Download or read book Sports Management as an Emerging Economic Activity written by Marta Peris-Ortiz and published by Springer. This book was released on 2017-10-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.
Download or read book Competitiveness in Emerging Markets written by Datis Khajeheian and published by Springer. This book was released on 2018-05-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Download or read book Innovating with Concept Mapping written by Alberto Cañas and published by Springer. This book was released on 2016-08-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.
Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Download or read book Co Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 2011-07-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Download or read book Strategic Responses to Media Market Changes written by Robert G. Picard and published by . This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate reputation written by Ángel Alloza and published by Editorial Almuzara. This book was released on 2013-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Download or read book Coaching by Values Cbv written by Simon L. Dolan and published by iUniverse. This book was released on 2011-08-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about values. It is about life values, work values, family values, and world values. It is also about value alignment. Author Simon Dolan extends the concepts presented in the best-selling Managing by Values, adding many innovations including a step-by-step methodology for diagnosing value congruence and tools for conducting real value reengineering (value alignment). Dolan argues that when people understand their values (regardless of how and why they have emerged), and analyze their relative importance and consequences, they can see more clearly how these values affect their daily lives. Extensive research shows that realignment of values ensures better congruence with goals and objectivesresulting in deeper inner satisfaction, which positively affects overall well-being, state of mind, performance, and general happiness. This is what the author calls success in the life of business and the business of life. The description is fresh and innovative, the methodology is clear, and the tools can be used by individuals, business professionals, families, organizations, and wellness and life coaches alike. Click on the links below for available book reviews. www.forewordreviews.com/reviews/coaching-by-values/ www.blueinkreview.com/reviews/view/775 http://www.emeraldinsight.com/journals.htm?issn=1352-7606&volume=19&issue=3&articleid=17047480&show=html&PHPSESSID=6d9bqrv811btcnoihrkojrahg1
Download or read book Alignment written by Robert S. Kaplan and published by Harvard Business Press. This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to align all organisational units to the organisational strategy. Amplifies the ideas in the Balanced Scorecord and Strategy Maps.
Download or read book Sociology and Social Justice written by Margaret Abraham and published by SAGE. This book was released on 2018-10-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Superbly conceptualises and contextualises social justice in and for our global age. The stellar cast of sociologists connect concepts to practices and outline the challenges we face, as well as providing necessary responses." Gurminder K Bhambra, Professor of Postcolonial and Decolonial Studies, University of Sussex" A collection of brilliant essays by international scholar-activists, examining concepts and practices from diverse contexts." Mary Romero, Professor of Justice Studies and Social Inquiry, Arizona State University "An excellent set of chapters bringing to the fore new perspectives on the social injustices and inequalities facing a world in crisis." Kammila Naidoo, Professor of Sociology, University of Johannesburg By using contextual global sociology, Sociology and Social Justice explores: Historic and contemporary sites and contexts around the world Sociological insights on topics ranging from social movements, to cyber space. International struggles, processes, and outcomes Written by distinguished international scholars, this is an essential text for those looking at issues of: Human Rights, Public Sociology, Democratization, Gender, and Globalization.
Download or read book Econometric Models and Economic Forecasts written by Robert S. Pindyck and published by McGraw-Hill/Irwin. This book was released on 1998 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well known text helps students understand the art of model building - what type of model to build, building the appropriate model, testing it statistically, and applying the model to practical problems in forecasting and analysis.
Download or read book Knowledge Innovation and Sustainable Development in Organizations written by Marta Peris-Ortiz and published by Springer. This book was released on 2018-07-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. In organizational theory, dynamic capability is defined as an organization’s ability to react and adapt adequately and rapidly to external change. In today’s global economy, pursuing sustainable strategies and practices is critical to organizational success. Complying with externally and internally imposed sustainability targets might initially appear as a restriction for organizations; however, they can be transformed into a new set of opportunities. This means that the classic ways in which management absorbs the experiences associated with evolving conditions, organizational frameworks and markets must be reconsidered in light of the preservation of the technological, environmental and social ecosystems. Featuring research and case studies from sectors such as NGOs, SMEs, education and agriculture, this book offers students, academics, practitioners and policymakers a multi-faceted understanding of how and why knowledge, innovation and sustainability are intricately linked—and offers insight into best practices that balance organizational and societal needs.
Download or read book Managing World Heritage Sites written by Anna Leask and published by Routledge. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Heritage Sites are some of the recognised locations around the world. This work covers the management issues encountered at cultural and natural UNESCO World Heritage Sites. It considers various aspects in arriving at solutions for site management principles. It covers issues such as WHS designation, marketing, visitor management, and more.
Download or read book Managing Visitor Attractions New Directions written by Bruce Prideaux and published by Taylor & Francis. This book was released on 2012-04-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: · the role and nature of visitor attractions · the development of visitor attraction provision · the management of visitor attractions · the marketing of visitor attractions · future issues and trends With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.
Download or read book Personnel Psychology written by Alexandra Luong and published by Taylor & Francis. This book was released on 2023-09-05 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and engaging, this textbook introduces students to the field of personnel psychology, also known as industrial psychology. Based on their years of teaching in this area, Luong, Sprung, and Zickar survey core topics in the field, including job analysis, recruitment, selection, assessment, and performance evaluation. Throughout, they emphasize a psychological – rather than management – approach, explaining the key psychological principles that underpin human resources practices. Supported by plentiful examples, review questions, and discussion questions, this comprehensive overview shows how personnel psychologists endeavor toward a better workplace. Written in a clear and captivating style, this book introduces students to the most recent and pertinent scientific research in personnel psychology, and inspires future study in industrial-organizational psychology and related fields.
