Download or read book The Leadership Campaign written by Scott Miller and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company

Download or read book Conducting a Successful Capital Campaign written by Kent E. Dove and published by Jossey-Bass. This book was released on 2000 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Conducting a Successful Capital Campaign" has been the definitive resource on capital campaigns for a decade. Now comes the new edition of this highly acclaimed guide--in expanded handbook format. Like the first edition, this one-of-a-kind resource presents an authoritative, systematic guide to every aspect of a capital campaign.

Download or read book The Campaign written by Leila Sales and published by Abrams. This book was released on 2020-09-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veep meets Parks and Recreation in this hilarious illustrated middle-grade political comedy about a 12-year-old who runs her babysitter’s campaign for mayor For 12-year-old Maddie Polansky, the only good part of school is art class. And though she’s never paid much attention to politics, when she learns that the frontrunner for mayor of her city intends to cut funding for the arts in public schools, the political suddenly becomes very personal. So Maddie persuades her babysitter, Janet, to run for mayor against Lucinda Burghart, art-hating bad guy. Soon, Maddie is thrust into the role of campaign manager, leading not only to humor and hijinks, but to an inspiring story for young readers that talks about activism and what it takes to become an engaged citizen. Maddie and Janet’s adventures on the campaign trail are illustrated by copious black-and-white drawings throughout the book.

Download or read book Voting with Dollars written by Bruce Ackerman and published by Yale University Press. This book was released on 2008-10-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: divdivIn this provocative book, two leading law professors challenge the existing campaign reform agenda and present a new initiative that avoids the mistakes of the past. Bruce Ackerman and Ian Ayres build on the example of the secret ballot and propose a system of “secret donation booths” for campaign contributions. They unveil a plan in which the government provides each voter with a special credit card account containing fifty “Patriot dollars” for presidential elections. To use this money, citizens go to their local ATM machine and anonymously send their Patriot dollars to their favorite candidates or political organizations. Americans are free to make additional contributions, but they must also give these gifts anonymously. Because candidates cannot identify who provided the funds, it will be much harder for big contributors to buy political influence. And the need for politicians to compete for the Patriot dollars will give much more power to the people. Ackerman and Ayres work out the operating details of their plan, anticipate problems, design safeguards, suggest overseers, and show how their proposals satisfy the most stringent constitutional requirements. They conclude with a model statute that could serve as the basis of a serious congressional effort to restore Americans’ faith in democratic politics./DIV/DIV

Download or read book The Campaign Within written by Neil Giuliano and published by Querelle Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.

Download or read book Leading the Campaign written by Michael J. Worth and published by Rowman & Littlefield Publishers. This book was released on 2010-04-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.

Download or read book Leading the Campaign written by Michael J. Worth and published by Rowman & Littlefield. This book was released on 2016-12-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today’s changing environment. The second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.

Download or read book Leading Men written by Jackson Katz and published by Interlink Publishing. This book was released on 2012-10-22 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Americans always elect men as presidents? It’s no secret that there is a wide—and growing—gender gap in American presidential politics. Over the past thirty years, Democrats have made major gains with women, while Republicans have been doing far better with men —especially white working class men. The question is why? In Leading Men, Jackson Katz argues that racial politics and economic anxieties are not enough to explain the dramatic gender divide in American voting patterns. Cutting against the grain of typical analyses of the gender gap that have focused almost exclusively on women, Katz trains his focus the other way around: on the male side of the equation. He offers stunning evidence that American presidential campaigns have evolved into nothing less than quadrennial referenda on competing versions of American manhood. And in the process, he never takes his eye off what this development means for women—as both candidates and citizens. Written in an engaging style that will appeal to general readers, political experts, and activists alike, Katz explores some of the major political developments, news events and campaign strategies that have made the presidency the center of a cultural conversation about manhood over the past few decades. Ranging from the election of the former Hollywood actor Ronald Reagan in 1980, through the election of Barack Obama in 2008, and into the 2012 campaign season, Katz zeroes in on how the very notion of what it means to be “presidential” has in many ways become synonymous with traditional definitions of manhood. Whether he is examining right-wing talk radio’s relentless attacks on the masculinity of Democratic candidates, or how fears of appearing weak and vulnerable end up shaping candidates’ actual policy positions, Katz offers a new way to understand the power of image in presidential politics. In the end, Leading Men offers nothing less than a paradigm-shifting way to understand the dynamics of presidential elections, and the very nature of the American presidency.

Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Download or read book On Message written by Pippa Norris and published by SAGE. This book was released on 1999-05-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Download or read book The Permanent Campaign written by Sidney Blumenthal and published by Simon & Schuster. This book was released on 1982 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Campaign Guide for Congressional Candidates and Committees written by and published by . This book was released on 1982 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The People s Choice written by Paul F. Lazarsfeld and published by . This book was released on 1948 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing by the Numbers written by Leland Harden and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.

Download or read book Winning Elections written by Ronald A. Faucheux and published by M. Evans. This book was released on 2003-10-15 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Download or read book Scrappy Campaigning written by Casey Lucius and published by Happy about. This book was released on 2018-05-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Scrappy Campaigning, Lucius captures the joys and struggles of running a political campaign, whether it is for a small local election or a large national one. This book is both personal and practical, and will help anyone interested in running for office or working on a campaign. While many people are baffled by politics today and want to "do something," she provides the tools and encouragement to contribute and be successful, at any level. She also details, through experience and analysis, the unexpected things that can happen during any campaign. While there are often negative experiences associated with leading any organization, this is a positive and encouraging book full of helpful lessons. Anyone who reads it will be prepared to run a successful scrappy campaign with their eyes wide open. Whether you are the candidate, campaign manager, a volunteer or team leader, this book will prepare you to lead a team and stand strong in the face of any obstacle.

Download or read book Compassion Conviction written by Justin Giboney and published by InterVarsity Press. This book was released on 2020-07-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Book Award® program Outreach Resource of the Year Have you ever felt too progressive for conservatives, but too conservative for progressives? Too often, political questions are framed in impossible ways for the faithful Christian: we're forced to choose between social justice and biblical values, between supporting women and opposing abortion. As a result, it's easy for Christians to grow disillusioned with civic engagement or fall back into tribal extremes. This state of affairs has damaged Christian public witness and divided the church. The authors of this book represent the AND Campaign, which exists to educate and organize Christians for faithful civic and cultural engagement. They insist that not only are we called to love our neighbors through the political process but also that doing so requires us to transcend the binary way the debates are usually framed. In simple, understandable language, they lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity, from political messaging and the politics of race to protests, advocacy, and more. The book includes a study guide for classroom use and group discussion. When we understand our civic engagement as a way to obey Christ's call to love our neighbor, we see that it is possible to engage the political process with both love and truth—compassion and conviction.