Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Download or read book UNESCO Copyright Bulletin written by and published by . This book was released on 1959 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The National Union Catalog Pre 1956 Imprints written by Library of Congress and published by . This book was released on 1968 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Union Catalog written by and published by . This book was released on 1981 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.

Download or read book La Societ per azioni alla met del secolo XX written by Università commerciale Luigi Bocconi. Istituto di diritto commerciale comparato and published by . This book was released on 1962 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Propiedad industrial written by España and published by . This book was released on 1929 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967 Authors titles written by University of California (System). Institute of Library Research and published by . This book was released on 1972 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Estatuto de la propiedad industrial written by España and published by . This book was released on 1977 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Legal Bibliography written by Harvard Law School. Library and published by . This book was released on 1973 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1970 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Estudios en homenaje al Profesor L pez Rod written by and published by . This book was released on 1972 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The National Union Catalog Pre 1956 Imprints written by and published by . This book was released on 1968 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creating Fiscal Space for Poverty Reduction in Ecuador written by and published by World Bank Publications. This book was released on 2005-01-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication reviews Ecuador's fiscal management and public expenditure policies in the context of its development and poverty reduction goals. Findings include that the country's impressive fiscal performance of 2003 is encouraging but fragile, as several structural bottlenecks could impede fiscal discipline and recovery. Reversing poverty trends is critical for the country's stability, and this can only be achieved with well-targeted, effective and efficient pro-poor programmes.

Download or read book Bolet n de Derecho de Autor written by Unesco. Copyright Division and published by . This book was released on 1959 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Monographic Series written by Library of Congress and published by . This book was released on with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 6th International Conference on the Conservation of Earthen Architecture written by The Getty Conservation Institute and published by Getty Publications. This book was released on 1991-02-28 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: On October 14-19, 1990, the 6th International Conference on the Conservation of Earthen Architecture was held in Las Cruces, New Mexico. Sponsored by the GCI, the Museum of New Mexico State Monuments, ICCROM, CRATerre-EAG, and the National Park Service, under the aegis of US/ICOMOS, the event was organized to promote the exchange of ideas, techniques, and research findings on the conservation of earthen architecture. Presentations at the conference covered a diversity of subjects, including the historic traditions of earthen architecture, conservation and restoration, site preservation, studies in consolidation and seismic mitigation, and examinations of moisture problems, clay chemistry, and microstructures. In discussions that focused on the future, the application of modern technologies and materials to site conservation was urged, as was using scientific knowledge of existing structures in the creation of new, low-cost, earthen architecture housing.

Download or read book Real Orden de 30 de abril de 1930 publicando el texto del Real Decreto ley de 26 de julio de 1929 sobre Propiedad industrial written by Espanya. Ministerio de Economía and published by . This book was released on 1930 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: