Download or read book Brands Win Championships written by Jeremy Allen Darlow and published by . This book was released on 2015-01-31 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Download or read book Fightin Words written by Joe Cox and published by Simon and Schuster. This book was released on 2016-10-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-standing rivalry between the Kentucky Wildcats and the Louisville Cardinals is one of the most heated in college basketball. Facing off against each other on the court for over a century, the intrastate rivalry became red-hot over thirty years ago when the two faced each other in 1983 NCAA tournament, and Louisville narrowly edged out the Wildcats to advance to the Elite Eight. The heat hasn’t died down since ’83; in fact, the animosity between the two has only gotten stronger, with numerous face-offs—both on and off the court. In Fightin’ Words, Joe Cox and Ryan Clark expertly narrate the blow-by-blows of all the most important moments in the history of the Kentucky-Louisville rivalry. Fightin’ Words, first published in 2014 and now newly updated in paperback, covers the hundred-plus year span of the feud. From the twelve games played prior to the fated 1983 meeting, to the Wildcat-Cardinal meet-up in the Final Four round of 2014 NCAA tournament, and every game in between through the 2014-15 season, all the games covered include insightful pregame evaluation, commentary on the games’ most important plays, and expert postgame analysis, along with interviews from key players. From off the court, read how Louisville coach Denny Crum craftily out-recruited Kentucky coach Joe Hall or the athletes in inner-city Louisville; discover a blow-by-blow of Hall of Fame coach Rick Pitino’s move from the Wildcats to the Cardinals; and learn how John Calipari transformed a losing Kentucky team into NCAA Champions. With individual chapters chronicling every meet-up, Fightin’ Words is a must-have for every true fan of college basketball. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Download or read book Fabric of the Game written by Chris Creamer and published by Simon and Schuster. This book was released on 2020-11-03 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They’re so ingrained in our lives we don’t even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter). All that and more is explored in Fabric of the Game, authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League’s team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.

Download or read book Official Collegiate Football Record Book written by National Collegiate Athletic Association and published by . This book was released on 1963 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Boys from Corbin written by Gary P. West and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the Los Angeles Lakers, St. Louis Cardinals, New York Knicks, San Diego Chargers, Oakland Raiders, Kentucky Wildcats, Louisville Cardinals, Western Kentucky Hilltoppers, Furman Paladins and the Eastern Kentucky Colonels all have incommon? They have all had star athletes who began their careers as Corbin Redhounds. For four decades the 30's, 40's, 50's, and 60's, Corbin High School sports were the glue that held the town together. For those who worked on the railroad, cut or hauled timber, or chiseled and drug coal from the nearby mines, football and basketball was a diversion from the daily chore of providing for their families. Sports were the common denominator that transcended economic levels of Corbin's citizenry. There are others who were prep AllAmericans, college AllAmericans, NBA and NFL allstars. The Boys from Corbin-America's Greatest Little Sports Town is not just a story . .. it's a phenomenon.

Download or read book The Long Game written by Mitch McConnell and published by Penguin. This book was released on 2019-12-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback with a foreword by President Donald J. Trump, Senate Majority Leader Mitch McConnell's memoir shows how one of the most successful public figures of our time has worked to advance conservative values in Washington. Under Mitch McConnell’s famously quiet and strategic leadership, Republicans in the Senate have seen win after win—from tax cuts and deregulation to major improvements for veterans, farmers, and our national defense. In 2018, President Donald Trump dubbed McConnell “the greatest leader in history”—and even his harshest critics on the Left acknowledge his skill. Now with a new foreword by President Trump and an afterword that details McConnell’s friendship with Supreme Court Justice Antonin Scalia, this paperback edition of McConnell’s memoir reveals the backdrop of his decision not to fill Scalia’s vacant seat until after the 2016 presidential election. Of this decision, New York Times chief Washington correspondent Carl Hulse wrote that “McConnell not only preserved a Supreme Court seat, he elected Donald Trump president.” The years of the McConnell-led Senate have proved that lasting change can only be won by playing the long game. Leading up to the 2020 election, when the system of government our Founding Fathers created will again be threatened by the Left, this book is necessary reading for anyone who wants to avoid repeating the mistakes of our recent past.

