Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Download or read book Eco Design and Ecological Transition written by Marie-France Vernier and published by John Wiley & Sons. This book was released on 2024-04-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successive IPCC reports consistently stress the devastating impact of human activity on the climate. An ecological transition seems essential to modify our economic and social system, while meeting the needs of current and future generations. As the main culprits of environmental destruction, companies must modify their production methods to reduce their negative impact on the environment. Eco Design and Ecological Transition presents an innovative approach to eco design, a method that aims to offer products or services with a reduced environmental impact compared to conventional production methods, from the extraction of resources to the end of the product’s life. The book also analyzes the potential of the circular economy and frugal innovation. It shows that innovation, to be sustainable, must be both environmentally and socially sustainable. From a systemic point of view, it examines the ability of players, particularly companies, to change their strategies in order to combine human well-being and respect for the environment in the context of ecological transition.
Download or read book Marketing 10 cases studies written by Claire Garcia and published by . This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"
Download or read book International Perspectives on Business Innovation and Disruption in the Creative Industries written by Robert DeFillippi and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how disruptive innovations are reshaping industry boundaries and challenging conventional business models and practices in the industries for film, video and photography.
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Download or read book National Library News written by National Library of Canada and published by . This book was released on 1981 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
