Download or read book Making Buying Decisions written by Richard Clodfelter and published by Fairchild Books & Visuals. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text, written for students who wish to plan a career in merchandising, includes a CD-ROM with Windows-based Microsoft Excel data. Designed for use in a buying course with a heavy math emphasis, activities involve the student solving merchandising problems by using computerized spreadsheets. This manual is designed to accompany the text Retail Buying, 2nd edition, also by Richard Clodfelter.
Download or read book Statistics for Business written by Robert Stine and published by Pearson. This book was released on 2015-08-17 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Statistics for Business: Decision Making and Analysis, authors Robert Stine and Dean Foster of the University of Pennsylvania’s Wharton School, take a sophisticated approach to teaching statistics in the context of making good business decisions. The authors show students how to recognize and understand each business question, use statistical tools to do the analysis, and how to communicate their results clearly and concisely. In addition to providing cases and real data to demonstrate real business situations, this text provides resources to support understanding and engagement. A successful problem-solving framework in the 4-M Examples (Motivation, Method, Mechanics, Message) model a clear outline for solving problems, new What Do You Think questions give students an opportunity to stop and check their understanding as they read, and new learning objectives guide students through each chapter and help them to review major goals. Software Hints provide instructions for using the most up-to-date technology packages. The Second Edition also includes expanded coverage and instruction of Excel® 2010.
Download or read book Decision Analysis for Management Judgment written by Paul Goodwin and published by John Wiley & Sons. This book was released on 2014-05-12 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
Download or read book Ethical Leadership and Decision Making in Education written by Joan Poliner Shapiro and published by Routledge. This book was released on 2016-01-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the best-selling text, Ethical Leadership and Decision Making in Education, continues to address the increasing interest in ethics and assists educational leaders with the complex dilemmas in today’s challenging and diverse society. Through discussion and analysis of real-life moral dilemmas that educational leaders face in their schools and communities, authors Shapiro and Stefkovich demonstrate the application of the four ethical paradigms—the ethics of justice, care, critique, and profession. After an illustration of how the Multiple Ethical Paradigm approach may be applied to real dilemmas, the authors present a series of cases written by students and academics in the field representing the dilemmas faced by practicing educational leaders in urban, suburban, and rural settings in an era full of complications and contradictions. Following each case are questions that call for thoughtful, complex thinking and help readers come to grips with their own ethical codes and apply them to practical situations. New in the Fourth Edition: A new chapter on technology versus respect, focusing on ethical issues such as cyber-bullying and sexting. New cases on teachers with guns, the military and education, children of undocumented immigrants, homeless students, videos in bathrooms, incentive pay, first responders, private alternative high schools, verbal threats, and gaming etiquette. Updates throughout to reflect contemporary issues and recent scholarship in the field of ethical leadership. This edition adds teaching notes for the instructor that stress the importance of self-reflection, use of new technologies, and global appeal of ethical paradigms and dilemmas. Easily adaptable to a variety of uses, this book is a critical resource for a wide range of audiences, including both aspiring and practicing administrators, teacher leaders, and educational policy makers.
Download or read book Facilitator s Guide to Participatory Decision Making written by Sam Kaner and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The best book on collaboration ever written!" —Diane Flannery, founding CEO, Juma Ventures And now this classic book is even better—much better. Completely revised and updated, the second edition is loaded with new tools and techniques. Two powerful new chapters on agenda design A full section devoted to reaching closure More than twice as many tools for handling difficult dynamics 70 brand-new pages and over 100 pages significantly improved
Download or read book Marketing Management 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Download or read book Making Hard Decisions with DecisionTools written by Robert Taylor Clemen and published by Brooks/Cole Publishing Company. This book was released on 2001 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAKING HARD DECISIONS WITH DECISIONTOOLS® is a special version of Bob Clemen's best-selling text, MAKING HARD DECISIONS. This straight-forward book teaches the fundamental ideas of decision analysis, without an overly technical explanation of the mathematics used in management science. This new version incorporates and implements the powerful DecisionTools® by Palisade Corporation, the world's leading toolkit for risk and decision analysis. At the end of each chapter, topics are illustrated with step-by-step instructions for DecisionTools®. This new version makes the text more useful and relevant to students to business and engineering.
Download or read book The Complete Idiot s Guide to MBA Basics 3rd Edition written by Tom Gorman and published by Penguin. This book was released on 2011-05-03 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the time to expand your career opportunities-and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. • Practical guide to the most significant issues facing business professionals today. • A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.