Download or read book 100 Things Arkansas Fans Should Know Do Before They Die written by Rick Schaeffer and published by Triumph Books. This book was released on 2014-09-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From famed moments such as the Razorbacks winning the 1994 NCAA Tournament to lesser known trivia, including which uniform configuration is considered a curse or knowing the animal that was the school's original mascot, 100 Things Arkansas Fans Should Know & Do Before They Die reveals the most critical moments and important facts about Arkansas football and basketball. With details on past and present players, coaches, and teams that are part of the university's storied history, this book contains everything Hogs fans should know, see, and do in their lifetime and encapsulates what being a Razorbacks fan is all about.

Download or read book Tales from the New York Jets Sideline written by Mark Cannizzaro and published by Simon and Schuster. This book was released on 2016-09-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for fans of the Mark of a Lion series and Bill Parcells Pro football chronicle of the New York Jets Covers the successes and losses of the Jets For over 55 seasons, the New York Jets have not enjoyed large doses of pride and glory. Yes, Joe Namath led them to a stunning Super Bowl III upset victory in 1968. But since then, the Jets have gone back and forth between maddening and entertaining, bumbling and embarrassing, and constantly teasing their fierce fan base. At this point, rather sadistically, the rollercoaster of rooting for the Jets has become a way of life. In Tales from the New York Jets Sideline, author Mark Cannizzaro brings his readers on a journey. Readers and author travel through Cannizzaro’s eyes and the eyes of the subjects he has covered, throughout the maze of musings, controversial coincidences, and the occasional brilliance that the Jets have displayed during the years the author has followed the franchise. This includes their consecutive AFC Championship Game losses in 2009 and 2010 and the following struggles, adding to the former angst and teases Jets fans have felt since Joe Willie’s memorable triumph. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Download or read book The Super Bowl written by David Fischer and published by Simon and Schuster. This book was released on 2015-10-06 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1966, as the champions of the AFL and NFL prepared to play each other for the first time, Kansas City Chiefs–owner Lamar Hunt wrote the following to Commissioner Pete Rozelle: “I have kiddingly called [the championship game] the Super Bowl, which obviously can be improved upon.” How wrong Hunt was. After the AFL merged with the NFL, “Super Bowl” became the official title of the NFL championship game in the years to come. In celebration of the first fifty Super Bowls, David Fischer traces its evolution from a game that didn’t sell out in 1967 to a worldwide phenomenon with a viewership in the hundreds of millions. Packed with dozens of arresting full-color illustrations—highlighting game action, memorabilia, and players and coaches—The Super Bowl includes sections on the greatest games, individual performances, and game-changing plays. Fischer explores unique Super Bowl angles as well, including a ranking of “The Best Who Never Won” and “The Best Who Never Lost,” along with perspectives from players and fans. He covers the action, the heroes, the strategy, and the records from half a century of championship football. This celebration of the fiftieth anniversary of America’s premier sporting event is an essential addition to any football fan’s collection. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Download or read book Wrigley Field Year by Year written by Sam Pathy and published by Simon and Schuster. This book was released on 2019-05-07 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than just a lavishly illustrated and highly readable book, Wrigley Field Year by Year, originally published in 2014 and updated through the 2018 season, is the result of a quarter century of meticulous research. Written by a baseball historian and recognized authority on the “Friendly Confines,” this is the first book to detail each year of the storied park’s existence. The book covers not only the Chicago Cubs and the Chicago Federal League baseball teams in detail, it touches on the Chicago Bears football team, basketball, hockey, high school sports, track and field, and political rallies. It references activities and changes throughout the park and in its neighborhood on Chicago’s North Side. In addition to pertinent Cubs statistics, the author’s year-by-year coverage includes: A “game of the year” A description of unusual and interesting happenings in the ballpark A quote from the year that best captures its essence Supplementing the year-by-year approach are nine chapters that divide Wrigley Field’s rich history into nine “innings” along with informative appendixes that will delight every Cubs fan, from the casual to the obsessed. The book’s easy-to-use format and wealth of information make it a resource that readers will turn to again and again.

