Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2012-10-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013-03-05 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

Download or read book Customer Is King How to Exceed Their Expectations written by Robert Craven and published by Random House. This book was released on 2012-02-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated eBook edition What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again. Practical and packed full of easy-to-understand advice, you'll find: * checklists and worksheets * case studies of real businesses * frequently asked questions

Download or read book Repositioning Organization Theory written by S. Böhm and published by Springer. This book was released on 2005-11-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repositioning Organization Theory studies the political positioning of organization theory. The book argues that there are two main projects in organization theory: the hegemonic project of positioning and postmodern project of depositioning. To critique the theoretical and political limits of these two projects, Böhm employs a range of critical and post-structural philosophies. Having conceptualized the need for a 'political event', the book is a passionate call for repositioning and repoliticizing organization theory. This book discusses the impossibilities of, and strategies for, such a project.

Download or read book e Business written by Entrepreneur magazine and published by Entrepreneur Press. This book was released on 2014-05-17 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experts at Entrepreneur provide a two-part guide to success. First, learn how to skillfully navigate the web and turn your e-business dream into an online reality. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Downloadable, customizable business letters, sales letters, and other sample documents • Entrepreneur’s Small Business Legal Toolkit More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Download or read book Conglomerate Mergers their Effects on Small Business and Local Communities written by United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business and published by . This book was released on 1980 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Download or read book Irresistible Empire written by Victoria De Grazia and published by Harvard University Press. This book was released on 2009-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

Download or read book Modern Theatres written by Irving Pichel and published by . This book was released on 1925 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sentiments and Activities written by George Caspar Homans and published by Routledge. This book was released on 2013-04-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1998, Sentiments and Activities is a valuable contribution to the field of Sociology and Social Policy.

Download or read book Sentiments and Activities written by and published by Transaction Publishers. This book was released on 1988-01-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sentiments and Activities represents a dialogue between the data of social science and certain kinds of general ideas. The papers have three main subject areas: history and social structure; anthropology and function; and small groups, theories, and methods. Homans arguments have stood the test of time, and stand as examples of the creative use of social science concepts across disciplinary boundaries.

Download or read book Impact of Changes in the Telecommunications Industry on Small Business written by United States. Congress. House. Committee on Small Business. Special Task Force on the Impact of Telephone Costs and published by . This book was released on 1985 with total page 1148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Field Stream written by and published by . This book was released on 1969-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: FIELD & STREAM, America’s largest outdoor sports magazine, celebrates the outdoor experience with great stories, compelling photography, and sound advice while honoring the traditions hunters and fishermen have passed down for generations.

