Download or read book Leadership Brand written by David Ulrich and published by Harvard Business Review Press. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.

Download or read book Leadership Brand written by David Magellan Horth and published by Center for Creative Leadership. This book was released on 2016-12-15 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

Download or read book Riding for the Brand written by Jim Whitt and published by Lariat Press. This book was released on 2005-06 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.

Download or read book The Leader s Edge written by Susan Hodgkinson and published by iUniverse. This book was released on 2005-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Leader’s Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. “Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.” —David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America “Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.” —Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation “Every leader at every level needs to read this book.” —Deborah Merrill-Sands, Former Dean, Simmons School of Management “Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.” —James G. Connolly, Former President, Citizens Financial Group “With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of ‘personal branding.’” —Donna D’Cruz, Founder and CEO of Rasa Music

Download or read book Brand Leadership written by David A. Aaker and published by Simon and Schuster. This book was released on 2012-12-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

Download or read book The Leader s Edge written by Susan Hodgkinson and published by iUniverse. This book was released on 2005 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. "Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny." --David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America "Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence." --Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation "Every leader at every level needs to read this book." --Deborah Merrill-Sands, Former Dean, Simmons School of Management "Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work." --James G. Connolly, Former President, Citizens Financial Group "With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'" --Donna D'Cruz, Founder and CEO of Rasa Music

Download or read book The Leadership Code written by Dave Ulrich and published by Harvard Business Press. This book was released on 2009-01-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a great leader? It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any? Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions—to crack the code of leadership. Drawing on decades of research experience, the authors conducted extensive interviews with a variety of respected CEOs, academics, experienced executives, and seasoned consultants—and heard the same five essentials repeated again and again. These five rules became The Leadership Code. In The Leadership Code, the authors break down great leadership into day-to-day actions, so that you know what to do Monday morning. Crack the leadership code—and take your leadership to the next level.

Download or read book Discover Your CEO Brand Secrets to Embracing and Maximizing Your Unique Value as a Leader written by Suzanne Bates and published by McGraw Hill Professional. This book was released on 2011-09-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.” —DONNY DEUTSCH, television host and Chairman, Deutsch Inc. “Discover Your CEO Brand is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.” —ALAN WEISS, Ph.D., author of Million Dollar Consulting and The Consulting Bible “I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.” —JONATHAN RECKFORD, CEO, Habitat for Humanity International “Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.” —MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization “Discover Your CEO Brand is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.” —ANDREW SOBEL, author of All for One and Clients for Life About the Book Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. No two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiences Elevate your leader profile Attract and retain the best talent Create business opportunities Shape a high-performance culture Drive long-term value within your company It’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it. You’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.

Download or read book The Brand New Leader written by Melva Robertson and published by . This book was released on 2020-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extensive leadership literature of our day focuses on the what and how of leadership. Numerous definitions, concepts, behaviors, and traits of leadership aim to pinpoint the "magic formula" -from a blanket approach--that makes leadership effective. One vital, yet often overlooked, area lacking in these conversations is the emphasis on the personal connection to leadership. This book takes a deep dive into the notion of leadership as a personal brand. It provides theories, strategies, examples, and tactics along with evidence suggesting that leadership derives from -- and is influenced by -- a more personal context. Chapters draw from the belief that there is no separation between the leader and the person holding the leadership title. The leader's identity has a direct correlation to who the leader is as a person rather than a function. Leadership values stem primarily from personal values, experiences, beliefs, and other influences, and thus, the perceptions of a leader are automatically associated with that person-- the individual. Accordingly, if leadership output is personal and the outcomes are personal to those influenced by the leader, then one who is considered an impactful leader is the result of both their personal attributes and their application of concepts and theories. The way a leader leads originates from a customized selection of leadership styles, strengths, and approaches that are unique to each person and based on their exposures and influences. This book also explores a personal branding approach to leadership development. It explains leadership branding as an acknowledgement of leader's reputation. How one is viewed as a leader becomes personal once those perceptions are used to identify the leader. They comprise the leader's brand-reputation. In recognizing leadership as a personal brand, the book incorporates branding concepts and how these contribute to leadership development, responsibility, and outcomes. The subject of this book is strategic leadership development. Readers will use the customized Leadership BRAND Assessment and explore concepts and theories common to leadership, to understand and develop the knowledge, skills, and abilities needed to effectively lead organizations and teams effectively through change, crisis, uncertainty, and other barriers to achieving a common goal. Topics covered in this book include, leadership responsibility and accountability, ethics, values, effective communication, resilience, vision, foresight and followership.

Download or read book Authentic Personal Brand Coaching written by Hubert K. Rampersad and published by IAP. This book was released on 2015-06-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Download or read book New Brand Leadership written by Larry Light and published by FT Press. This book was released on 2015-05-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.

