Download or read book Innovating in Practice written by Tiziana Russo-Spena and published by Springer. This book was released on 2016-11-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.

Download or read book Reconnecting Marketing to Markets written by Luis Araujo and published by OUP Oxford. This book was released on 2010-12-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Download or read book Business Transformation through Blockchain written by Horst Treiblmaier and published by Springer. This book was released on 2018-12-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this edited collection offers a number of contributions from leading scholars investigating Blockchain and its implications for business. Focusing on the transformation of the overall value chain, the sections cover the foundations of Blockchain and its sustainability, social and legal applications. It features a variety of use cases, from tourism to healthcare. Using a number of theoretical and methodological approaches, this innovative publication aims to further the cause of this ground-breaking technology and its use within information technology, supply chain and wider business management research.

Download or read book The Constructivist Credo written by Yvonna S Lincoln and published by Routledge. This book was released on 2016-06-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Constructivist Credo is a set of foundational principles for those wishing to conduct social science research within the constructivist paradigm. They were distilled by Yvonna Lincoln and Egon Guba from their many writings on this topic and are provided in the form of 150 propositional statements. After Guba’s death in 2008, the Credo was completed by Lincoln and is presented here. In addition to the key principles of constructivist thought, the volume also contains an introduction to constructivism, an intellectual biography and complete bibliography of Guba’s work, and a case study using constructivism, showing how the paradigm can be applied to a research study.

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