Download or read book Like Comment Subscribe written by Mark Bergen and published by Penguin. This book was released on 2022-09-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Download or read book Like Comment Subscribe written by Mark Bergen and published by Penguin. This book was released on 2022-09-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Download or read book Like Comment Subscribe written by Mark Bergen and published by Penguin UK. This book was released on 2022-09-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sharp and engaging" - The Times "The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound ----------------------------------------------------- Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture. It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger. It has educated us with makeup tutorials, DIYs and delicious recipes. It has changed us with advertising, extremism and political propaganda. Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online. At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line. In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.
Download or read book Love Comment Subscribe written by Cathy Yardley and published by Montlake Romance. This book was released on 2021-09-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning author Cathy Yardley comes Love, Comment, Subscribe, a fun, feisty romance about high school frenemies turned unlikely collaborators. Back in high school, Lily Wang wanted to be popular, but she considered herself lucky to be part of a tight group of oddballs and honors students called the Nerd Herd. Now, at twenty-eight, she feels like she's finally on the cusp of succeeding as a beauty influencer--if she can hit five million subscribers, brands will take notice and she could get her own makeup line. Fellow Nerd Herd alum Tobin Bui has had a lot of success as a YouTube gamer. But the road to online stardom has been rocky. First, he disappointed his parents by dropping out of college, and now, after years of pranks, skits, and playthroughs, he's struggling to come up with new content to satisfy his ever-growing fan base. His agents say he needs cross-audience appeal, a new twist. When Nerd Herd frenemy Lily approaches Tobin about teaming up to do a video to bolster her brand and reinvigorate his, he agrees. But when their first collab video goes viral, their relationship heats up too. With the whole internet watching, will these two former misfits finally realize they're perfect together?
Download or read book WordPress For Dummies written by Lisa Sabin-Wilson and published by John Wiley & Sons. This book was released on 2014-04-07 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to launch a blog on WordPress.com or on your own site.
Download or read book Videocracy written by Kevin Allocca and published by Bloomsbury Publishing USA. This book was released on 2018-01-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.
Download or read book Facebook All in One For Dummies written by Melanie Nelson and published by John Wiley & Sons. This book was released on 2012-07-05 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive guide to using Facebook Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need. Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games Covers areas of Facebook you may not know about Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone Puts practical and essential information in the hands of users, marketers, and developers—whether new or current Get the most out of Facebook and avoid hassles with this helpful, practical guide.
Download or read book Dad How Do I written by Rob Kenney and published by HarperCollins. This book was released on 2021-05-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Like the YouTube channel, this is a touching yet informative guide for those seeking fatherly advice, or even a few good dad jokes.” — Library Journal
Download or read book The Complete Idiot s Guide to WordPress written by Susan Gunelius and published by Penguin. This book was released on 2011-04-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Download or read book The Borowitz Report written by Andy Borowitz and published by Simon and Schuster. This book was released on 2010-05-11 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare to be shocked. From the man The Wall Street Journal hailed as a "Swiftean satirist" comes the most shocking book ever written! The Borowitz Report: The Big Book of Shockers, by award-winning fake journalist Andy Borowitz, contains page after page of "news stories" too hot, too controversial, too -- yes, shocking -- for the mainstream press to handle. Sample the groundbreaking reporting from the news organization whose motto is "Give us thirty minutes -- we'll waste it."
Download or read book Dismantling Conspiracy Theories written by Katie Greer and published by Rowman & Littlefield. This book was released on 2024-08-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will explore the issue of information disorder in our society, explore how conspiracy theories are shaping citizen engagement with information and reality, and weave throughout how metaliteracy and information literacy can be utilized to produce a more democratic, civil discourse. It provides a desperately needed look at the problems of our information disordered society and the rise of superconspiracies like QAnon, and how information professionals can help shape societal engagement with information.
Download or read book Extremely Online written by Taylor Lorenz and published by Simon and Schuster. This book was released on 2023-10-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For over a decade, Taylor Lorenz has been the authority on Internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
Download or read book Full Stack Development with Angular and GraphQL written by Ahmed Bouchefra and published by Packt Publishing Ltd. This book was released on 2022-03-30 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and develop full-stack and cross-platform Angular applications using the latest web tooling, development techniques, and modern app architecture Key FeaturesImplement scalability and maintainability to your full stack apps using Angular modules and componentsGet the complete source code of the example social network app built using GraphQL and ApolloManage your Angular applications state using Apollo client for a seamless user experienceBook Description GraphQL is an alternative to traditional REST technology for querying Web APIs. Together with Angular and TypeScript, it provides a tech stack option for building future-proof web applications that are robust and maintainable at any scale. This book leverages the potential of cutting-edge technologies like GraphQL and Apollo and helps Angular developers add it to their stack. Starting with introducing full-stack development, you will learn to create a monorepo project with Lerna and NPM Workspaces. You will then learn to configure Node.js-based backend using GraphQL, Express, and Apollo Server. The book will demonstrate how to build professional-looking UIs with Angular Material. It will then show you how to create Web APIs for your frontend with GraphQL. All this in a step-by-step manner. The book covers advanced topics such as local state management, reactive variables, and generating TypeScript types using the GraphQL scheme to develop a scalable codebase. By the end of this book, you'll have the skills you need to be able to build your full-stack application. What you will learnCreate a monorepo project with Lerna and NPM workspacesAdd realtime support with GraphQL subscriptionsBuild a frontend with a modular architecture and Material Design UI components to consume the GraphQL APIUse GraphQL Code Generator to generate types and code for a type-safe and scalable code baseCreate Angular modules and smart and dumb components and share data between themUse Apollo Client features such as client-side queries and reactive variables for local state managementWho this book is for The book is aimed at Angular developers who wish to learn about GraphQL for taking their frontend knowledge in full stack web development. The book assumes intermediate knowledge of Angular, however, full stack development is not required.
Download or read book Subscription Television written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1958 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Live Video Streaming In Your Influencer Marketing Strategy written by Laura Maya and published by Estalontech. This book was released on 2022-04-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?
Download or read book Affiliate Marketing With Video written by Zuria Producciones, SL and published by Zuria Producciones, SL. This book was released on 2019-10-23 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: This course focuses on aggressively leveraging the power of YouTube to make affiliate sales. Our goal will be to establish a working affiliate apparatus and to make it profitable in as little time as possible. If you’ve been looking at affiliate marketing for a while you’ve probably noticed that YouTube is packed with affiliate reviews of all sorts of products. Some of them are webcam talking head videos, some are selfie videos shot with a phone while taking a walk, some are impressive semi-professional videos with people behind a counter or sitting on a couch with a physical product in front of them on a coffee table, and some are basic screencast videos. And then there are even the super cheap ones that consist only of photos and text or slideshows. All of them have the same basic conclusion: “click the link below to learn more”. Of course, that link is an affiliate link, and every time someone clicks it and eventually buys a product (even if it’s a few days later, thanks to cookies), the person who made that video gets paid a commission. That’s where we want you.
