Download or read book Marketing Online written by Marcia Yudkin and published by Plume. This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract new customers and clients with the help of this strategic guide to maneuvering on the information superhighway. Today's popular online services, such as CompuServe, Prodigy, and America Online, along with the Internet and local bulletin board systems, offer an inexpensive marketing tool to anyone who knows how to exploit them. Here Marcia Yudkin shows you exactly how to reach your market, select the best approach, and keep from overstepping the ethical and legal boundaries set by the services and their users.
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Download or read book Low Cost Marketing Strategies For Bars And Restaurants written by Tina Best and published by The Butler Publishing Group. This book was released on 2010-04-14 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the world economy hitting a record low, more and more consumers are tightening their belts and cooking at home, or when they do go out, they look for bargain prices. Many people realize that a night at a restaurant is a pure luxury. Knowing this, the savvy restaurateur is going to have to employ every trick up his sleeve to entice people to keep coming through his doors.
Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book Instant Marketing for Almost Free written by Susan Benjamin and published by Sourcebooks, Inc.. This book was released on 2007-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, developing high-impact marketing strategies is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost: Reaching out to Internet "communities" "Street" and other nontraditional advertisements Email marketing that's not spam And hundreds of other methods Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches.
Download or read book Smarter Branding Without Breaking the Bank written by Brenda Bence and published by eBookIt.com. This book was released on 2011-11-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team
Download or read book Low Cost Marketing Strategies written by Elizabet Deran and published by Praeger. This book was released on 1987-04-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. Low-Cost Marketing Strategies is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Download or read book Low Cost Marketing Ideas written by Ehsan Zarei and published by Lulu.com. This book was released on with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Download or read book Guerrilla Marketing for Social Media 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Business. This book was released on 2002 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing specialists and entrepreneurs who want to thrive in an increasingly competitive marketplace this guide explains how to create a loyal core of repeat customers.
Download or read book Low Cost Marketing and Advertising written by Ken Heathcote and published by Paragon Publishing. This book was released on 2015-01-02 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing your place in the market goes much deeper than mere words, pictures, slogans or eye-catching phrases. Although all of these are important, it is the substance of the company, the soul and the ethos that defines the leaders in the race to the top. I started this book over thirty years ago and produced it as an aid to help me with our company’s marketing and training courses. It was only after a suggestion by a colleague that I decided to reinvent it and bring it into the twenty-first century. The book is designed to meet the needs of small and medium size companies. It is however, a book that may just embrace all companies who wish to establish and promote their core values and their beliefs and ultimately develop the intangible substance I call emotional glue. “Heathcote’s leadership started a fashion that became a phenomena. He inspired millions.” Paul Fletcher MBE – Founder Partner at StadiArena “A very dedicated professional. A speaker for all ages. He has a lot to give and there is a lot to learn.” Sam Allardyce – Football Manager at West Ham United
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
