Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Download or read book Wild Company written by Mel Ziegler and published by Simon and Schuster. This book was released on 2012-10-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

Download or read book Getting Started in Options written by Michael C. Thomsett and published by John Wiley & Sons. This book was released on 2007-08-13 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Dynamic World of Options Investing Getting Started In Options Seventh Edition Many people fail to capitalize on the potentially lucrative opportunities that options present, simply because they don't fully understand how options work. But with Getting Started in Options, Seventh Edition, author Michael C. Thomsett looks to change this. Written in a straightforward and accessible style, Getting Started in Options, Seventh Edition provides you with a solid foundation in this field, and will help you become fully familiar with one of today's most important investment vehicles. Each page of this informative guide addresses essential options issues, including how to: * Identify your own risk tolerance levels and decide how to effectively incorporate options into your own portfolio * Master options terminology and concepts * Use options in a powerful insurance strategy to protect against losses in stock investments * Perform "paper trades" before putting real money at risk * Utilize the many new online resources available to you * Understand time values, striking price, and expiration Besides new examples, updated charts, and timely investor tips, this latest edition also includes important new chapters that reflect ongoing innovations within the options market, such as the many uses of options beyond their obvious buying and selling functions, different methods available to calculate returns on options trades, and much more. You don't need to be a financial expert to make it in the world of options, but you do need to be well informed. With Getting Started in Options, Seventh Edition as your guide you'll quickly discover how to make options work for you.

Download or read book Getting Started in Advanced Options written by Michael C. Thomsett and published by John Wiley & Sons. This book was released on 2013-10-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated, easy-to-read guide to advanced options trading In Getting Started in Advanced Options, Illustrated Edition, bestselling author Michael C. Thomsett uses nontechnical, easy-to-follow language to demystify the options markets, distinguishing the imagined risks from the real ones and arming investors with the facts they need to make more informed decisions. This illustrated edition includes colourful illustrations, including charts and graphs that make complex subject matter easy to understand. Fully updated to cover the latest changes in the markets, the book introduces advanced strategies and concepts that every successful trader needs. It covers how options can reduce risk, spread strategies, hedges and straddles, swing trading with options, options on futures and indexes, synthetic positions based on options, risks and taxes, choosing stocks for options trading, and more. An ideal illustrated companion volume to Michael C. Thomsett's Getting Started in Advanced Options Updated to include the latest changes and newest information on the markets Loaded with easy-to-understand graphs, charts, and other illustrations This new illustrated addition to the Getting Started In series makes advanced options trading easy to understand with clear examples, handy illustrations, and plain-English explanations.

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Download or read book How to Trade In Stocks written by Jesse Livermore and published by McGraw Hill Professional. This book was released on 2006-03-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Success Secrets of a Stock Market Legend Jesse Livermore was a loner, an individualist-and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: Reading market and stock behaviors Analyzing leading sectors Market timing Money management Emotional control In this new edition of that classic, trader and top Livermore expert Richard Smitten sheds new light on Jesse Livermore's philosophy and methods. Drawing on Livermore's private papers and interviews with his family, Smitten provides priceless insights into the Livermore trading formula, along with tips on how to combine it with contemporary charting techniques. Also included is the Livermore Market Key, the first and still one of the most accurate methods of tracking and recording market patterns

Download or read book True Brits written by Vinay Patel and published by Bloomsbury Publishing. This book was released on 2014-09-08 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old lady on this train is looking at me, staring at me, she's been doing it since New Eltham, I can feel her eyes on the sweat on my neck. I turn ro catch her out, and she flicks her head back to her book, like she's subtle, but she ain't. I wish she'd just punch me, y'know? The punch I can take, but the look . . . all these frightened half-glances they . . . they just . . . When a violent encounter leads to a whirlwind romance, young Rahul is more than willing to be caught up. But in the aftermath of 7/7, his world changes in ways he cannot control, drawing him into ever-darker places as he struggles to remain part of a British society that now distrusts him on sight. Sweeping between the paranoid London of 2005 and the euphoric city of the 2012 Olympics, HighTide Escalator writer Vinay Patel's debut play is an honest, humorous, hopeful play about wanting to love and be loved. By your crush. By your friends. By your country. True Brits received its world premiere on 31 July 2014 at the Assembly Hall, Baillie Room, Edinburgh.

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Download or read book Learner centred Education in International Perspective written by Michele Schweisfurth and published by Routledge. This book was released on 2013 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores debates around learner-centred education (or child-centred education) as a strategy for developing teachers' classroom practice and asks whether a 'Western' construct is appropriate for application in all societies and classrooms.

Download or read book Garden of Thorns written by Keary Taylor and published by Keary Taylor Book, INC. This book was released on 2017-01-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gossip Girl It Had to Be You written by Cecily von Ziegesar and published by Poppy. This book was released on 2007-10-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to New York City's Upper East Side, where my friends and I live in luxe Fifth Avenue apartments and attend Manhattan's most exclusive private schools. We're smart, we've inherited classic good looks, we wear fantastic clothes, and we know how to party. We can't help it-we were born this way. Our story begins with three inseparable, completely gorgeous fifteen-year-olds, Serena van der Woodsen, Blair Waldorf, and Nate Archibald. Blair's loved Nate and his glittering green eyes since she was in Bonpoint onesies. Too bad Nate wishes Blair's beautiful best friend, Serena, was the one with the crush. And Serena has a secret she's keeping from them both. Hmmm, something tells me these best friends may not be as close as we thought. . . . How do I know all this? Because I know everything-and lucky for you, I can't keep a secret. So sit back while I untangle this messy little tale and tell you how it all began. Admit it, you're already falling for me. You know you love me. gossip girl

Download or read book Living in Style New York written by Vanessa Weiner Von Bismarck and published by Te Neues Publishing Company. This book was released on 2014 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Yorkers are known the world over for their love of sophisticated style. This accessible volume profiles the choicest living spaces in and around this ultimate urban playground.

Download or read book The New and Complete Business of Licensing written by Danny Simon and published by Kent Press. This book was released on 2018-06 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the basics of international licensing with informative material about the various practices of all aspects of the licensing industry. It includes information that will help those new and experienced to hone their licensing skills. The book provides a worldwide perspective of the industry and is the definitive guidebook for anyone who is interested in capitalizing on this potentially lucrative market.

Download or read book My Life in Wall Street and How I Made Three Fortunes in the Stock Market written by Jesse Livermore and published by . This book was released on 1992-04-01 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: