Download or read book Low cost carrier industry A focus on Germanwings strategy written by Volker Küpper and published by GRIN Verlag. This book was released on 2008-05-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - General, grade: 1,0, Edinburgh Napier University, course: Economics of Business Strategy, language: English, abstract: Since the world’s first airline company has been established (German Airship Transport Corporation in 1909), especially the new style of low-cost airlines increased the competition on the market for commercial flights. Towards the end of the century low-cost airlines offered first no-frills products at a low price. The concept originated in the U.S., before it spread to Europe in the early 1990’s and subsequently to the rest of the world (Chan 2000). One main reason for the accelerated increase of low-cost flights can be seen in the EU enlargement, where open skies arrangements were extended. As a result low-cost routes were established by existing and new operators. The main characteristic of this new strategic orientation was the lower operating cost structure than this of the traditional market participants. The traditional airline industry had to face an essential change in the market, with an increase of competition and new business models. Focusing on Europe, there were only a few low-cost airlines before the year of 2000. However, today about 60 low-cost carriers moved mainstream in Europe with a total market share of 24%, whereas in Germany 23 low-cost airlines operate (Berster 2007)... ...To evaluate the specific strategy of Germanwings it is necessary to set limits to the field of study. After introducing the company itself, the strategic position will be evaluated by focusing on Germany. Thus, Germanwings will be compared to the operators acting in this country. Therefore, it is useful to introduce a strategic mapping and the analysis of price practices focusing on Germanwings. Furthermore, important individual measures of the company will be explained which soften the impact of the above mentioned external influencing factors (PEST-analysis). Finally, some up-to-date measures of the company will conclude its strategic orientation.

Download or read book Strategic Management in the Aviation Industry written by Herbert Baum and published by Taylor & Francis. This book was released on 2017-07-05 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Download or read book Strategic Management in Aviation written by Thomas C. Lawton and published by Routledge. This book was released on 2017-05-15 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable volume reprints the most important and influential journal articles and papers on aviation management with an extensive introduction by the editor. The volume is designed to improve access to the journal literature for libraries expanding their collections and provide scholars with a convenient and authoritative reference source. Tom Lawton selects the best of the management literature in this area from the top journals as well as including harder-to-find articles in the wider strategic management literature. The volume will be essential reading for all scholars and students interested in aviation management issues as well as those working in the industry who want a snapshot of current thinking in the field.

Download or read book Business Guide for Strategic Management written by Alfred-Joachim Hermanni and published by Springer Nature. This book was released on 2023-07-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book follows the credo "Don't work hard - work smart". Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to open up business perspectives. In alphabetical order, the book presents the success factors, methods and strategies that help strengthen market positions and realign strategies. The clear chapters are also very suitable for reference. The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. For the 2nd edition, numerous text passages have been revised, new case studies have been integrated and up-to-date data material has been made accessible. With valuable practical tips at the end of each chapter. The electronic usage of the German-language edition of the book has so far led to more than 1.6 million accesses.

Download or read book Incumbent Inertia in Light of Disruptive Change in the Airline Industry Causal Factors and Top Management Moderators written by Oliver Viellechner and published by ibidem-Verlag / ibidem Press. This book was released on 2010-08-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver Viellechner addresses the response behavior of incumbent firms when facing discontinuous change by innovative business models. Almost always, this entails a problem of inertia, i.e. the sluggishness of incumbent response due to insecurity in deciding on an adequate response strategy. Viellechner investigates disruptive change in the European airline industry during the 1990s, when low-cost airlines severely challenged established carriers. By conducting four case studies, he identifies new causes of inertia and reveals the role of top management teams in improving incumbent firms' responsiveness. Viellechner's new book is relevant to both researchers and managers. It links concepts of strategy, organizational and psychological research and sheds light on the new competitive structure of an industry which has been repeatedly challenged by entrants and external shocks.

Download or read book Low Cost Carriers written by Stephen Ison and published by Routledge. This book was released on 2017-07-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories.

Download or read book Critical Issues in Air Transport Economics and Business written by Rosário Macário and published by Routledge. This book was released on 2010-10-04 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a look at the critical issues facing the airline industry featuring contributions from key figures in Europe, the US and Asia. Elements for success and failure are discussed and material is offered for strategic thinking.

Download or read book Strategic Marketing Approaches within Airline Management How the Passenger Market causes the Business Concepts of Full Service Network Carriers Low Cost Carriers Regional Carriers and Leisure Carriers to overlap written by Susanne Bölke and published by diplom.de. This book was released on 2014-05-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.

Download or read book Airline Industry written by Nawal K. Taneja and published by Routledge. This book was released on 2016-06-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption created by Apple by the introduction of the iPod and iTunes, and by Netflix within the entertainment sectors using partners within the ecosystem; think of Uber that didn’t build an app around the taxi business but rather built a mobility business around the app to improve customer experience. Airline Industry considers whether the airline industry is poised for disruptive innovations from inside or outside of the industry. Although airlines have a long history of continuous improvements and innovation, few of their innovations can be classified as disruptive innovations. The few disruptive innovations that did emerge were facilitated, for example by new technology (jet aircraft) and government policy (deregulation). Now there are new forces in play-customers who expect to receive products that are more personalized and experience-based throughout the entire journey, new customer interfaces (via social media), advanced information systems and analytics, financially powerful airlines based in emerging nations, and the rise of unencumbered entrepreneurs who think differently as well as platform-focused integrators.

Download or read book Air Transportation Industry written by Edward Majewski and published by CRC Press. This book was released on 2024-10-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Transportation Industry considers the influence of political, legal, economic, social, and technological factors on the developments in the industry. It provides a brief historical background of the air transport industry, the determinants of the changes in the airline business, and adaptation processes that resulted in the evolution of business models and structural changes in the industry. Utilizing a unique database containing the characteristics of more than 16,000 air carriers worldwide, the book discusses key findings related to changes in the transport capacity of airlines operating at different points in time, including the length of the lifecycle and reasons for termination of activity, types, and geographical scope of operations. It also explores the impacts of global and regional-scale legal regulations. The book will interest air transportation and airport operations researchers. It can also serve as a reference for management and operations transportation students in logistics, air transportation, and economics courses.

Download or read book Managing Negotiations written by Thorsten Reiter and published by Routledge. This book was released on 2021-12-28 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Negotiations is a collection of seven global, real-life case studies on prominent negotiations in the realm of international business and politics. The book combines the rigorously researched frameworks of academia with the real-world challenges of negotiations. The cases combine scientific negotiation management practices as well as theories with real-world examples that demonstrate how to conduct successful negotiations and which prominent pitfalls to avoid. The topics discussed reach from mergers & acquisitions, collective bargaining, international diplomatic treaties to international free trade agreements. Each case study starts with an overview comprising three key objectives and ends with the key learnings as well as reflective questions for class discussion. This casebook can be used as recommended reading on Negotiation and Strategic Management courses at postgraduate, MBA and Executive Education level and serves as a guide for practitioners responsible for contract management, negotiation and procurement.

Download or read book The No Frills Strategy of Low Cost Carriers written by Daniel Döring and published by GRIN Verlag. This book was released on 2009-11 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Schmalkalden University of Applied Sciences, language: English, abstract: Therefore the FIRST chapter in this paper is going to have a look at the developments of the international airline industry in Europe. Here we are going to have a look at the historical development. It is going to be described in detail how the deregulation and liberalization in Europe happened, and what changes have been put in place. The liberalization packages are going to be described in detail, and the outcomes of the liberalisation and deregulation are going to be stated. In chapter THREE, the LCC's are going to be introduced. Here we are going to have a quick introduction on what 'NO-Frill' means in the context of air travel. Further the development of LCC's in Europe is going to be shown. After that there is going to be a focus on the development of LCC's in Germany. Here the airlines which operate in Germany are going to be stated, and how they have developed over the years. Chapter FOUR is going to focus on the marketing strategy of LCC's in Europe, and how they operate. This chapter focuses on how they operate, how they choose their network and fleet. Also important is to find out what their target market is, and how they manage their sales and pricing strategy. This chapter gives a detailed explanation on how such airlines function. After having had a look at the LCC's strategy, Chapter FIVE focuses on the effects such airlines have on secondary airports. Also this chapter describes what regional effects such an airport has on its surrounding. In Chapter SIX the Airport Frankfurt Hahn stands in the centre of discussion. This chapter describes the several development stages of Frankfurt Hahn in terms of terminal or runway extension, and passenger development. Also this chapter analyses the catchment area of Frankfurt Hahn, and its infrastructure. After havi

