Download or read book LIKE Seven Rules and 10 Simple Steps for Social Media in Your Campaign in Politics Business or Otherwise written by Kelly Groehler and published by Lulu.com. This book was released on 2012-01-10 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premise of LIKE is simple: follow the rules, and take the right steps to use social media in any campaign. With 90 percent of registered U.S. voters today actively using social media, the millions of likes and dislikes they share every 60 seconds can make or break a candidate's race. The rules of LIKE plainly explain how social media has permanently shifted conversations with constituents. Well suited for the individual with little to no social media experience, LIKE outlines the steps and how to get into the habit of using them whether running for the school board, for the United States Senate, or leading inside any organization. LIKE offers common-sense advice on how to engage with a socially-networked democracy, and campaign with confidence.
Download or read book Communication Skills for Business Professionals 7 written by Phillip Cenere and published by Cambridge University Press. This book was released on 2015-06-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its emphasis on Australian contexts and examples, this text is an excellent introduction to the world of professional communication.
Download or read book Diploma in Fundraising crowdfunding City of London College of Economics 3 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview Did you ever wonder how to finance a project? Here’s how you can do it. Content - Getting Ready for Grantseeking - Writing Letters of Inquiry - The Budget: Translating Your Story from Words to Numbers - The Summary, Titles, and Headings: Preparing - Site Visits and Beyond: Interacting with Funders - Your Marketing Copy - 90 days to success in fundraising - Fundraising software - Fundraising with Social Media - Expert hints and tips - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Download or read book Investigation of Illegal Or Improper Activities in Connection with 1996 Federal Election Campaigns written by and published by . This book was released on 1999 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diploma in Facebook Marketing City of London College of Economics 6 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 1135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Download or read book Covering Politics in a Post Truth America written by Susan B. Glasser and published by Brookings Institution Press. This book was released on 2016-12-06 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new Brookings Essay, Politico editor Susan Glasser chronicles how political reporting has changed over the course of her career and reflects on the state of independent journalism after the 2016 election. The Bookings Essay: In the spirit of its commitment to higquality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
Download or read book Essentials of Practice Management in Dermatology Plastic Surgery written by Venkataram Mysore and published by Jaypee Brothers Medical Publishers. This book was released on 2020-05-31 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Start Your Own e Business written by Entrepreneur magazine and published by Entrepreneur Press. This book was released on 2014-06-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every “netpreneur’s” business-building bible.
Download or read book A guide to resource materials for anti poverty and community groups on social analysis and linking practice and policy written by and published by Combat Poverty Agency. This book was released on 1998 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Share written by Natalie T. Wood and published by Business Expert Press. This book was released on 2022-12-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Download or read book Digital Marketing English Edition written by Dr. Vishnu Shankar and published by Thakur Publication Private Limited. This book was released on 2023-03-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Download or read book Dismantling the Racism Machine written by Karen Gaffney and published by Routledge. This book was released on 2017-11-13 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: While scholars have been developing valuable research on race and racism for decades, this work does not often reach the beginning college student or the general public, who rarely learn a basic history of race and racism. If we are to dismantle systemic racism and create a more just society, people need a place to begin. This accessible, introductory, and interdisciplinary guide can be one such place. Grounded in critical race theory, this book uses the metaphor of the Racism Machine to highlight that race is a social construct and that racism is a system of oppression based on invented racial categories. It debunks the false ideology that race is biological. As a manual, this book presents clear instructions for understanding the history of race, including whiteness, starting in colonial America, where the elite created a hierarchy of racial categories to maintain their power through a divide-and-conquer strategy. As a toolbox, this book provides a variety of specific action steps that readers can take once they have developed a foundational understanding of the history of white supremacy, a history that includes how the Racism Machine has been recalibrated to perpetuate racism in a supposedly "post-racial" era.
Download or read book Big Data Political Campaigning and the Law written by Normann Witzleb and published by Routledge. This book was released on 2019-12-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this multidisciplinary book, experts from around the globe examine how data-driven political campaigning works, what challenges it poses for personal privacy and democracy, and how emerging practices should be regulated. The rise of big data analytics in the political process has triggered official investigations in many countries around the world, and become the subject of broad and intense debate. Political parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on their demographic attributes. Political micro-targeting has become a major factor in modern campaigning, because of its potential to influence opinions, to mobilise supporters and to get out votes. The book explores the legal, philosophical and political dimensions of big data analytics in the electoral process. It demonstrates that the unregulated use of big personal data for political purposes not only infringes voters’ privacy rights, but also has the potential to jeopardise the future of the democratic process, and proposes reforms to address the key regulatory and ethical questions arising from the mining, use and storage of massive amounts of voter data. Providing an interdisciplinary assessment of the use and regulation of big data in the political process, this book will appeal to scholars from law, political science, political philosophy and media studies, policy makers and anyone who cares about democracy in the age of data-driven political campaigning.
Download or read book Issues for Debate in American Public Policy written by The CQ Researcher and published by CQ Press. This book was released on 2017-03-20 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of non-partisan reports written by award-winning CQ Researcher journalists focuses on provocative current policy issues. As an annual publication that comes together just months before it goes to press, the volume is all new and as up-to-date as possible. And because it’s CQ Researcher, the policy reports are expertly researched and written, showing all sides of an issue. Chapters follow a consistent organization—exploring three issue questions, then offering background, current context, and a look ahead—and feature a pro/con debate box. All issues include a chronology, bibliography, photos, charts, and figures.
