Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Corporate Cliches written by John Lim and published by Createspace Independent Publishing Platform. This book was released on 2016-12-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: this is a 5.5" x 8.5" (13.97 x 21.59 cm) size coloring book, similar to A5 padfolio size; perfect for purses, briefcases, backpacks. "Take it offline," "Let's get the ball rolling," "Ping me," and of course, "synergy." These are just some of the worst clich�s that have come out of corporate America. It's a known fact that prolonged exposure to these office sayings can lead to increased eye-rolling, annoyance and strain of the facial muscles from too much fake smiling when hearing these from your manager. To combat this, we've created this corporate clich�s adult coloring book as much needed stress therapy; a fun, passive-aggressive way to take out your angst against these ridiculous office sayings that have taken over your meetings, memos and emails from your company's higher ups. We've taken 19 of the most annoying corporate clich�s and translated them into hilarious, literal translations that you can color and poke fun at. Most are even workplace friendly so you can hang them on your wall without your manager giving you the stink eye (well, depending on where you work ... hmmm time for the disclaimer: we make no promises on whether you'll get the stink eye if you pin pages of this book to your office / cubicle wall, so you assume the risk on that!). ***Benefits*** -We've taken 19 of the most ridiculous corporate clich�s that have ended up on top business publications' "must stop using list" and translated them into hilarious, literal representations. -5.5" x 8.5" (13.97 x 21.59 cm) similar to A5 padfolio size; perfect for purses, briefcases, backpacks. -The perfect birthday, stocking stuffer, white elephant, secret Santa, gift for a co-worker, friend or loved one who has to suffer thru these clich�s on a daily basis. -Studies have shown that adult coloring books are perfect stress therapy. We even consulted with a few therapists who confirmed this. And let's face it, hearing corporate clich�s over and over is not fun! But what is fun is poking fun at them in a passive-aggressive way that can relieve stress! -Unlike most coloring books, each illustration is a carefully crafted theme, tied to a specific clich� and not simply random patterns. -Coloring book images are only on one side of the page (we didn't double dip!). -But not to waste the space, we put some fun stuff on the reverse side of each page: a corporate-speak definition, fun trivia and a hashtag on so you can post pictures of your artwork on social media. -We even included a fun all-occasion gift checklist inside the cover so you don't have to buy a separate gift card. You can be cheap and environmentally friendly at the same time!

Download or read book The Startup Growth Book written by Andrew Lee Miller and published by Independently Published. This book was released on 2022-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.

Download or read book LinkedIn Ads Made Easy written by David Brock and published by Scribl. This book was released on 2019-02-22 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the latest and very easy to apply LinkedIn Ads Training guide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising. This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools...

Download or read book Love Radio written by Ebony LaDelle and published by Simon and Schuster. This book was released on 2022-05-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prince Jones, a self-professed teen love doctor known for his radio segment on the local hip-hop station, believes he can get the bookish, anti-romance Dani Ford to fall in love with him in three dates.

