Download or read book Madison Avenue Manslaughter written by Michael Farmer and published by Lid Pub Incorporated. This book was released on 2015 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Download or read book Arizona Rental Rights written by David A. Peterson and published by American Traveler Press. This book was released on 2000-06-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete information dealing with Arizona laws for all tenants and landlords for apartments, houses and mobile home settings. Updated to include the latest changes in laws made by the Arizona State Legislature.
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Download or read book Indecent Advances written by James Polchin and published by Catapult. This book was released on 2020-05-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edgar Award finalist, Best Fact Crime American Masters (PBS), “1 of 5 Essential Culture Reads” One of CrimeReads’ “Best True Crime Books of the Year” “A fast–paced, meticulously researched, thoroughly engaging (and often infuriating) look–see into the systematic criminalization of gay men and widespread condemnation of homosexuality post–World War I.” —Alexis Burling, San Francisco Chronicle Stories of murder have never been just about killers and victims. Instead, crime stories take the shape of their times and reflect cultural notions and prejudices. In this Edgar Award–finalist for Best Fact Crime, James Polchin recovers and recounts queer stories from the crime pages―often lurid and euphemistic―that reveal the hidden history of violence against gay men. But what was left unsaid in these crime pages provides insight into the figure of the queer man as both criminal and victim, offering readers tales of vice and violence that aligned gender and sexual deviance with tragic, gruesome endings. Victims were often reported as having made “indecent advances,” forcing the accused's hands in self–defense and reducing murder charges to manslaughter. As noted by Caleb Cain in The New Yorker review of Indecent Advances, “it’s impossible to understand gay life in twentieth–century America without reckoning with the dark stories. Gay men were unable to shake free of them until they figured out how to tell the stories themselves, in a new way.” Indecent Advances is the first book to fully investigate these stories of how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.
Download or read book The Effective Hiring Manager written by Mark Horstman and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential hiring and team-building lessons from the #1 Podcaster in the world The Effective Hiring Manager offers an essential guide for managers, team leaders, and HR professionals in organizations large or small. The author’s step-by-step approach makes the strategies easy to implement and help to ensure ongoing success. Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive. The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.
Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Download or read book Plagiarism the Internet and Student Learning written by Wendy Sutherland-Smith and published by Routledge. This book was released on 2008-04-24 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for Higher Education educators, managers and policy-makers, Plagiarism, the Internet and Student Learning combines theoretical understandings with a practical model of plagiarism and aims to explain why and how plagiarism developed. It offers a new way to conceptualize plagiarism and provides a framework for professionals dealing with plagiarism in higher education. Sutherland-Smith presents a model of plagiarism, called the plagiarism continuum, which usefully informs discussion and direction of plagiarism management in most educational settings. The model was developed from a cross-disciplinary examination of plagiarism with a particular focus on understanding how educators and students perceive and respond to issues of plagiarism. The evolution of plagiarism, from its birth in Law, to a global issue, poses challenges to international educators in diverse cultural settings. The case studies included are the voices of educators and students discussing the complexity of plagiarism in policy and practice, as well as the tensions between institutional and individual responses. A review of international studies plus qualitative empirical research on plagiarism, conducted in Australia between 2004-2006, explain why it has emerged as a major issue. The book examines current teaching approaches in light of issues surrounding plagiarism, particularly Internet plagiarism. The model affords insight into ways in which teaching and learning approaches can be enhanced to cope with the ever-changing face of plagiarism. This book challenges Higher Education educators, managers and policy-makers to examine their own beliefs and practices in managing the phenomenon of plagiarism in academic writing.
Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
Download or read book Wicked Muncie written by Keith Roysdon and published by Arcadia Publishing. This book was released on 2016-10-17 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the notorious and unusual side of Muncie's history. Muncie is the classic small American city. But for much of the past two centuries, the city fell victim to murder, corruption and the bizarre. Mayor Rollin Bunch went to prison for mail fraud, while his police commissioner faced a murder rap. Viola "Babe" Swartz ran a brothel out of a truck stop that was raided by police at least a dozen times but ran for sheriff in the 1974 primary election. June Holland, of the locally famous Holland triplets, killed her neighbor for refusing to sell her house.
Download or read book Crime of Magnitude written by Mark Lemberger and published by Createspace Independent Publishing Platform. This book was released on 2016-08-23 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of the murder of little Annie Lemberger, one of the most widely publicized crimes of the twentieth century.
