Download or read book Sugar written by and published by . This book was released on 1926 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book VIII Encuentro Internacional de Ling stica en el Noroeste written by Zarina Estrada Fernández and published by . This book was released on 2006 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers primarily concerning linguistics of Mexican and Central American Indian languages; some papers deal with Indian languages of other areas, e.g., Argentina and Venezuela, and with Spanish, English, and Australian languages.

Download or read book Cumulated Index Medicus written by and published by . This book was released on 1983 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communicating Science written by Toss Gascoigne and published by ANU Press. This book was released on 2020-09-14 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

Download or read book Encuentro Internacional de Ling stica en el Noroeste written by and published by . This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cyberpragmatics written by Francisco Yus and published by John Benjamins Publishing. This book was released on 2011-08-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.

Download or read book The Semiotics of Emoji written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2016-11-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1970 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cumulative list of works represented by Library of Congress printed cards.

Download or read book Intuition and Ego States written by Eric Berne and published by HarperCollins Publishers. This book was released on 1977 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric Berne does more in these pages than penetrate the mysteries of intuition. He explains the fascinating course that leads him to found a whole psychotherapeutic system, transactional analysis (TA), that extraordinary aid in the fathoming of human affairs. These historically important articles describe, as only a primary source can, the evolution of Dr. Berne's insights and awarenesses, from those of an orthodox psychoanalyst to those of an originator of an almost defiantly new approach in pscyhotherapy. - Editor's preface.

Download or read book The Bilingual Family written by Edith Esch and published by Cambridge University Press. This book was released on 2003-03-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: An up-to-date, accessible guide for parents of bilingual children.

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 3426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Linguistics For Dummies written by Rose-Marie Dechaine and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating, fun, and friendly way to understand the science behind human language Linguistics is the scientific study of human language. Linguistics students study how languages are constructed, how they function, how they affect society, and how humans learn language. From understanding other languages to teaching computers to communicate, linguistics plays a vital role in society. Linguistics For Dummies tracks to a typical college-level introductory linguistics course and arms you with the confidence, knowledge, and know-how to score your highest. Understand the science behind human language Grasp how language is constructed Score your highest in college-level linguistics If you're enrolled in an introductory linguistics course or simply have a love of human language, Linguistics For Dummies is your one-stop resource for unlocking the science of the spoken word.

Download or read book Journal of Mesoamerican Studies written by and published by . This book was released on 2002 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Patterns of Human Growth written by Barry Bogin and published by Cambridge University Press. This book was released on 1999-05-06 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised edition of an established text on human growth and development from an anthropological and evolutionary perspective.