Download or read book The Santa s Big Book of Christmas Tales 500 Novels Stories Poems Carols Legends written by Mark Twain and published by e-artnow. This book was released on 2020-11-26 with total page 8809 pages. Available in PDF, EPUB and Kindle. Book excerpt: This holiday, we are offering to you our own Christmas box – filled up to the top with the greatest Christmas novels, magical Christmas tales, legends, most famous carols and the poems dedicated to this one and only holiday: _x000D_ Mr. Pickwick's Christmas (Charles Dickens) _x000D_ The Gift of the Magi (O. Henry)_x000D_ Life and Adventures of Santa Claus (L. Frank Baum)_x000D_ Christmas At Sea (Robert Louis Stevenson)_x000D_ The Savior Must Have Been A Docile Gentleman (Emily Dickinson)_x000D_ The Holy Night (Selma Lagerlöf)_x000D_ A Merry Christmas (Louisa May Alcott)_x000D_ A Letter from Santa Claus (Mark Twain)_x000D_ Shakespeare's Christmas _x000D_ Silent Night_x000D_ The Night After Christmas_x000D_ The Child Born at Bethlehem_x000D_ The Adoration of the Shepherds_x000D_ The Visit of the Wise Men_x000D_ As Joseph Was A-Walking_x000D_ The Tale of Peter Rabbit (Beatrix Potter)_x000D_ Where Love Is, God Is (Leo Tolstoy) _x000D_ The Three Kings (Henry Wadsworth Longfellow) _x000D_ A Christmas Carol (Samuel Taylor Coleridge) _x000D_ The Heavenly Christmas Tree (Fyodor Dostoevsky)_x000D_ The Little City of Hope (F. Marion Crawford)_x000D_ The First Christmas Of New England (Harriet Beecher Stowe)_x000D_ Christmas in the Olden Time (Walter Scott)_x000D_ Christmas In India (Rudyard Kipling)_x000D_ A Christmas Carol (Charles Dickens) _x000D_ The Twelve Days of Christmas_x000D_ The Wonderful Wizard of OZ (L. Frank Baum)_x000D_ Ring Out, Wild Bells (Alfred Lord Tennyson)_x000D_ Little Lord Fauntleroy (Frances Hodgson Burnett)_x000D_ Black Beauty (Anna Sewell)_x000D_ The Christmas Child (Hesba Stretton)_x000D_ Granny's Wonderful Chair (Frances Browne)_x000D_ The Romance of a Christmas Card (Kate Douglas Wiggin)_x000D_ Wind in the Willows (Kenneth Grahame)_x000D_ The Wonderful Life - Story of the life and death of our Lord (Hesba Stretton)_x000D_ The Christmas Angel (A. Brown)_x000D_ Christmas at Thompson Hall (Anthony Trollope)_x000D_ Christmas Every Day (William Dean Howells)_x000D_ The Lost Word (Henry van Dyke)_x000D_ The Nutcracker and the Mouse King (E. T. A. Hoffmann)_x000D_ The Little Match Girl_x000D_ The Elves and the Shoemaker_x000D_ Mother Holle _x000D_ The Star Talers_x000D_ Snow-White_x000D_ The Christmas Hirelings_x000D_ The Blue Carbuncle_x000D_ An Exciting Christmas Eve_x000D_ The Spirit of Christmas…

Download or read book On building a theatre written by Irving Pichel and published by Good Press. This book was released on 2022-08-21 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: "On building a theatre: Stage construction and equipment for small theatres, schools and community" by Irving Pichel was first published in 1920, but it's managed to retain a surprising amount of relevance. It's a manual that aims to help schools and community theater programs build a proper stage and bring their stories to life through captivating performances, even if you have to build it from scratch.

Download or read book Social Foundations of Contemporary Economics written by Georges Sorel and published by Routledge. This book was released on 2017-12-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Readers of economic and political theory as well as students of economic planning will appreciate this classic, now available for the first time in English. Written eighty years ago, when Sorel became disillusioned with the official socialism of the German and French Marxist parties, this new translation presents Sorel's analysis of the rise and fall of the two great modern ideologies: socialism and liberal capitalism. At present, when the fate of both of these ideologies seems in doubt, Sorel's analysis remains particularly insightful and fresh. Sorel explains why they seem to have fallen into disrepute just as they succeeded in an almost total monopoly of power in the advanced industrial countries of the world.Sorel notes a striking parallel in the historical evolution of both bodies of thought: productivity was the foremost ideal when both movements were at their most dynamic and socially effective stage. On the other hand, they were at their most decadent state when they no longer separated themselves from politics and embraced the ideals of social unity. This work is an attack on the time-honored notion of community solidarity whose Platonic and Aristotelian versions find their contemporary counterparts in notions of natural sociability and political obligation. This work anticipates much of the thinking that lies behind Sorel's famous Reflections on Violence and clearly expresses the moral basis of that work, as well as present tendencies in normative and empirical political thought."

Download or read book Distinction written by Pierre Bourdieu and published by Routledge. This book was released on 2013-04-15 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines differences in taste between modern French classes, discusses the relationship between culture and politics, and outlines the strategies of pretension.