Download or read book Production and Operations Analysis written by Steven Nahmias and published by McGraw-Hill. This book was released on 2009 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production and Operations Analysis, 6/e by Steven Nahmias provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition maintains the focus on continual process improvement while enhancing the technical content of the book. Both analytical methods centered on factory and service processes, as well as process issues across the supply chain, are included. As always, the text presents the most cutting-edge quantitative models used in operations in a clear, accessible manner. While the familiar structure and organization of the text remains the same as previous editions, the current edition includes several new topics aimed at enhancing the technical content of the book.
Download or read book ELEMENTS OF ENGLISH GRAMMAR written by Fernando Herrero Salas and published by Bubok. This book was released on 2016-03-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta pequeña Gramática inglesa, titulada ELEMENTS OF ENGLISH GRAMMAR ha sido concebida para su uso en las clases de enseñanza del Inglés, específicamente pensando en alumnos de 14 a 18 años, de forma que sin demasiadas explicaciones teóricas dispongan de unos cuadros sinópticos tanto de la morfología de los componentes básicos de la gramática inglesa como también de los elementos sintácticos que permitan una rápida comprensión y utilización de ellos a la hora de expresar un pequeño discurso coherente de forma inteligible, sea ello en forma escrita o hablada. Es necesaria, por tanto, su presentación y utilización en clase de forma que puedan entender o consultar luego rápidamente, por su cuenta, las estructuras y funciones que se presentan en esta pequeña obra, y que van redactados en un Inglés simple. Todas las estructuras van acompañadas de un buen número de ejemplos, sin dejar ninguna de las variantes teóricas tratadas sin ejemplificación clara. De especial utilidad son los cuadros dedicados a las Funciones y a la Sintaxis ya que la trabazón de un discurso lingüístico viene determinada por la correcta comprensión de los conjuntos y conjunciones que rigen la adecuada matización de la información comunicativa.
Download or read book The Six Marys written by Witness Lee and published by Living Stream Ministry. This book was released on 1982 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Accounting written by Charles T. Horngren and published by . This book was released on 2010-01-01 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience More "I Get It" Moments both Inside and Outside of the Classroom This solid textbook takes a student oriented approach and clearly introduces the world of accounting. The often difficult and intimidating topics in introductory accounting courses are reinforced with a wide variety of exercises and problems allowing students to practice similar questions many times until the concepts are clear. Horngren's student oriented approach allows instructors to "Plan for Success" by improving student success and better classroom management. This new edition received substantial input from students who provided insights on how to improve the text from their perspective.
Download or read book Entrepreneurial Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2023-03-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Download or read book Introduction to Management Accounting Chap 1 14 written by Charles T. Horngren and published by Pearson Educación. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
Download or read book Performance Metrics written by Duke Okes and published by Quality Press. This book was released on 2013-01-21 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which performance measures should you use? The obvious answer is that it depends on what you want to achieve, which someone else should never define for you. After all, it is your organization, your department, or your process. But once you are clear about what you want to accomplish, how do you sort through a variety of possible metrics and decide which are best? Then, given the list of metrics you believe are useful or necessary, how do you define them in more detail to ensure that the right data are gathered at the appropriate frequency and that the resulting information gets to the right people so that they can make proper decisions? This book provides a clarifying perspective for those who know that metrics need to be developed but are unsure as to the steps to follow in developing and deploying them. It focuses on making sure that the metrics selected will guide people and processes in the direction the organization wants to go, and allow continual evaluation of success. Every highly effective organization is unique in some strategic way, and the metrics used should reflect these differences. Studying high performers can be useful from a learning standpoint, but simply adopting what someone else is doing is likely to take you off your track and put you on theirs. The concepts in this book will put you on the correct track and give you the tools to stay on it.
Download or read book Aggregate Advertising Expenditure in the U S Economy written by Alvin J. Silk and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure data - from the public sector Internal Revenue Service and the U.S. Census Bureau Survey of Service Industries, and the private sector McCann Erickson and Magna Global advertising agencies- that are available over various time periods. In nominal terms, we estimate the elasticity of advertising expenditures with respect to Gross Domestic Product, and find that this elasticity appears to have increased substantially beginning in the late 1990s - from about 1.4 to 1.9. The timing of this structural break coincides roughly with the decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising. To understand the forces underlying this structural break in nominal advertising expenditures, data on media-specific advertising prices are needed, thereby converting nominal to real advertising. However, currently annual U.S. Bureau of Labor Statistics Producer Price Index data on digital and many other advertising media prices are only available beginning in 2010. The availability of media-specific quality-constant price indexes would not only enable researchers to trace more completely the recent impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed surrounding the measurement of advertising effects, including how variations in the durability of response to advertising across media are related to inter-media price differentials, and why heterogeneity among firms and industries may arise with respect to the procyclicality of advertising policies.