Download or read book A Global Guide to Human Resource Management written by Thomas Klikauer and published by Routledge. This book was released on 2022-06-17 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Global Guide to Human Resource Management is a concise HRM introductory text offering a uniquely non-region-specific approach to people management in international business organisations. The book presents an alternative to standard managerial approaches, reflecting the perspectives of multiple stakeholders (workers, trade unions, states and governments, NGOs) to critically evaluate HRM in practice and, in so doing, enables students to make effective decisions in their own practice, wherever their careers take them. Its accessibility and concision make it well suited to short courses for non-HRM and non-business specialists. This text covers all major introductory topics for non-specialists, introducing the concept and purpose of HRM, through recruitment, people, skills, designing work, promoting health, rewarding success, and successful and ethical people management. This edition includes a new chapter on green HRM. Rich with pedagogical features, the book includes five case studies per chapter to connect theory with practice. It is also supported with a range of instructor materials including online guest lectures, general discussion questions, a glossary, an index, and online documentaries that explain how to manage people. It is essential reading for students interested in Human Resources and Personnel Management, Organisational Behaviour and Development and Workplace Culture.

Download or read book Airline Network Development in Europe and its Implications for Airport Planning written by Dr Guillaume Burghouwt and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale and complex airport investments need a detailed, long/medium-term planning of airport infrastructure. Such planning requires at least predictable traffic volumes (and traffic composition) within the planning horizon. On the other hand, airline route networks are increasingly dynamic structures that frequently show discontinuous changes. As a consequence, the much more volatile airport traffic restricts the value of detailed traffic forecasts. Volatility of airport traffic and its composition requires flexibility of airport strategies and planning processes. The book explores this dilemma through a detailed study of airline network development, airport connectivity and airport planning in the deregulated EU air transport market. The questions the book seeks to answer are: · how have airlines responded to the regime changes in EU aviation with respect to the configuration of their route networks? · what has been the impact of the reconfiguration of airline network configurations for the connectivity of EU airports? · how can airport planners and airport authorities deal with the increasingly uncertain airline network behaviour in Europe?

Download or read book Life After Privatization written by Raj S. Chari and published by . This book was released on 2015 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life After Privatization offers a refreshing and original theoretical conceptualization of what happened to stateowned enterprises after they were privatized from the late 1970s onwards. Some privatized firms have become today's European and global giants, 'Alphas', merging with or acquiring other firms, whereas other firms, 'Betas', have been taken over by Alphas or other sectoral leaders. The book raises questions such as which privatized firms in the airline, automobile, and the electricity sectors in the UK, France, Germany, Italy and Spain are Alphas and Betas today? And why? Building on a variety of themes from both Political Science and Business Studies, it considers a comprehensive set of explanations both internal and external to the firm, to analyse why a firm may become an Alpha or a Beta. The evidence shows that while internal factors are important, the more external, political, factors are necessary and sufficient to explain why a firm becomes an Alpha or a Beta. This includes the impact of liberalization, the roles of states, and the actions of regulators that are lobbied by firms. Based on exhaustive evidence, Life After Privatization concludes with a novel inductive theory, which offers a significant step forward for social science scholars' and practitioners' understanding of the 'politics' businesses face in global markets.

Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.

Download or read book Marketing Differences Between Traditional Airlines and Low cost Airlines in Europe written by Nils Kernchen and published by GRIN Verlag. This book was released on 2007-08 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, ESG Management School, Paris, 33 entries in the bibliography, language: English, abstract: European Media is writing daily articles about the situation of the European airline business. The European airline market is, at the moment, with all the important changes and actual turbulences, the most dynamic industry sector. Some of these changes are: The creation of new low-cost airlines in Europe, like Germanwings (Germany), Volareweb (Italy), and Sky Europe (Slovakia); The disappearance and bankruptcy of airlines, such as V-Bird (Netherlands) and Swissair; Air France merges with KLM to become the worlds biggest airline group; A significant increase of purchases of airplanes by Arabic airlines. This thesis focuses on the low-cost airlines, which arrived in Europe during the last 10 years and changed micro and macro environment of the airline business. Low-cost airlines like Ryanair and EasyJet make big profits while Alitalia, British Airways, Air France, and Lufthansa are having enormous problems. The general opinion is that low-cost airlines are successful because of its lower cost in production, and therefore of its lower price they can offer to the customers. The thesis will show that the cost factor is not the only reason for the success of low-cost airlines: "Being cheap is not enough" The objective of the thesis is to find other reasons which explain the success of low-cost airlines by analysing the marketing development of European low-cost airlines with its strategies, positioning, customer satisfaction etc. Of special interest: The question how the low-cost trend changes the marketing and the behaviour of the traditional airlines and how do the customers react. As reaction to this trend the traditional airlines are reducing at the moment costs in salary, distribution, maintenance etc. to survive. Th