Download or read book The Tourism and Leisure Experience written by Michael Morgan and published by Channel View Publications. This book was released on 2010 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
Download or read book Research Methods for Leisure and Tourism written by A.J. Veal and published by Pearson UK. This book was released on 2017-12-19 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
Download or read book Marketing in Leisure and Tourism written by Patricia Click Janes and published by Venture Publishing (PA). This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Welcome to the roller-coaster world of marketing decision making. There are many things to consider, many issues to face, and this book will show how this process can be less frightening and risky than a roller-coaster ride, yet feature all the thrills and enjoyment associated with it. The first chapter highlights the reasons why some leisure service agencies have not integrated marketing effectively. Further, it suggests reasons how marketing has evolved and why it is beneficial to adopt strategic marketing practices. The issues of barriers to effective marketing, strategies, and benefits are covered, as well as components of leisure service agency marketing. Foundational issues related to effective leisure service agency marketing are clarified in Chapter 2, including leisure service philosophy and its relationship to the quality of people's lives. Chapter 3 is designed to introduce a formal process for applying each of these components in a leisure service agency: funding, evaluating, and enabling marketing action through planning. Further, it addresses issues of particular concern to leisure agencies, including funding marketing efforts and measuring the impacts of these marketing decisions. Chapter 4 addresses the premise that all activities are driven by quality service standards. Quality service involves every aspect of an agency from the products, services, and the experiences it provides, to the standards (e.g., cleanliness, hiring) and processes it creates (e.g., policies/procedures). Chapter 5 discusses research as the heart of effective marketing. Research is needed throughout the marketing process and provides assistance to each phase. Research addresses issues related to understanding demographic and leisure trends; needs of targeted markets; satisfaction of employees, volunteers, and customers; and questions like whether that $10,000 per month billboard is worth the investment. Chapters 6 through 8 are dedicated to developing skills in strategic analysis. Anyone can spend a marketing budget but not everyone can be successful at it. Therefore the key to effective decisions is analyzing and developing a strategy that is based on sound principles and evidence. Targeted markets can be developed through understanding current systems, issues, and future plans. In Chapter 7, the process for target market creation is outlined identifying techniques for selecting appropriate markets. Once determined, agencies can develop a formal strategy for marketing. Chapter 8 highlights ways in which an agency can position themselves and develop or enhance the brand image. It is in this chapter that an agency learns to develop specific target market objectives, and from these objectives, communication decisions will be based. Finally, determining communication decisions is often thought of as the most creative part of marketing decision making. Decisions that are first made in this phase relate to product, service, program, facility, distribution, and pricing considerations. Next, brand image and promotion decisions are made, followed by the various tools used to communicate with the targeted audiences -- public and community relations, advertising, sponsorship, stewardship, selling, and internal marketing. In Chapters 9-14, techniques for effective use of each decision and tool are shared, which will help agencies make successful decisions to achieve target market objectives. This book is supported by an impressive array of online instructor materials including: sample syllabi PowerPoint slides test bank sample marketing plans audio chapter reviews related articles photographs discussion board and more!" -- Publisher.
Download or read book Tourism Leisure and Recreation written by Garrett Nagle and published by Nelson Thornes. This book was released on 1999 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers comprehensive and in depth coverage of the topic for AS and A Level. The book is also a useful resource for GNVQ Tourism and Leisure courses.
Download or read book Research Methods for Leisure Recreation and Tourism 2nd Edition written by Ercan Sirakaya-Turk and published by CABI. This book was released on 2017-04-13 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
Download or read book The Tourism and Leisure Industry written by Klaus Weiermair and published by Psychology Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Download or read book Leisure Tourism Geographies written by David Crouch and published by Routledge. This book was released on 2013-04-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure and Tourism Geographies considers leisure/tourism as an encounter. An encounter that exists between people, between people and space and between people and their expectations, experiences and desires. The contributors explore diverse aspects of leisure and tourism, ranging from the methodologies behind leisure practices to detailed case studies including: *Disneyland, Paris *tourism in sacred landscapes *leisure practices in cyberspace *leisure and yachting *use of recreational/holiday cottages *National Parks, local parks and gardens Presenting an exciting mix of attitudes and ideas concerning leisure and tourism, this book documents a lively debate, placing geography at its centre.
Download or read book Leisure and Tourism Landscapes written by Cara Aitchison and published by Routledge. This book was released on 2014-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly significant as mediators of spatial identity and meaning, leisure, tourism, culture and heritage are only now beginning to be located within the rapidly evolving discourses of poststructuralist geographies. Exploring the influence of leisure and tourism on the production, representation and consumption of landscape, the first half of this important book focuses on different ways of ‘seeing’ or representing landscape, whereas the second half examines different forms of productive consumption in leisure and tourism. Both symbolic and material spaces of leisure and tourism are also examined in relation to urban and rural landscapes, heritage landscapes, gendered landscapes, and landscapes of sexuality and desire. With a multidisciplinary approach and a strong theoretical content which builds on poststructuralist theories, this is undoubtedly an important addition to literature in the field.
