Download or read book Innovations in Smart Cities Applications Edition 2 written by Mohamed Ben Ahmed and published by Springer. This book was released on 2019-02-06 with total page 1239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights cutting-edge research presented at the third installment of the International Conference on Smart City Applications (SCA2018), held in Tétouan, Morocco on October 10–11, 2018. It presents original research results, new ideas, and practical lessons learned that touch on all aspects of smart city applications. The respective papers share new and highly original results by leading experts on IoT, Big Data, and Cloud technologies, and address a broad range of key challenges in smart cities, including Smart Education and Intelligent Learning Systems, Smart Healthcare, Smart Building and Home Automation, Smart Environment and Smart Agriculture, Smart Economy and Digital Business, and Information Technologies and Computer Science, among others. In addition, various novel proposals regarding smart cities are discussed. Gathering peer-reviewed chapters written by prominent researchers from around the globe, the book offers an invaluable instructional and research tool for courses on computer and urban sciences; students and practitioners in computer science, information science, technology studies and urban management studies will find it particularly useful. Further, the book is an excellent reference guide for professionals and researchers working in mobility, education, governance, energy, the environment and computer sciences.

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Download or read book Selling Places written by Stephen Ward and published by Routledge. This book was released on 2005-10-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Download or read book Du mus e conservateur au mus e virtuel written by BAUJARD Corinne and published by Lavoisier. This book was released on 2013-02-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les Musées de France ont pris une place de plus en plus importante au sein des pratiques culturelles et touristiques. De nouveaux modes d’accès à la culture – désormais mondialisée – encouragent une gouvernance patrimoniale qui tente de conjuguer convergence numérique et transformation des usages dans l’espace muséal. Le défi est désormais de concilier tradition et modernité, art et divertissement, délectation et consommation. Le musée physique (in situ) qui expose les œuvres se prolonge par des dispositifs numériques au sein même de ses murs (cartels, audioguides, interactivités, sons, vidéos…) et la multiplication de sites Internet en ligne, publics ou privés. Le « musée virtuel » en vient à rejoindre le « musée conservateur ». La numérisation du patrimoine modifie-t-elle l’institution ? Le musée conservateur des siècles passés privilégie aujourd’hui la fréquentation du public et la diversification des modes de financement pour accroître ses moyens. Le musée virtuel en devient une extension, mais aussi parfois un concurrent. Dès lors que la mission de service public est confrontée au marché, la relation de l’institution à son patrimoine s’en trouve affectée. Autrement dit, la capacité à transmettre un héritage culturel aux futures générations s’inscrit désormais au cœur des débats sur l’avenir des musées.

Download or read book OECD Studies on Tourism Food and the Tourism Experience The OECD Korea Workshop written by OECD and published by OECD Publishing. This book was released on 2012-02-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.

Download or read book Material History Review written by and published by . This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.

Download or read book The Dream Society How the Coming Shift from Information to Imagination Will Transform Your Business written by Rolf Jensen and published by McGraw Hill Professional. This book was released on 2001-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Download or read book Overtourism Understanding and Managing Urban Tourism Growth Beyond Perceptions written by Ko Koens and published by . This book was released on 2018 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of tourism flows in cities to the benefit of visitors and residents alike is a fundamental issue for the tourism sector. It is critical to understand residents' attitude towards tourism to ensure the development of successful sustainable tourism strategies. This report analyzes the perception of residents towards tourism in eight European cities - Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn - and proposes 11 strategies and 68 measures to help understand and manage visitor's growth in urban destinations. The implementation of the policy recommendations proposed in this report can advance inclusive and sustainable urban tourism that can contribute to the New Urban Agenda and the Sustainable Development Goals. This report analyzes the perception of residents towards tourism in eight European cities - Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn - and proposes 11 strategies and 68 measures to help understand and manage visitor's growth in urban destinations. The implementation of the policy recommendations proposed in this report can advance inclusive and sustainable urban tourism that can contribute to the New Urban Agenda and the Sustainable Development Goals."

Download or read book Destination Management and Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.

Download or read book Culture 2030 indicators written by UNESCO and published by UNESCO Publishing. This book was released on 2019-11-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Download or read book Community Development Through Tourism written by Sue Beeton and published by Landlinks Press. This book was released on 2006 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an important text for the many courses that incorporate aspects of community tourism into their business, tourism, social science, and art programs. Beeton from La Trobe.

Download or read book Talent Management written by Cécile Dejoux and published by . This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Talent management could very soon replace traditional Human Resource management within companies. This book explores this new concept and questions the progressive drift from one notion to the other. Talent is a unique combination of various outstanding skills. Companies are doing their best to attract, retain and make talents effective in the turbulent context of business in a global economy. After exploring what talent management concretely means in terms of policies and practice, the HR professional and the scholar will have clear picture of the potential opportunities and limits of talent management."--Publisher.