Download or read book Emotional Intelligence And Marketing written by Catherine Prentice and published by World Scientific. This book was released on 2019-06-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Download or read book Marketing Research written by Joseph F. Hair and published by Irwin Professional Publishing. This book was released on 2000 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Download or read book Health Promotion Planning written by Lawrence W. Green and published by . This book was released on 1991 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Health education planning / Lawrence W. Green. 1st ed.
Download or read book Korea A Religious History written by James H. Grayson and published by Routledge. This book was released on 2013-11-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an historical survey of all the religious traditions of Korea in relation to the socio-cultural trends of seven different periods of Korean history. The book includes a discussion of the history of the study of religion in Korea, a chronological description of Korean folk religion including shamanism, Buddhism, Confucianism, Roman Catholicism and Protestantism, Islam, and Korean New Religions, and some final observations about the unique characteristics of religious beliefs and practices in Korea.
Download or read book Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Download or read book The Uneasy Alliance written by Kim B. Clark and published by Harvard Business Review Press. This book was released on 1985 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Customer Relationship Marketing Theoretical And Managerial Perspectives written by Naresh K Malhotra and published by World Scientific. This book was released on 2020-12-04 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Download or read book Epidemiology and Prevention of Cardiovascular Diseases in Elderly People written by World Health Organization and published by . This book was released on 1995 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art review of what is currently known about the epidemiology of cardiovascular diseases in elderly people and the possibilities for prevention. Noting that little attention has been given to the problem of cardiovascular diseases in this age group, the report aims to highlight opportunities for prevention while also underscoring the medical social and economic implications of increased longevity and the corresponding increase in the prevalence of cardiovascular disease. Both population-based approaches to prevention and strategies for reaching high-risk individuals are considered. Areas where knowledge is weak and research is urgently needed are also indicated. The report has six main sections. The first on demographic trends summarizes key characteristics of the elderly population in various parts of the world discusses the current and projected size of the elderly population and describes changes in life expectancy over the past four years. A profile of cardiovascular diseases in the elderly is provided in the second section, which includes information on the global burden of cardiovascular diseases trends in mortality rates and possible explanations, the most important cardiovascular diseases affecting the elderly, and eight principal risk factors. The third and most extensive section reviews health policy options for the prevention of cardiovascular diseases in elderly people and discusses their relative cost-effectiveness. Emphasis is placed on lifestyle approaches and on the medical management of risk factors. The remaining sections discuss opportunities for rehabilitation and establish guidelines for the development of health policies aimed at the prevention of cardiovascular disease in the elderly.
Download or read book Marketing de fidelizaci n written by Blanca García Gómez and published by Ediciones Pirámide. This book was released on 2013-09-17 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: El incremento creciente de la competencia en los mercados hace que la búsqueda de la lealtad del cliente sea uno de los objetivos prioritarios de cualquier organización preocupada por la innovación que ayude a conseguir mejores resultados empresariales, para lo que es clave el diseño de estrategias de fidelización que sean capaces de alinearse con los intereses de los consumidores. Sin duda, una buena gestión de los programas de fidelización de clientes dará a la empresa una ventaja competitiva, además de aportar información muy valiosa sobre los gustos, las actitudes y el comportamiento de los consumidores. Así, la gestión de un programa de fidelización desde un enfoque proactivo, apoyado en una correcta gestión de las bases de datos de clientes, se convertirá en un instrumento de gran valor. En esta obra, partiendo del concepto de lealtad, se expone la evolución de la estrategia de fidelización de clientes desde la orientación al mercado hasta el planteamiento 360 grados. En el libro se analizan los aspectos clave de los programas de fidelización de clientes (mecanismos de implantación, ti‑ pos, etc.) y se estudia el papel de las bases de datos en la personalización de la oferta. En el desarrollo del texto se ha buscado la interacción entre la teoría y la práctica, lo que ayuda al lector a conseguir una mejor comprensión de los términos que se utilizan y su aplicación.