Download or read book The Problem of Pleasure written by Carol Jones and published by Routledge. This book was released on 2013-03-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and leisure industries are big business. Opportunities for leisure and tourism have escalated as disposable income, technology, travel and education have become increasingly available in recent times. However, this trend has been juxtaposed with an increase in crime, particularly since the early the 1950s. Acquisitive crimes have been facilitated with the development of more portable and valuable commodities; some activities, such as drink driving and disorder, have now been socially defined as crimes and are more readily identified through new technology such as the increasing use of CCTV. The Problem of Pleasure covers them all. The purpose of this book is to inform and enlighten a range of readers, whose interests may be academic or commercial on possible crime events and modus operandi of criminals. The book has a global perspective, bringing together leading academics from the UK, the US, South Africa, Australia and New Zealand who examine several aspects of leisure that are vulnerable to crime, from illegal hunting to street racing, as well as the impact of crime upon tourists and the tourism industry. This book will be a key text for students of tourism and leisure as well as criminology and sociology; people working in the tourism and recreation industry; policy makers and the police.
Download or read book The Tourist written by Dean MacCannell and published by Univ of California Press. This book was released on 2013-08-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this classic analysis of travel and sightseeing, author Dean MacCannell brings social scientific understandings to bear on tourism in the postindustrial age, during which the middle class has acquired leisure time for international travel. In The Tourist—now with a new introduction framing it as part of a broader contemporary social and cultural analysis—the author examines notions of authenticity, high and low culture, and the construction of social reality around tourism.
Download or read book Tourism and Leisure Mobilities written by Jillian Rickly and published by Routledge. This book was released on 2016-07-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reframes tourism, as well as leisure, within mobilities studies to challenge the limitations that dichotomous understandings of home/away, work/leisure, and host/guest bring. A mobilities approach to tourism and leisure encourages us to think beyond the mobilities of tourists to ways in which tourism and leisure experiences bring other mobilities into sync, or disorder, and as a result re-conceptualizes social theory. The proposed anthology stretches across academic disciplines and fields of study to illustrate the advantages of multi-disciplinary conversation and, in so doing, it challenges how we approach studies of movement-based phenomena and the concept of scale. Part One examines the ways in which mobility informs and is informed by leisure, from everyday practices to leisure-inspired mobile lifestyles. Part Two investigates individuals and communities that become entrepreneurial in the face of changing tourism contexts and reflects on the performance of work through multiple mobilities. Part Three turns to issues of development, with attention to the cultural politics that frame development encounters in the context of tourism. The varied ways that people move into and out of development projects is mediated by geopolitical discourses hat can both challenge and perpetuate geographic imaginations of tourism destinations.
Download or read book Women Leisure and Tourism written by Linda J. Ingram and published by CABI. This book was released on 2021-12-03 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, Leisure and Tourism provides a comprehensive discussion of women, leisure, and tourism through the lens of leisure production and consumption, both by women and for women. Specifically, this text includes a multi-cultural perspective to highlight the unique attributes leisure brings to women, the role of women in leisure entrepreneurship, and the creation of supportive, inclusive environments to enhance female well-being through the examination of these activities in often overlooked populations. The diversity of women's leisure and tourism practices is best perceived through the links between various leisure practices (e.g., sport, outdoor recreation, travel and tourism, learning, crafts, events, family leisure), as well as an understanding of leisure production across cultures and life stages. These chapters bring to the forefront many of the challenges inherent in providing leisure and tourism that support the diverse needs of women, as well as a look at female innovation that is also often overlooked in leisure research. The book includes examples of both applied and conceptual chapters from global perspectives in academic studies.
Download or read book Water based Tourism Sport Leisure and Recreation Experiences written by Gayle Jennings and published by Routledge. This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, advantages and their effects on the environment. Gayle Jennings, Griffith University, Australia.
Download or read book Heritage Tourism and Race written by Antoinette T Jackson and published by Routledge. This book was released on 2020-03-25 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Tourism, and Race views heritage and leisure tourism in the Americas through the lens of race, and is especially concerned with redressing gaps in recognizing and critically accounting for African Americans as an underrepresented community in leisure. Fostering critical public discussions about heritage, travel, tourism, leisure, and race, Jackson addresses the underrepresentation of African American leisure experiences and links Black experiences in this area to discussions of race, place, spatial imaginaries, and issues of segregation and social control explored in the fields of geography, architecture, and the law. Most importantly, the book emphasizes the importance of shifting public dialogue from a singular focus on those groups who are disadvantaged within a system of racial hierarchy, to those actors and institutions exerting power over racialized others through practices of exclusion. Heritage, Tourism, and Race will be invaluable reading for academics and students engaged in the study of museums, as well as architecture, anthropology, public history, and a range of other disciplines. It will also be of interest to museum and heritage professionals and those studying the construction and control of space and how this affects and reveals the narratives of marginalized communities.
Download or read book Advertising in Tourism and Leisure written by Nigel Morgan and published by Routledge. This book was released on 2013-06-17 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
Download or read book Aviation and Tourism written by Dr Andreas Papatheodorou and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
Download or read book Shopping Tourism Retailing and Leisure written by Dallen J. Timothy and published by Channel View Publications. This book was released on 2005-03-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).
