Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Download or read book The Little Blue Book written by George Lakoff and published by Simon and Schuster. This book was released on 2012-06-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Download or read book Little Blue Book of Advertising written by Steve Lance and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branch Rickey s Little Blue Book written by Branch Rickey and published by SportClassic Books. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.
Download or read book The Little Blue Book of Marketing written by Paul Kurnit and published by Penguin. This book was released on 2009-12-31 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Download or read book My Little Blue Planet written by The Mill and published by . This book was released on 2019-06-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.
Download or read book Little Blue and Little Yellow written by Leo Lionni and published by Dragonfly Books. This book was released on 2017-01-17 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved picture book creator and four-time Caldecott Honor-winner Leo Lionni's very first story for children, and a New York Times Best Illustrated Book of the Year. Little Blue and Little Yellow are best friends, but one day they can’t find each other. When they finally do, they give each other such a big hug that they turn green! How they find their true colors again concludes a wonderfully satisfying story told with colorful pieces of torn paper and very few words. Leo Lionni launched his children’s book career in 1959 with Little Blue and Little Yellow, and this 50th-anniversary edition, complete with Lionni’s own explanation of how the book came to be, is sure to resonate with children today.
Download or read book Little Blue Truck written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small blue truck finds his way out of a jam, with a little help from his friends.
Download or read book Phil Gordon s Little Blue Book written by Phil Gordon and published by Simon and Schuster. This book was released on 2009-12-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Poker: The Real Deal and Phil Gordon's Little Green Book, Phil Gordon -- a world-class player and teacher -- shared the strategies, tips, and expertise he's gleaned during his phenomenally successful career. Now, he shows players how to apply those theories to actual hands in order to make smart, confident decisions with every move. Gordon walks readers through hands that he's encountered in cash games; early, middle, and late tournament play; Sit & Gos; satellites and supersatellites; and the final table of the World Series of Poker, revealing not only what plays he made but also why he made them. He relates what goes through a pro's mind in every situation, whether it's a timely bluff or a questionable call, and helps players calculate their own best moves in the most pressure-fueled of situations. In analyzing specific hands, Gordon also imparts important lessons in key poker skills such as calculating odds, shorthanded play, and discovering tells. And he discusses memorable plays -- the good and the oh-so-bad -- explaining why certain moves were made and, in many cases, how the hands should have been played differently. Insightful, witty, and filled with real-life pro secrets, Phil Gordon's Little Blue Book is required reading for every player looking to make a profit and raise his game to the next level.
Download or read book Little Blue Encyclopedia for Vivian written by Hazel Jane Plante and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiction. LGBTQIA Studies. The playful and poignant novel LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) sifts through a queer trans woman's unrequited love for her straight trans friend who died. A queer love letter steeped in desire, grief, and delight, the story is interspersed with encyclopedia entries about a fictional TV show set on an isolated island. The experimental form functions at once as a manual for how pop culture can help soothe and mend us and as an exploration of oft-overlooked sources of pleasure, including karaoke, birding, and butt toys. Ultimately, LITTLE BLUE ENCYCLOPEDIA (FOR VIVIAN) reveals with glorious detail and emotional nuance the woman the narrator loved, why she loved her, and the depths of what she has lost.
Download or read book The Little Blue Reasoning Book written by Brandon Royal and published by Maven Publishing. This book was released on 2013-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.
Download or read book First Hundred Million written by E. Haldeman-Julius and published by Angelican Press. This book was released on 2008-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fraction of that number. The reason is simple. Few publishers truly know what the American public wants to read. Fewer still know what key words in a title can trigger a buying frenzy. Be different and gain control of your publishing success by applying the results of E. Haldeman Julius's amazing, scientific experiment. He published thousands of books, all with the same cover design, size and price. The only thing that set them apart was the title. He discovered that a change of a single word literally could mean thousands more in sales. Gain an insight into the American public's buying habits without breaking the bank. Apply key words that trigger your buyers' insatiable appetites and be the next publishing success. Don't hesitate, because your competitors sure won't.
Download or read book Guidebooks to Sin written by Pamela D. Arceneaux and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Between 1897 and 1917, a legal red-light district thrived at the edge of the French Quarter, helping establish the notorious reputation that adheres to New Orleans today. Though many scholars have written about Storyville, no thorough contemporary study of the blue books?directories of the neighborhood?s prostitutes, featuring advertisements for liquor, brothels, and venereal disease cures?has been available until now. Pamela D. Arceneaux?s examination of these rare guides invites readers into a version of Storyville created by its own entrepreneurs. A foreword by the historian Emily Epstein Landau places the blue books in the context of their time, concurrent with the rise of American consumer culture and modern advertising. Illustrated with hundreds of facsimile pages from the blue books in The Historic New Orleans Collection?s holdings, Guidebooks to Sin illuminates the intersection of race, commerce, and sex in this essential chapter of New Orleans history" --from the publisher.
Download or read book The Thompson Blue Book on Advertising 1904 1905 written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: A guide to producing and placing advertisements, including examples of contemporary advertising and lists of publications in the United States.
Download or read book Advertising Agency written by and published by . This book was released on 1928 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Little Blue Truck Leads the Way written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Track 1: complete book. [Track] 2: complete book with page-turn signals".