Download or read book Tales From Behind The Steel Curtain The Best Stories of the 79 Steelers written by Jim Wexell and published by Simon and Schuster. This book was released on 2012-01-31 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Immaculate Reception" may have started it all, but the 1979 Pittsburgh Steelers put the stamp on the modern era’s greatest sports dynasty. It’s not even a debate. No other National Football League team in the modern sports era—as defined by Nielson—won so much in so little time. The tag is sure to stay with the Steelers for a long, long time. Fans in Pittsburgh can thank NFL free agency, but only in part. They should really thank the ’79 Steelers for winning a fourth title when, really, the team should not have done so. The 1979 Steelers were not supposed to win a championship. The Steel Curtain was in decline, and the Houston Oilers were pounding on the door of the AFC. By the end of the season, of course, the banged-up Oilers were not to be feared, not with the San Diego Chargers gathering steam. In the NFC, the Dallas Cowboys could taste revenge, particularly after Steelers coach Chuck Noll had mocked them unmercifully following the previous year’s Super Bowl. However, the Steelers persevered. "We probably won it more on desire, football intellect," said Steelers defensive superstar "Mean" Joe Greene. Greene admitted that the defense was in decline. He even admitted his great career was in decline, but he never thought the end of the dynasty was near. Star quarterback Terry Bradshaw, on the other hand, with his career just taking off, knew the end was at hand, and after his greatest season, after his second of back-to-back Super Bowl Most Valuable Player awards, Bradshaw hinted at retirement. "I probably should have," he admits 25 years later. The 1979 season had exhausted Bradshaw, a topic he talks about in Tales from Behind the Steel Curtain. Greene also has plenty to say. So do their teammates and their coaches, not to mention the scouts, front office and support personnel, media, and fans. They all have tales to tell about the key season of one of the greatest dynasties the sports world has ever seen. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

Download or read book The Encyclopedia of Louisville written by John E. Kleber and published by University Press of Kentucky. This book was released on 2014-07-11 with total page 1029 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 1,800 entries, The Encyclopedia of Louisville is the ultimate reference for Kentucky's largest city. For more than 125 years, the world's attention has turned to Louisville for the annual running of the Kentucky Derby on the first Saturday in May. Louisville Slugger bats still reign supreme in major league baseball. The city was also the birthplace of the famed Hot Brown and Benedictine spread, and the cheeseburger made its debut at Kaelin's Restaurant on Newburg Road in 1934. The "Happy Birthday" had its origins in the Louisville kindergarten class of sisters Mildred Jane Hill and Patty Smith Hill. Named for King Louis XVI of France in appreciation for his assistance during the Revolutionary War, Louisville was founded by George Rogers Clark in 1778. The city has been home to a number of men and women who changed the face of American history. President Zachary Taylor was reared in surrounding Jefferson County, and two U.S. Supreme Court Justices were from the city proper. Second Lt. F. Scott Fitzgerald, stationed at Camp Zachary Taylor during World War I, frequented the bar in the famous Seelbach Hotel, immortalized in The Great Gatsby. Muhammad Ali was born in Louisville and won six Golden Gloves tournaments in Kentucky.

Download or read book The One Day Contract written by Rick Pitino and published by St. Martin's Press. This book was released on 2013-10-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A life-changing guide to achieving your goals, by the 2013 NCAA champion college basketball coach and #1 New York Times bestselling author. Rick Pitino is famous as one of the most dynamic and successful basketball coaches of our time, leading the University of Louisville Cardinals to the NCAA basketball championship in 2013, and is renowned for writing the #1 New York Times bestselling success and leadership book, Success is a Choice. In his new book, The One-Day Contract, Pitino details his key to success, on the court and in life: to focus on making the most of each day, by creating a contract with yourself. Coach Pitino was able to turn Louisville into NCAA champions by applying this idea to everything he and the team did-every practice, every recruiting visit, every game preparation, every scouting report, every instruction that he gave players and coaches, and everything he did himself. Each day became just as important as reaching the national championship, and so, by honoring the one-day contract, he and Louisville moved through adversity toward their goal. In this inspiring and practical guide, Coach Rick Pitino illustrates how to set your own one-day contract, and follow through to honor it for each day, each goal, and each interaction with another person. Pitino shows how to: - Establish focus as a discipline in everything you do: planning, strategy, priorities, and career advancement. - Discover the true key to success: not ambition, not wealth, not power, but humility. - Use technology wisely-but don't let it replace personal connection with the people you work and live with. - Own up to your problems, tell the truth and they will become part of your past. Lie and they become part of your future. - Make small changes and add value to every minute of your life. The One-Day Contract will reshape the way you approach your job, your goals, and your life.

