Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Download or read book Lifestyle Marketing written by Ronald D. Michman and published by Praeger. This book was released on 2003-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Download or read book Lifestyle Marketing written by Ronald D. Michman and published by Praeger. This book was released on 2003-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This book helps marketers understand how to reach customers from children to tweens and singles to seniors.

Download or read book Lifestyle Marketing written by Dr. Ir. Bernard T.Wijaya,MM and published by Gramedia Pustaka Utama. This book was released on 2013-08-23 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buku ini adalah sumbangan pengembangan keilmuan aspek teoretis Ilmu Ekonomi Manajemen, khususnya Manajemen Pemasaran Jasa, melalui pendekatan serta metode yang terutama untuk menggali pendekatan dan penemuan baru dalam aspek bauran pemasaran jasa dan bauran pemasaran gaya hidup yang dikaitkan dengan teori segmentasi, ekuitas merek, dan ekuitas pelanggan---suatu pendekatan baru pemasaran berorientasi finansial. Selain manfaat praktisnya sebagai sumber informasi dan acuan, buku ini diharapkan juga sebagai rangsangan guna melakukan penelitian untuk pengembangan ilmu selanjutnya, khususnya Manajemen Pemasaran Jasa pada industri jasa lifestyle yang memiliki prospek sangat cerah seiring dengan berkembangnya standar kehidupan dan peningkatan kesejahteraan masyarakat. Buku ini secara khusus dapat menjadi rujukan untuk: + memberikan asupan bagi manajemen untuk mengenal pelanggannya secara benar dan untuk pengambilan keputusan manajemen pemasaran yang tepat. + memberi sumbangan dalam aspek praktis (guna laksana) sekaligus untuk memberikan format manajemen jasa bagi industri jasa yang terkait dengan lifestyle yang mampu menjawab tuntutan kondisi masa kini sehingga dapat berkembang menjadi industri jasa yang mampu memiliki daya saing, berorientasi pada pasar, dan menjadi salah satu subsektor yang berkontribusi signifikan terhadap perekonomian nasional.Buku ini ditulis atas dorongan berbagai pihak pemerhati manajemen, baik akademisi dan praktisi manajemen, untuk memberikan pandangan baru dalam bidang Manajemen Pemasaran Jasa dengan pemutakhiran teori yang telah ada untuk menghadapi pesatnya perkembangan industri jasa saat ini.

Download or read book Lifestyle and Event Marketing written by Alfred L. Schreiber and published by McGraw-Hill Companies. This book was released on 1994 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to connect with customers' attitudes, beliefs, and aspirations through effective, sensitive campaigns to fight world hunger, save the rain forests, and sponsor arts and music festivals.

Download or read book Lifestyle Market Segmentation written by Art Weinstein and published by Routledge. This book was released on 2014-05-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.

Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.

Download or read book Lifestyles written by David Chaney and published by Routledge. This book was released on 2012-12-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world our lifestyle helps to define our attitudes and values as well as show our wealth and social position. This clearly written introduction to the concept of lifestyle offers a concise guide to how the term is used in sociological accounts to refer to this modern social form. Lifestyles explores * how we should classify lifestyles * why they have become more important * what precisely constitutes a lifestyle. By reviewing a wide range of published material, introducing central themes in the sociology of modern life, examining distinctive styles in social theory and offering its own original contribution to current debates, Lifestyles provides students with a much needed overview of this often misused term.

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Download or read book Lifestyle Market Segmentation written by Ronald D. Michman and published by Praeger. This book was released on 1991-04-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage of the change--and challenges the viewpoint that strategies from lifestyle market segmentation studies can be developed in the short term. Viewing lifestyle market segmentation as just one aspect of an overall marketing plan, Michman links the specific strategies of this approach to the larger issues of strategic planning. The first three chapters of the book place the topics of market segmentation and lifestyle segmentation into a historical perspective, and trace the development of these marketing approaches. The next three chapters focus on group dynamics and purchasing influences, covering specific target markets such as singles, teens, the elderly, and ethnic groups. Methods for cultivating these markets through lifestyle segmentation strategies are fully discussed. In the final three chapters, lifestyle segmentation is examined in relation to the impact on consumer behavior of decision making, purchasing habits, and changing values. With its emphasis on practical application, this work will be a valuable resource for managers and other professionals in the marketing field, as well as for students in business and marketing courses.

Download or read book Surfing Sex Genders and Sexualities written by lisahunter and published by Routledge. This book was released on 2018-04-27 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex, gender and sexuality have played an important role in shaping the culture of surfing and are central themes in the study of sport and movement cultures. Rooted in a rich precolonial history, surfing has undergone a modern transformation shaped by visual culture, commodification, sportization, mediatization and globalization, arguably all linked to sex, gender and sexuality. Using the physical culture of surfing as its focus, this international collection discusses the complex relationships between surfing, sex/es, gender/s and sexuality/ies. This book crosses new theoretical, empirical and methodological boundaries by exploring themes and issues such as indigenous histories, exploitation, the marginalized, race, ethnicity, disability, counter cultures, transgressions and queering. Offering original insights into surfing’s symbolism, postcolonialism, patriocolonial whiteness and heteronormativity, its chapters are connected by a collective aspiration to document sex/es, gender/s and sexuality/ies as they are shaped by surfing and, importantly, as they re-shape the many, possibly previously unknown, worlds of surfing. Surfing, Sex, Genders and Sexualities is fascinating reading for anybody with an interest in the sociology of sport or gender and sexuality studies.

Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Download or read book CONSUMER BEHAVIOUR written by Prof. (Dr.) Shruti V. Joshi and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Download or read book Why customers should buy written by Grace Rechner and published by Grace Rechner. This book was released on 2023-08-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by consumer choices, understanding why customers buy is the key to success for businesses in every industry. Grace Rechner's groundbreaking book, "Why Customers Buy," delves into the intricate world of consumer psychology, uncovering the underlying motivations and decision-making processes that drive purchasing behavior. Drawing from extensive research and real-world examples, Rechner explores the fascinating interplay between emotions, cognitive biases, and social influences that shape our buying decisions. She reveals the core psychological principles that drive customer behavior, providing invaluable insights and practical strategies for businesses to enhance their marketing efforts and boost sales. "Why Customers Buy" takes readers on a journey through the customer's mind, unraveling the complexities of consumer behavior and offering a fresh perspective on what truly drives purchase decisions. From the initial stages of need recognition to the final purchase, Rechner uncovers the hidden factors that influence customer choices, such as the impact of social proof, the allure of scarcity, and the power of storytelling. With an emphasis on practicality, Rechner equips businesses with actionable techniques to leverage consumer psychology in their marketing and sales strategies. Readers will learn how to craft compelling messaging that resonates with customers' emotional needs, build trust through authenticity, and optimize the customer experience to create long-lasting loyalty. Throughout the book, Rechner presents thought-provoking case studies, expert interviews, and hands-on exercises, allowing readers to apply the principles and strategies discussed to their own businesses. Whether you're a marketing professional, business owner, or aspiring entrepreneur, "Why Customers Buy" provides a comprehensive toolkit to unlock the mysteries of customer behavior and transform your approach to sales and marketing. By embracing the psychological factors that influence customer decisions, businesses can gain a competitive edge, create impactful connections with their target audience, and ultimately drive growth and success in today's dynamic marketplace. "Why Customers Buy" is an indispensable guide for anyone seeking to unravel the enigma of consumer behavior and harness its power to drive business success.

Download or read book Branded Lives written by Matthew J. Brannan and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.