Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2009 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Catalog of Information Sources for the City of Los Angeles pt 1 The catalog data dictionary written by Los Angeles (Calif.). Community Analysis Bureau and published by . This book was released on 1968 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2017-06-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Download or read book Sports Finance and Management written by Jason A. Winfree and published by CRC Press. This book was released on 2011-08-29 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive text on sports management and finance focuses on how the modern sports team has evolved. Addressing the fact that the 21st Century sports team has turned to a real estate development, media and entertainment corporation, this book focuses on the how and why of the change, rather than traditional finance topics such as borrowing money, ticket pricing and player compensation. It includes an assessment of ownership structures and discusses real estate development, facility designs, and their fit into urban centers.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2000-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Communications Law in the Public Interest written by Allen Hammond and published by Aspen Publishing. This book was released on 2020-10-15 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking through a historical lens, this new casebook examines the evolution of telecommunication law, policy, and technology from the telegraph to the Internet. It examines six key industries: broadcast, cable TV, telephone, satellite, wireless, and the Internet. The book’s novel format begins with introductory chapters analyzing the nature of spectrum and regulation of spectrum-based services and the history and technology that link the regulation of telegraph-to-telephone-to-the-Internet. This casebook analyzes conceptions of the public interest as defined by statute, case law, and FCC and state decision-making. It contrasts the legal and economic standards used by antitrust law as compared to communications law. It examines telecommunication regulation through the lens of five key concepts: functionality, ownership or licensing, access, speech, and the public interest. The casebook offers projects and hypotheticals that support analysis of issues from the perspective of constitutional, administrative and communications law, as well as statutory issues raised by communications and information technology regulation. Professors and students will benefit from: A mix of theoretical and practical readings that build understanding of telecommunications technology, law, and regulation. A format friendly to both in-person and online teaching and study. Offering a combination of text, PowerPoint slides, links to video materials, and commentary that can be shared with students or used by the professor, the casebook includes projects students can generate and share through a live or online class. Historical perspective of federal and state communications policy beginning with the creation of the telegraph system, through the evolution and growth of the telephone system, the growth of broadcasting, cable, and satellite, and the growth of the Internet and Internet of Things. Knowledge and skills to recognize and litigate statutory, constitutional, Administrative Procedures Act, and other legal issues. Legislative and regulatory drafting, analysis, and decision-making skills, consistent with legal standards. Case and regulatory analysis, questions and projects that support writing, experiential, or exam-based courses and the production of student papers and presentations. Student skill-building to file comments in FCC and state communications regulatory decision-making dockets, and to file amicus briefs for legal cases.
Download or read book Handbook on the Geographies of Globalization written by Robert C. Kloosterman and published by Edward Elgar Publishing. This book was released on 2018-11-30 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Processes of globalization have changed the world in many, often fundamental, ways. Increasingly these processes are being debated and contested. This Handbook offers a timely, rich as well as critical panorama of these multifaceted processes with up-to-date chapters by renowned specialists from many countries. It comprises chapters on the historical background of globalization, different geographical perspectives (including world systems analysis and geopolitics), the geographies of flows (of people, goods and services, and capital), and the geographies of places (including global cities, clusters, port cities and the impact of climate change).
Download or read book Editor Publisher written by and published by . This book was released on 1928 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Download or read book Transit Advertising Sales Agreements written by Bruce Schaller and published by Transportation Research Board. This book was released on 2004 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
Download or read book California Court of Appeal 1st Appellate District Records and Briefs written by California (State). and published by . This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Making Latino News written by America Rodriguez and published by SAGE. This book was released on 1999-09-16 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, she explores how news is produced in both print and broadcast media for the vast Latino population in the United States, using a cutting-edge blend of the quantitative and qualitative approaches in her research."--BOOK JACKET.
Download or read book Plunkett s Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
Download or read book The Executive of Los Angeles written by and published by . This book was released on 1982 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Chicago to L A written by Michael Dear and published by SAGE. This book was released on 2001-08-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chicago to L.A. begins the task of defining an alternative agenda for urban studies and examines the case for shifting the focus of urban studies from Chicago to Los Angeles. The authors, experienced scholars from a variety of disciplines, examine: The concepts that have blocked our understanding of Southern California cities The imaginative structures that people have been using to understand and explain Los Angeles The utility of the "Los Angeles School" of urbanism
Download or read book Los Angeles Magazine written by and published by . This book was released on 2005-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Remaking Regional Economies written by Susan Christopherson and published by Routledge. This book was released on 2020-08-18 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 Regional Studies Association Best Book Award! Since the early 1980s, the region has been central to thinking about the emerging character of the global economy. In fields as diverse as business management, industrial relations, economic geography, sociology, and planning, the regional scale has emerged as an organizing concept for interpretations of economic change. This book is both a critique of the "new regionalism" and a return to the "regional question," including all of its concerns with equity and uneven development. It will challenge researchers and students to consider the region as a central scale of action in the global economy, and at the core of the book are case studies of two industries that rely on skilled, innovative, and flexible workers - the optics and imaging industry and the film and television industry. Combined with this is a discussion of the regions that constitute their production centers. The authors’ intensive research on photonics and entertainment media firms, both large and small, leads them to question some basic assumptions behind the new regionalism and to develop an alternative framework for understanding regional economic development policy. Finally, there is a re-examination of what the regional question means for the concept of the learning region. This book draws on the rich contemporary literature on the region but also addresses theoretical questions that preceded "the new regionalism." It will contribute to teaching and research in a range of social science disciplines and this new paperback edition will also make the book more accessible to students and researchers in those disciplines, those individuals who will influence the re-structuring economies of the 21st century.