Download or read book The AMA Handbook of Leadership written by Marshall GOLDSMITH and published by AMACOM/American Management Association. This book was released on 2010-01-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AMA Handbook of Leadership features insights from best-of-the-best thought leaders and executive leadership coaches on topics from talent development, the arts and leadership, and competitive advantage through leadership, to leading across cultures, sustainability, executive transition, and many more timeless (and timely) issues. Filled with powerful examples and full case studies, the book includes previously unpublished articles from: Frances Hesselbein • R. Roosevelt Thomas, Jr. • Dave Ulrich • John (Jack) Zenger • Nancy J. Adler • John Baldoni • Judith M. Bardwick • Marshall Goldsmith • James F. Bolt • Marc Effron • Joe Folkman • Colin Gautrey • Paul Hersey • Maya Hu-Chan • Wendy Johnson • Beverly Kaye • Paula Kruger • Laurence S. Lyons • D. Quinn Mills • Howard Morgan • Luke Novelli, Jr. • Miriam Ort • Gary Ranker • Robert H. Rosen • Norm Smallwood • Andrew Sobel • Fons Trompenaars • Albert A. Vicere • Peter Woolliams • and Patricia Wheeler In a challenging business climate, enterprises look to their leaders. Some situations call for drastic change, while others require the fortitude to stay the course. Who better to help today’s business leaders than the greatest leadership thinkers of our time?

Download or read book Leadership Sustainability Seven Disciplines to Achieve the Changes Great Leaders Know They Must Make written by Dave Ulrich and published by McGraw Hill Professional. This book was released on 2013-04-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAKE YOUR LEADERSHIP EFFORTS STICK Every day, thousands of people put great effort--and money--into becoming more effective leaders, through seminars, personal coaching, and employee development plans. These undertakings can do wonders to help leaders of all stripes improve their effectiveness. But not every leader finishes what he or she starts--and many revert back to less effective habits, often without even realizing it. How can you ensure that you stick with all the positive changes you have made? How do you make sure you don’t slip back into your old ways? Answer: Leadership Sustainability Dave Ulrich--the man BusinessWeek referred to as the "#1 Management Educator and Guru"--teams up with leadership expert Norm Smallwood to go where no leadership guide has gone. This dream team provides sophisticated, proven leadership sustainability ideas and tools that you can put to use immediately. Leadership Sustainability helps you turn good intentions into effective actions by mastering seven critical disciplines: Simplicity: Focus on the few key behaviors that will have the most impact. Time: Allocate your time so your calendar matches your intentions. Accountability: Take personal responsibility for doing what you say you will do. Resources: Support your leadership with effective, ongoing coaching and HR systems. Tracking: Develop metrics for measuring your leadership improvement. Melioration: Learn from your mistakes and demonstrate resilience. Emotion: Draw on deep personal values to keep yourself motivated. The journey to great leadership doesn't end with learning and implementing effective new skills. Great leadership is about consistency, and the drive for consistency is a never-ending process. Use Leadership Sustainability to ensure leadership greatness today, tomorrow, and for the rest of your life. PRAISE FOR LEADERSHIP SUSTAINABILITY: "Dave and Norm propose a practical approach to solving the problem of leaders turning what they intend into what they do. The seven principles provide a simple and practical way to get things done." -- Ram Charan, coauthor of the New York Times bestselling Execution "Dave and Norm do a great job about teaching leaders not just what to do, but how to make sure that they do it. The ideas in the book are insightful, specific, and actionable." -- Gina Qiao, SVP Human Resources, Lenovo "Finally, a 'how-to' book that is grounded in the real-world dynamics of leading organizations!" -- Dixon Thayer, CEO, HealthNEXT "Dave and Norm provide both an in-depth understanding of why we often fall short and a set of tools for getting on with it." -- Morgan W. McCall, Jr., Professor, Marshall School of Business, University of Southern California, and author of High Flyer "Leaders all over the world will celebrate Dave and Norm’s powerful new gift: the concept of Leadership Sustainability and its seven disciplines." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute "Finally, we have two scholar-practitioners who correctly address evidence that one of every two leaders fails and offer solutions about proper execution that leads to sustainability." -- W. Warner Burke, Professor of Psychology and Education, Teachers College, Columbia University "Dave and Norm understand that one of the keys to success is disciplined continuity and sustainability--which constitute a required core competency among leadership." -- Kathleen Wilson-Thompson, Chief Human Resources Officer, Walgreen Co.

Download or read book LEADERSHIP written by PRABHU TL and published by NestFame Creations Pvt Ltd.. This book was released on with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of encouraging a group of individuals to work together toward a single goal is known as leadership. This can entail directing workers and colleagues with a strategy to suit the company's needs in a corporate setting. Here's all you need to know about leadership, as well as some examples of how it may help your company. What is the definition of leadership? The essentials of being able and prepared to inspire others are captured by leadership. Effective leadership is built on unique and borrowed ideas that are effectively communicated to others in a way that entices people to perform in the way the leader desires. A leader motivates people to take action while also directing their actions. They must be likeable enough for others to follow their directions, and they must be able to think critically enough to know how to best use the resources available to an organisation. A different definition is: The management structure of an organisation can also be referred to as leadership. The art of encouraging a group of individuals to work together toward a single goal is known as leadership. Leadership is a term used by organisations to describe upper-level individuals in their management systems. To be a successful corporate leader, you must have qualities that go beyond management responsibilities. Leadership abilities can be learned, and leaders can change over time.