Download or read book Breaking Cardinal Rules written by Katina Powell and published by First Edition Design Pub.. This book was released on 2015-10-02 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expose of sexual recruiting tactics from the journal pages of an escort queen. Breaking Cardinal Rules is an exposé by escort Katina Powell based on her experiences providing sexual services for the basketball program at the University of Louisville. It is written with Pulitzer Prize-winning investigative journalist Dick Cady. Powell has filled five journals with details of her escort escapades, sexual encounters and her activities at the University of Louisville. Most of the U of L services she provided took place in the men's dormitory where most of the basket players reside. Her main contact and the man with the money–the school's former director of basketball operations and former graduate assistant, Andre McGee–kept Powell and her girls busy from 2010 to 2014. Powell does not present a sympathetic character. Her life is full of contradictions. She has no remorse over the choices she has made. Her story is true in all its graphic detail. "If you think you've heard seamy tales about recruiting before, wait till you get a load of this. The Louisville high command has vowed to take the matter very seriously. It should." -Mike Lopresti, retired USA Today sports columnist Keywords: University Of Louisville, Cardinals, Recruitment, Basketball, College, Sports, Recruitment Violations, Sex, Striptease Andre Mcgee, Escorting Services

Download or read book Doctor Dealer written by Mark Bowden and published by Grove/Atlantic, Inc.. This book was released on 2007-12-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the # 1 New York Times–bestselling author of Black Hawk Down: The “shocking” story of the country’s unlikeliest drug kingpin (The Baltimore Sun). By the early 1980s, Larry Lavin had everything going for him. He was a bright, charismatic young man who rose from working-class roots to become a dentist with an Ivy League education and a thriving practice, and a beloved father with a well-respected family in one of Philadelphia’s most exclusive suburbs. But behind the façade of his success was a dark secret: Lavin was also the mastermind behind a cocaine empire that spread from Miami to Boston to New Mexico, catering to lawyers, stockbrokers, and other professionals, and generating an annual income of $60 million for the good doctor. Now, Mark Bowden, a “master of narrative journalism” (The New York Times Book Review) tells the harrowing saga of Lavin’s rise and fall in “a shocking American tragedy . . . [that] shoots straight from the hip” (Pittsburgh Post-Gazette). “An engrossing crime story and a compelling morality tale.” —The Arizona Republic “Has all the elements of a chilling suspense thriller . . . A smoothly crafted, exciting, can’t-put-it-down book.” —The New Voice (Louisville)

Download or read book Don t Know Tough written by Eli Cranor and published by Soho Press. This book was released on 2022-03-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE EDGAR AWARD WINNER OF THE PETER LOVESEY FIRST CRIME NOVEL CONTEST Friday Night Lights gone dark with Southern Gothic; Eli Cranor delivers a powerful noir that will appeal to fans of Wiley Cash and Megan Abbott. In Denton, Arkansas, the fate of the high school football team rests on the shoulders of Billy Lowe, a volatile but talented running back. Billy comes from an extremely troubled home: a trailer park where he is terrorized by his mother’s abusive boyfriend. Billy takes out his anger on the field, but when his savagery crosses a line, he faces suspension. Without Billy Lowe, the Denton Pirates can kiss their playoff bid goodbye. But the head coach, Trent Powers, who just moved from California with his wife and two children for this job, has more than just his paycheck riding on Billy’s bad behavior. As a born-again Christian, Trent feels a divine calling to save Billy—save him from his circumstances, and save his soul. Then Billy’s abuser is found murdered in the Lowe family trailer, and all evidence points toward Billy. Now nothing can stop an explosive chain of violence that could tear the whole town apart on the eve of the playoffs.

Download or read book Louisville Slugger Book of Great Hitters written by D. W. Crisfield and published by Jossey-Bass. This book was released on 1998-02-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetically arranged profiles of 100 of the greatest sluggers of all time including for each a photograph, career statistics, and other facts.