Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Artificial Intelligence Data Science and Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovations in Smart Cities Applications Edition 2 written by Mohamed Ben Ahmed and published by Springer. This book was released on 2019-02-06 with total page 1239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights cutting-edge research presented at the third installment of the International Conference on Smart City Applications (SCA2018), held in Tétouan, Morocco on October 10–11, 2018. It presents original research results, new ideas, and practical lessons learned that touch on all aspects of smart city applications. The respective papers share new and highly original results by leading experts on IoT, Big Data, and Cloud technologies, and address a broad range of key challenges in smart cities, including Smart Education and Intelligent Learning Systems, Smart Healthcare, Smart Building and Home Automation, Smart Environment and Smart Agriculture, Smart Economy and Digital Business, and Information Technologies and Computer Science, among others. In addition, various novel proposals regarding smart cities are discussed. Gathering peer-reviewed chapters written by prominent researchers from around the globe, the book offers an invaluable instructional and research tool for courses on computer and urban sciences; students and practitioners in computer science, information science, technology studies and urban management studies will find it particularly useful. Further, the book is an excellent reference guide for professionals and researchers working in mobility, education, governance, energy, the environment and computer sciences.
Download or read book Technology Driven Business Innovation Unleashing the Digital Advantage written by Rim El Khoury and published by Springer Nature. This book was released on with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Digital Era 2 written by Jean-Pierre Chamoux and published by John Wiley & Sons. This book was released on 2019-01-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 200 years, industry has mastered iron, fire, power and energy. Today, electronics shape our everyday objects with the widespread integration of chips; from computers and telephones to keys, games and white goods. Data, software and computation structure our behavior and the organization of our lives. Everything is translated into data: the digit is king. Consisting of three volumes, The Digital Era explores technical, economic and social phenomena that result from the generalization of the Internet. This second volume discusses the impact of digital technology on the evolution of market relations and the media and examines the reasons why such changes put political economy to the test.
Download or read book Advances in Tourism Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Download or read book Information Communication Technologies and City Marketing Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Download or read book Key Challenges and Opportunities in Web Entrepreneurship written by Capatina, Alexandru and published by IGI Global. This book was released on 2017-03-31 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.
Download or read book What Is Digital Marketing written by Prabir Rai Chaudhuri and published by PRABIR RAI CHAUDHURI. This book was released on 2022-12-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to clearly discern the specific origin of marketing, since it stems from the innate need of human beings for survival through the exchange of goods and/or services. However, it is clear that from its emergence to date, this profession has adequately adapted to the times. A clear example of this approach is the way in which marketing has become involved with digital media, with no intention of stopping its evolution. The technological age and the need for people to stay in continuous contact, they have caused a significant revolution in business processes these days. That is why Digital Marketing arises , an aspect of marketing aimed at reaching current or potential customers of a brand through the Internet. The general objective of this Book is to analyze the main elements that make up Digital Marketing and how they can help you boost your business.
Download or read book Digital Technologies and Applications written by Saad Motahhir and published by Springer Nature. This book was released on with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the International Conference Engineering Innovations and Sustainable Development written by S. I. Ashmarina and published by Springer Nature. This book was released on 2022-04-22 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from the international conference “Engineering Innovations and Sustainable Development,” organized by three Russian universities on June 17–18, 2021. By presenting international research on various sustainability issues, it includes topics such as current trends in industrial and agricultural development, innovations in the construction and transport sectors, problems concerning the financing of innovative activities and governmental support for innovations, and engineering competences and skills in the era of new technologies. It also covers the economic, environmental, and informational aspects of sustainable development in the context of innovations. Finally, the book addresses theoretical and practical aspects by studying the phenomenon of sustainability and engineering development in terms of comparing international experiences. It provides significant value for scientists, teachers, and students of higher educational institutions, and specialists, who are researching sustainable development issues in the era of engineering innovations.
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Download or read book Pop Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Download or read book IAIC Transactions on Sustainable Digital Innovation ITSDI The 4th Edition Vol 2 No 2 April 2021 written by IAIC Transactions on Sustainable Digital Innovation (ITSDI) and published by IAIC BANGUN BANGSA . This book was released on 2021-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ITSDI (IAIC Transactions on Sustainable Digital Innovation) is a scientific journal organized by Pandawan & Aptikom Publisher and supported by IAIC (Indonesian Association on Informatics and Computing). ITSDI is published twice a year, every April and October
Download or read book Cutting edge Marketing Analytics written by Rajkumar Venkatesan and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Download or read book Cryptofinance A New Currency For A New Economy written by Stephane Goutte and published by World Scientific. This book was released on 2021-10-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement in encryption and network computing gave birth to new tools and products that have influenced the local and global economy alike. One recent and notable example is the emergence of virtual currencies, also known as cryptocurrencies or digital currencies. Virtual currencies, such as Bitcoin, introduced a fundamental transformation that affected the way goods, services, and assets are exchanged. Virtual currencies are experiencing an increasing popularity in the financial markets and in portfolio management as can be classified as financial asset or commodities on a scale from pure medium of exchange advantages to pure store of value advantages. As a result of its distributed ledgers based on blockchain, cryptocurrencies offer some unique advantages to the economy, investors, and consumers, but also pose considerable risks to users and challenges for regulators when fitting the new technology into the old legal framework. Bitcoin for example may be useful in risk management and ideal for risk-averse investors in anticipation of negative shocks to the market. The core objective of this proposed book is to provide a comprehensive discussion on the important issues related to cryptocurrencies ranging from pricing, financial, legal to technological aspects.