Download or read book The Complete Idiot s Guide to RVing 3rd Edition written by April Maher and published by Penguin. This book was released on 2012-06-05 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and revised guide for the more than 30 million Americans who are living the RV lifestyle and the millions of others who have considered it but have not yet taken the plunge, The Complete Idiot's Guide® to RVing, Second Edition, includes the following: Basic facts about the different types of RVs-camper, van, motor home, bus, or tow rig-and the advantages of each; Advice on buying your RV, from dealer negotiations to acquiring the proper insurance; Driving tips for piloting your RV; Information on how to choose a campground with an eye for water, electricity, propane, wastewater dump, hookups, phone, cable, and campground rules.
Download or read book Management Accounting Principles Practice 3rd Edition written by Sahaf M.A. and published by Vikas Publishing House. This book was released on 2018 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is meant for students of accounting, management and business studies. It not only describes the principles, procedures and techniques of management accounting, but also explains and analyses the core concepts that have driven the development of the subject for decades. The book is a perfect blend of conceptual and practical approaches to accounting. NEW IN THIS EDITION • Completely revised and updated • New chapters on strategic management accounting, product costing, and service costing • Coverage of total quality management (TQM), just-in-time (JIT), life cycle costing, and Kaizen costing • Worked out solutions to problems and latest professional examination questions
Download or read book Don t Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Download or read book Principles of Marketing Engineering 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Download or read book Introduction to Decision Analysis written by David C. Skinner and published by . This book was released on 2009 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is the most practical and thought-provoking step-by-step guide to making better decisions that is available today! Proven techniques and solid experience are the foundation for this classic text, which was written for the manager and for the decision analysis practitioner!"--
Download or read book Arguments and Arguing written by Thomas A. Hollihan and published by Waveland Press. This book was released on 2022-05-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing is a fundamental human activity; it is a process of making sense of the world and negotiating understandings with others. Arguing can be—and often is—healthy for both relationships and societies. The values of the community are shaped through people sharing their opinions, offering reasons in support of their beliefs, and deliberating. Hollihan and Baaske present techniques for effective analysis, logical reasoning, and socially constructive argumentation. They illustrate their discussions of theory and practice with multiple engaging examples. The book focuses on narrative—argument as a story backed by evidence to evaluate courses of action or to resolve conflicts. A chapter on visual argumentation highlights the power of visual elements in arguments. Effective arguing requires a sensitivity to the demands of different argumentative contexts. Readers will become familiar with the elements of argument essential for politics, the law, debate, business, and relationships. Narrative arguments are rational arguments. Learning about the narrative reasoning process helps us tell more convincing, credible, and compassionate stories—and to become better critics of the stories we hear.
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Download or read book The Decision Makeover written by Mike Whitaker and published by Greenleaf Book Group. This book was released on 2017-09-12 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret of happy and successful people? Their ability to make good decisions. Changing careers, launching a business, starting a family, buying a home, moving to a new city? How do you know whether you’re making the right decision? In The Decision Makeover, Mike Whitaker offers a thoughtful and strategic approach for choosing wisely in all aspects of your life whether it’s about money, career, education, health, friends, or family. With his background in both business and psychology, he lays out a decision-making process that gives you the power to achieve your dreams. He even explains what to do if you’ve made some poor decisions along the way, so that you can move ahead without regret. Whitaker emphasizes the importance of understanding the difference between small and big decisions, and shows why defining your essential goals is the key to overcoming the roadblocks that can derail your progress. He reveals: • why your next decision could change your life forever • why you make bad decisions • how to avoid self-destructive decision-making • how to proceed confidently toward future decisions Filledwith engaging anecdotes and interactive exercises, The Decision Makeover gives you the tools to finally achieve all that you want. For young people just beginning to make important life decisions, or those who have seen it all and are ready for a “reset,” this timeless book is a must-have for anyone wanting to achieve the maximum success possible through purposeful decision making.
Download or read book Decision Making for Leaders written by Thomas L. Saaty and published by RWS Publications. This book was released on with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how to make decisions using the Analytic Hierarchy Process. The basics of the theory are described in a clear, non-technical manner with many examples. It is suitable for business leaders and also is probably the best book for introducing the AHP to students at the college and graduate level. In this fifth printing of the book the reader will find a new appendix containing real-life applications that validate the use of the fundamental scale of the AHP.