Download or read book Absolute Madness written by Catherine Pelonero and published by Simon and Schuster. This book was released on 2017-11-07 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Absolute Madness tells the disturbing true story of Joseph Christopher, a white serial killer who targeted black males and struck fear into the residents of New York in the 1980s. Dubbed both the 22-Caliber Killer and the Midtown Slasher, Christopher allegedly claimed eighteen victims during a savage four-month spree across the state. The investigation, aided by famed FBI profiler John Douglas, drew national attention and biting criticism from Jesse Jackson and other civil rights leaders. The killer, when at last he was unmasked, seemed an unlikely candidate to have held New York in a grip of terror. His capture was neither the end of the story nor the end of the racial strife, which flared anew during circuitous prosecutions and judicial rulings that prompted cries of a double standard in the justice system. Both a wrenching true crime story and an incisive portrait of dangerously discordant race relations in America, Absolute Madness also chronicles a lonely, vulnerable man’s tragic descent into madness and the failure of the American mental health system that refused his pleas for help.
Download or read book Triangle written by David Von Drehle and published by Grove Press. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the 1911 fire that destroyed the Triangle Shirtwaist factory in New York's Greenwich Village, the deaths of 146 workers in the fire, and the implications of the catastrophe for twentieth-century politics and labor relations.
Download or read book Masters of True Crime written by R. Barri Flowers and published by Rowman & Littlefield. This book was released on 2012-07-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning murder cases from the beginning of the twentieth century to today, this is a must-read for fans of true crime and will also be compelling to mystery and thriller readers. The contributors include Harold Schechter, Katherine Ramsland, Carol Anne Davis, Burl Barer, and other leading writers in this genre.In February 1975, nine-year-old Marcia Trimble left her house in Nashville to deliver Girl Scout cookies in the neighborhood. She never returned. After a massive but fruitless search, her body was discovered on Easter Sunday. Outrage and horror gripped the community of Nashville, but the murder investigation was frustrated at every turn. The case went cold for three decades until it was finally solved.In January 1997, Herbert Blitzstein was found murdered in the living room of his Las Vegas townhouse. A notorious mob insider, "Fat Herbie" had pursued loan sharking and other rackets for decades. Now, Blitzstein had been dispatched gangland style-by three bullets to the back of the head-in what appeared to be a classic contract killing. But the details of who killed him and why turned out to be much more complicated, and the real motives and circumstances remain murky to this day. These are just two examples of the riveting stories assembled in this unparalleled collection of some of the top true-crime writers in the world. Each of the seventeen contributors draws on his or her own strengths, backgrounds, interests, and research skills to describe in a vivid narrative not only the facts of each notorious case but also the terrible emotions and macabre circumstances surrounding the crimes.
Download or read book Loyalty in Death written by J. D. Robb and published by Penguin. This book was released on 1999-10-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this novel in the #1 New York Times bestselling series known for its tantalizing blend of romance, suspense, and futuristic police procedural, New York cop Eve Dallas faces her most ingenious foe: a “secret admirer” who taunts her with letters…and kills without mercy. An unknown bomber is stalking New York City. He is sending Eve Dallas taunting letters promising to wreak mass terror and destruction among the “corrupt masses.” And when his cruel web of deceit and destruction threatens those she cares for most, Eve fights back. It’s her city...it’s her job...and it’s hitting too close to home. Now, in a race against a ticking clock, Eve must make the pieces fit—before the city falls.
Download or read book Truth Lies and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book Twentysomething written by Samantha Henig and published by Penguin. This book was released on 2013-10-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mother-daughter writing team reports on what's really up with kids today Science writer Robin Marantz Henig and her daughter, journalist Samantha Henig, offer a smart, comprehensive look at what it's really like to be twentysomething—and to what extent it’s different for Millennials than it was for their Baby Boomer parents. The Henigs combine the behavioral science literature for insights into how young people make choices about schooling, career, marriage, and childbearing; how they relate to parents, friends, and lovers; and how technology both speeds everything up and slows everything down. Packed with often-surprising discoveries, Twentysomething is a two-generation conversation that will become the definitive book on being young in our time. "The fullest guide through this territory . . . A densely researched report on the state of middleclass young people today, drawn from several data sources and filtered through a comparative lens." —The New Yorker
