Download or read book Lexus written by Brian Long and published by Veloce Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete year-by-year development of Toyota's luxury Lexus marque, this text includes 180 colour illustrations and is written with the full co-operation of the company and its many subsidaries worldwide.

Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons. This book was released on 2011-06-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Download or read book The Accidental Marketer written by Tom Spitale and published by John Wiley & Sons. This book was released on 2014-03-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Download or read book Focus On 100 Most Popular Sedans written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Focus On 100 Most Popular Station Wagons written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Focus On 100 Most Popular Compact Cars written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Toyota Became 1 written by David Magee and published by Penguin Books India. This book was released on 2008-10-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Magee explores Toyotas past and present in order to reveal how this car company has sustained such tremendous success. The lessons that Magee explains here can be valuable for managers in all disciplines and industries.

Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2002 with total page 1896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Lexus Story written by Jonathan Mahler and published by DK Publishing (Dorling Kindersley). This book was released on 2004 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book The Capstone Encyclopaedia of Business written by Capstone and published by John Wiley & Sons. This book was released on 2013-10-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. The Capstone Encyclopaedia of Business is organized alphabetically into over 1,000 entries covering the whole spectrum of business and management including: business terms - concepts - thinkers - practitioners organizations - brands - companies Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice. The Capstone Encyclopaedia of Business makes sense of the new world of business, embracing the best of the new and the most robust of the old. The first one-volume, accessibly-priced reference book for business in years. Kicks off this exciting new series and will anchor Capstone as the one stop shop for busy professionals. Key title in large promotion including web site and extract mailings. Internationally-recognized editorial board. Annual updates will occur making this a classic key title to keep on the shelves.

Download or read book The Lexus and the Olive Tree written by Thomas L. Friedman and published by HarperCollins UK. This book was released on 2000 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.

Download or read book 365 Sports Cars You Must Drive written by John Lamm and published by Motorbooks. This book was released on 2020-10-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365 Sports Cars You Must Drive puts you in the driver's seat of a century's worth of sports car legends (and a few rather less legendary), each presented with a fun and informative profile and fact-and-spec box. It's the ultimate gearhead's bucket list and poses the challenge: How many have you driven? Whoever coined the phrase "getting there is half the fun" must have owned a sports car. And the wag who suggested that "it's the journey not the destination"? Probably driving a Lotus or MG at the time. From towering icons like Ferrari, Lamborghini, Porsche, and Corvette to everyman sportsters from Triumph, MG, Sunbeam, and Miata to oddballs like Crosley, Sabra, and DB, sports cars inspire passion and strong opinions as few other vehicles on the road can. In one beautiful book, long-time Road & Truck​ magazine chief photographer John Lamm, along with other top motoring contributors, gives the reader illustrated profiles of every sports car you've ever dreamed of driving! Now, imagine if you could drive a different sports car—any sports car—every single day for a year. Which would you choose?

Download or read book Car Guys vs Bean Counters written by Bob Lutz and published by Penguin. This book was released on 2011-06-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。

Download or read book The Toyota Way written by Jeffrey K. Liker and published by McGraw Hill Professional. This book was released on 2003-12-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to speed up business processes, improve quality, and cut costs in any industry In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability. Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by: Eliminating wasted time and resources Building quality into workplace systems Finding low-cost but reliable alternatives to expensive new technology Producing in small quantities Turning every employee into a qualitycontrol inspector

Download or read book The Old Money Book 2nd Edition written by Byron Tully and published by . This book was released on 2020-11-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Old Money Book details how anyone from any background can adopt the values, priorities, and habits of America's Upper Class in order to live a richer life. Expanded and updated for a post-pandemic world.