Download or read book The Beautiful No written by Sheri Salata and published by HarperCollins. This book was released on 2019-06-04 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Thursday morning. One hundred pounds overweight, no man in sight, and rounding the bend to 57 years old—a full-blown catastrophe.” What happens when you realize you’ve had the career of your dreams, but you don’t have the life of your dreams? This was the stark reality facing Sheri Salata when she left her twenty-year stint at The Oprah Winfrey Show, Harpo Studios and the OWN network. She had dedicated decades to her dream job, and loved (almost) every minute of it, but had left the rest of her life gathering dust on the shelf. After years of telling other people’s makeover stories, Sheri decided to “produce” her own life transformation. And this meant revisiting her past, excavating its lessons, and boldly reimagining her future. In these pages, she invites readers along for the ride—detoxing in the desert, braving humiliation at Hollywood’s favorite fitness studio, grappling with losses, reinventing friendships, baring her soul in sex therapy, and more. Part cautionary tale, part middle-of-life rallying cry, Sheri’s stories offer profound inspiration for personal renewal.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Download or read book LinkedIn Marketing written by Viveka von Rosen and published by John Wiley & Sons. This book was released on 2012-09-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Download or read book Instant Profits Guide to LinkedIn Marketing Success written by Hillary Scholl and published by Estalontech. This book was released on 2019-07-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the best and easiest ways to attract top-quality clients is by using LinkedIn. Why? Because LinkedIn is chock full of business people actively looking to make connections. That's right. They are already looking to connect with you, you just have to give them a reason to do so. Even though it's a fairly simple process, many businesses get this wrong. They think if they put up the basic information, prospects will come flocking to their profile. WRONG! There's a little more to it than that. You will learn what LinkedIn is all about. We will give you the easiest definition for it, as well as cover very important factors, so you can have a simple, but accurate and complete understanding of LinkedIn Marketing before you start working with it. Instant Profits Guide to LinkedIn Marketing Success You will learn why you should definitely use LinkedIn for your Business today and its amazing benefits which cover details on LinkedIn Company Pages, LinkedIn Groups, LinkedIn SlideShare, LinkedIn Ads, LinkedIn Premium, LinkedIn Sales Navigator and LinkedIn Mobile Apps. Top 10 LinkedIn Automation Tools that you can use to get the most out of LinkedIn are some important tips dedicated to giving you highly important services so you can set up and monitor some very successful campaigns. This guide will dig into the strategies for creating highly optimized profile, why it’s important to have an optimized profile, how to get recommendations, tips for creating headlines that get noticed and resources to help you boost your profile. As you continue you will learn how and why you should have a properly optimized profile, the importance of a company page and how to optimize it, the tools, types, and tactics of posting content and finally, how to reach out to clients and in this course , we have the opportunity to explore on several LinkedIn Marketing Case Studies which are true examples which showcase on how LinkedIn Marketing actually works for other businesses, so that you can have better confidence in your journey to successful entrepreneurship

Download or read book The NEW Team Habits written by Anthony Kim and published by Corwin Press. This book was released on 2019-09-20 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading teams in a rapidly changing world To achieve their ambitious goals, it is essential that education leaders build effective teams. Many leaders want to shift the way their teams collaborate, make decisions, and learn together, but struggle to make lasting change. Written for leaders who want to improve their teams, this guide is a follow-up to the best-seller, The NEW School Rules, a framework for transitioning to a more responsive, innovative organization. The NEW Team Habits goes further, providing battle-tested practices the authors have used with hundreds of leadership teams to build better team habits. Readers will find • a five step learning cycle for building team habits • videos, readings, and other resources to build knowledge • engaging team activities to drive learning With tools leaders and teams can use right away, this guide provides the inspiration, steps, tools, and activities you need to improving your team habits for learning, meetings, and projects.

Download or read book The Marketing Book written by Jason McDonald and published by . This book was released on 2018-08-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business! 2019 Updated Edition A practical marketing book by Jason McDonald of Stanford Continuing Studies Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what's working (and what's not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into - THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BYSTEP: Define what you sell, that they want. Build your brand. Make yourself easy-to-find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the Best Marketing Books of 2018 for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of digital marketing. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do MARKETING step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Mention 'the Marketing Book.'

Download or read book THIS GUY S ON HIS OWN TRIP written by Neeraj Narayanan and published by Notion Press. This book was released on 2020-07-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fear of the unknown bothers most of us, even if it comes at the cost of chasing our dreams. How many of us want to drop everything that we are doing and travel the world? How many of us do? Neeraj Narayanan just did that, quitting his job one day and flying to Barcelona. Join him on his journey as he takes you rollicking across some countries in Europe and South East Asia, motoring up high mountain passes, hiding in jungles and being part of crazy festivals, hoping to find pretty girls in pursuit but only ending up with furious bulls, bears, and gypsies on his tail. At some point, he has almost no money left but his resolve to build a life out of travel doesn’t ebb. This is a witty yet heart-warming tale of one man’s solo journey for a year. While he goes to find beautiful places, he ends up finding trust, compassion, and a universe conspiring to make all his dreams come true. This guy’s really on his own trip and promises to take you on one too!

Download or read book Legacy written by James Kerr and published by Constable. This book was released on 2013-11-07 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE 10TH ANNIVERSARY EDITION Champions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?

Download or read book Social Media Monetization written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.