This book offers candid and comprehensive advice about what it really takes to manage a successful acupuncture practice in the West today. Readers will learn the unique combination of skills needed to make acupuncture services effective and affordable while still allowing practitioners to earn a comfortable living. Distilled from 25 years of full-time private practice this is real-world advice offered by one of the acupuncture profession's most experienced practitioners and authors. "Not strictly a clinical guide, or a business book, or a political treatise, but rather an original fusion of the most important aspects of all three, Making Acupuncture Pay should be required reading for every student of acupuncture, for any acupuncturist who's struggling to make a practice work, and well, for any acupuncturist...PERIOD " -Brent Ottley, L.Ac. "This book should be required reading before one enrolls in acupuncture school, as each chapter addresses the fundamental concepts and realistic prospects of the graduate earning a living as an acupuncturist." -Pamela Howard, acupuncture student Matthew Bauer began his practice in 1986 immediately after obtaining his State acupuncture license and as the sole source of support for his family of four. Learning how to manage his practice by trial and error, Matthew currently sees between 75-100 patients a week. In addition to his busy practice, Matthew also became involved with acupuncture organizations and as a consultant for the insurance industry helping to pioneer acupuncture HMO plans. He is the author of The Healing Power of Acupressure and Acupuncture, which explores the Taoist roots of Chinese medicine as a means of educating the public about acupuncture's benefits. With Making Acupuncture Pay, Matthew begins his efforts to help fellow acupuncturists achieve the level of practice success he has been blessed to enjoy.
Download or read book Making Freedom Pay written by Sharon Ann Holt and published by University of Georgia Press. This book was released on 2003-01-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The end of slavery left millions of former slaves destitute in a South as unsettled as they were. In Making Freedom Pay, Sharon Ann Holt reconstructs how freed men and women in tobacco-growing central North Carolina worked to secure a place for themselves in this ravaged region and hostile time. Without ignoring the crushing burdens of a system that denied blacks justice and civil rights, Holt shows how many black men and women were able to realize their hopes through determined collective efforts. Holt's microeconomic history of Granville County, North Carolina, drawn extensively from public records, assembles stories of individual lives from the initial days of emancipation to the turn of the century. Making Freedom Pay uses these highly personalized accounts of the day-to-day travails and victories of ordinary people to tell a nationally significant story of extraordinary grassroots uplift. That racist terrorism and Jim Crow legislation substantially crushed and silenced them in no way trivializes the significance of their achievements.
Download or read book Making College Pay written by Beth Akers and published by Crown Currency. This book was released on 2021-05-18 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading economist makes the case that college is still a smart investment, and reveals how to increase the odds of your degree paying off. “Full of easy-to-understand advice grounded in deep expertise and research.”—Martin West, William Henry Bloomberg Professor of Education, Harvard University The cost of college makes for frightening headlines. The outstanding balance of student loans is more than $1.5 trillion nationally, while tuitions continue to rise. And on the heels of a pandemic that nearly dismantled the traditional college experience, we have to wonder: Is college really worth it? From a financial perspective, says economist Beth Akers, the answer is yes. It’s true that college is expensive, but once we see higher education for what it is—an investment in future opportunities, job security, and earnings—a different picture emerges: The average college graduate earns an additionalmillion dollars over their career (compared to those who stopped their education after high school), and on average, two- and four-year schools deliver a 15 percent return on investment—double that of the stock market. Yet these outcomes are not guaranteed. Rather, they hinge upon where and how you opt to invest your tuition dollars. Simply put, the real problem with college isn’t the cost—it’s the risk that your investment might not pay off. In Making College Pay, Akers shows how to improve your odds by making smart choices about where to enroll, what to study, and how to pay for it. You’ll learn • why choosing the right major can matter more than where you enroll • the best criteria for picking a school (hint: not price, selectivity or ranking) • why working part-time while enrolled might set you back financially • why it’s often best to borrow, even if you don’t have to • the pros and cons of innovative alternatives to traditional college • how to take advantage of new, low-risk financing tools Full of practical advice for students and parents, Making College Pay reminds us that higher education remains an engine for opportunity, upward mobility, and prosperity.
Download or read book In a Day s Work written by Bernice Yeung and published by The New Press. This book was released on 2020-05-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A timely, intensely intimate, and relevant exposé." —Kirkus Reviews (starred review) The Pulitzer Prize finalist's powerful examination of the hidden stories of workers overlooked by #MeToo Apple orchards in bucolic Washington State. Office parks in Southern California under cover of night. The home of an elderly man in Miami. These are some of the workplaces where women have suffered brutal sexual assaults and shocking harassment at the hands of their employers, often with little or no official recourse. In this heartrending but ultimately inspiring tale, investigative journalist and Pulitzer Prize finalist Bernice Yeung exposes the epidemic of sexual violence levied against the low-wage workers largely overlooked by #MeToo, and charts their quest for justice. In a Day's Work reveals the underbelly of hidden economies teeming with employers who are in the practice of taking advantage of immigrant women. But it also tells a timely story of resistance, introducing a group of courageous allies who challenge the status quo of violations alongside aggrieved workers—and win.
Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Download or read book Moyers on America written by Bill Moyers and published by The New Press. This book was released on 2015-02-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Peabody Award–winning journalist shares stories and insights into our country and the crises we face in an “eloquent selection of . . . commentaries” (Publishers Weekly, starred review). Millions of Americans have invited Bill Moyers into their homes over the years. With television programs covering topics from American history, politics, and religion to the role of media and the world of ideas, he has become one of America’s most trusted journalists. Now Moyers presents, for the first time, a powerful statement of his own personal beliefs—political and moral. Combining illuminating forays into American history with candid comments on today’s politics, Moyers delivers perceptive and trenchant insights into the American experience. From his early years as a Texas journalist to his role as a founding organizer of the Peace Corps, top assistant to President Lyndon Johnson, publisher of Newsday, senior correspondent and analyst for CBS News, and producer of many of public television’s groundbreaking series, Moyers has been actively engaged in some of the most volatile episodes of the past fifty years. Drawing from these experiences, he shares his unique understanding of American politics and an enduring faith in the nation’s promise and potential. Whether reflecting on today’s media climate, corporate scandals, or religious and political upheavals, Moyers on America recovers the hopes of the past to establish their relevance for the present. “Not only a good reporter . . . a first-rate storyteller.” —The Boston Globe
Download or read book Fair Pay written by David Buckmaster and published by HarperCollins. This book was released on 2021-06-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the 2021 Porchlight Business Book Awards, Management & Workplace Culture An expert takes on the crisis of income inequality, addressing the problems with our current compensation model, demystifying pay practices, and providing practical information employees can use when negotiating their salaries and discussing how we can close the gender and racial pay gap. American workers are suffering economically and fewer are earning a living wage. The situation is only worsening. We do not have a common language to talk about pay, how it works at most companies, or a cohesive set of practical solutions for making pay more fair. Most blame the greed of America’s executive class, the ineptitude of government, or a general lack of personal motivation. But the negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the Director of Global Compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way. Buckmaster examines income inequality through the design and distribution of income itself. He explains why businesses are producing no meaningful wage growth, regardless of the unemployment rate and despite sitting on record piles of cash and the lowest tax rates[0] in a generation . He pulls back the curtain on how corporations make decisions about wages and provides practical solutions—as well as the corporate language—workers need to get the best results when talking about money with a boss. The way pay works now will not overcome our most persistent pay challenges, including low and stagnant wages, unequal pay by race and gender, and executive pay levels untethered from the realities of the average worker. The compensation system is working as designed, but that system is broken. Fair Pay opens the corporate black box of pay decisions to show why businesses pay what they pay and how to make them pay more.
Download or read book Make Them Pay written by Mike Grist and published by . This book was released on 2021-09-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Price We Pay written by Marty Makary and published by Bloomsbury Publishing USA. This book was released on 2019-09-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller Business Book of the Year--Association of Business Journalists From the New York Times bestselling author comes an eye-opening, urgent look at America's broken health care system--and the people who are saving it--now with a new Afterword by the author. "A must-read for every American." --Steve Forbes, editor-in-chief, FORBES One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr. Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research, and his own experience, The Price We Pay paints a vivid picture of the business of medicine and its elusive money games in need of a serious shake-up. Dr. Makary shows how so much of health care spending goes to things that have nothing to do with health and what you can do about it. Dr. Makary challenges the medical establishment to remember medicine's noble heritage of caring for people when they are vulnerable. The Price We Pay offers a road map for everyday Americans and business leaders to get a better deal on their health care, and profiles the disruptors who are innovating medical care. The movement to restore medicine to its mission, Makary argues, is alive and well--a mission that can rebuild the public trust and save our country from the crushing cost of health care.
Download or read book Making Women Pay written by Rachel Roth and published by Cornell University Press. This book was released on 2018-08-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once backed primarily by anti-abortion activists, fetal rights claims are now promoted by a wide range of interest groups in American society. Government and corporate policies to define and enforce fetal rights have become commonplace. These developments affect all women—pregnant or not—because women are considered "potentially pregnant" for much of their lives. In her powerful and important book, Rachel Roth brings a new perspective to the debate over fetal rights. She clearly delineates the threat to women's equality posed by the new concept of "maternal-fetal conflict," an idea central to the fetal rights movement in which women and fetuses are seen as having interests that are diametrically opposed. Roth begins by placing fetal rights politics in historical and comparative context and by tracing the emergence of the notion of fetal rights. Against a backdrop of gripping stories about actual women, she reviews the difficulties fetal rights claims create for women in the areas of employment, health care, and drug and alcohol regulation. She looks at court cases and state legislation over a period of two decades beginning in 1973, the year of the Roe v. Wade decision legalizing abortion. Her exhaustive research shows how judicial decisions and public policies that grant fetuses rights tend to displace women as claimants, as recipients of needed services, and ultimately as citizens. When a corporation, medical authority, or the state asserts or accepts rights claims on behalf of a fetus, the usual justification involves improving the chance of a healthy birth. This strategy, Roth persuasively argues, is not necessary to achieve the goal of a healthy birth, is often counterproductive to it, and always undermines women's equal standing.
Download or read book Make Them Pay written by Allison Brennan and published by Minotaur Books. This book was released on 2017-03-07 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In New York Times bestseller Allison Brennan's newest Lucy Kincaid thriller, Lucy receives an unwelcome visit from the past.
